ABS-CBN Center for Communication Arts, Inc., doing business as Star Magic (formerly known as ABS-CBN Talent Center), is the talent agency owned by

ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned b ...

based in

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...

Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...

, Philippines that was founded in 1992.

History

In April 1992, Freddie M. Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network. Star Magic was created to assist young talent in the Philippines, where its talents undergo training in acting, personality development and physical enhancement before joining in the

Philippine television Television in the Philippines was introduced in October 1953 upon the first commercial broadcast made by Alto Broadcasting System (now ABS-CBN), making the Philippines the first Southeast Asian country and the second in Asia to do so. Even b ...

and

film industry The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, animation, film production, screenwriting, pre-production, ...

such as the television shows of

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Philippine commercial broadcast network that serves as the flagship property of ABS-CBN Corporation, a company unde ...

and

Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film studios in t ...

films, commercial projects, and corporate events. On June 26, 2011, the company celebrated its 19th anniversary on '' ASAP Rocks''. It also launched the new website and the new music video with the current artists of the company. In 2019, Star Magic hosted a '' Mobile Legends: Bang Bang'' event with 4 teams of celebrities. In 2020, following the expiration and subsequent denial of ABS-CBN's franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to Brightlight Productions and later to GMA Artist Center. Laurenti Dyogi was named the new head which took effect on January 1, 2021. In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching

's theatre arm Teatro Kapamilya.

References

External links

* {{ABS-CBN 1992 establishments in the Philippines Talent agencies of the Philippines Assets owned by ABS-CBN Corporation

History

See also

References

External links