A sports information director is a type of
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
worker who provides statistics, team and player notes and other information about a
college or university's sports teams to the news media and general public. Abbreviated "SID," sports information directors often have varying titles, such as media relations director, director of athletics communications, and communications director.
SIDs are generally responsible for a number of external publicity efforts by an athletics department. This ranges from updating and maintaining the content on the school's athletics website and social media accounts to statistics management to historical records keeping. SIDs also are often responsible for the production of official publications, most notably media guides, game notes and game programs. Media guides are used both as a resource for the news media and as a recruiting piece for the individual teams.
The
College Sports Information Directors of America (CoSIDA) provides an organizational structure for SIDs at all collegiate levels in the United States and Canada. The organization has named Academic All-Americans since 1952. CoSIDA also provides career resources for potential SIDs such as job postings and résumé exchanges.
Some schools offer academic programming aimed at training future sports information directors.
Duquesne University
Duquesne University of the Holy Spirit ( or ; Duquesne University or Duquesne) is a private Catholic research university in Pittsburgh, Pennsylvania. Founded by members of the Congregation of the Holy Spirit, Duquesne first opened as the Pittsb ...
, for example, offers a major and a minor in
Sports Information and Media"
References
External links
College Sports Information Directors of America(CoSIDA) official website
Sports occupations and roles
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