Special K
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Special K is an American brand of
breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...
and meal bars manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted
rice Rice is the seed of the grass species ''Oryza sativa'' (Asian rice) or less commonly ''Oryza glaberrima ''Oryza glaberrima'', commonly known as African rice, is one of the two domesticated rice species. It was first domesticated and grown i ...
,
wheat Wheat is a grass widely cultivated for its seed, a cereal grain that is a worldwide staple food. The many species of wheat together make up the genus ''Triticum'' ; the most widely grown is common wheat (''T. aestivum''). The archaeologi ...
and
barley Barley (''Hordeum vulgare''), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains, particularly in Eurasia as early as 10,000 years ago. Globally 70% of barley pr ...
. Special K used to be marketed primarily as a
low-fat Diet food (or dietetic food) refers to any food or beverage whose recipe is altered to reduce fat, carbohydrates, and/or sugar in order to make it part of a weight loss program or diet. Such foods are usually intended to assist in weight loss or ...
cereal that can be eaten to help one lose weight.


Special K Challenge

The Special K brand previously advocated the "Special K Challenge." The goal of this challenge was to help an individual lose six pounds in two weeks; this loss was achieved by eating specific Special K products throughout the day. The diet began with a single serving of any Special K cereal, accompanied with 2/3 cup of
skim milk Skimmed milk (British English), or skim milk (American English), is made when all the milkfat is removed from whole milk. It tends to contain around 0.1% fat. Background Historically, skimmed milk was used for fattening pigs, and was recommended ...
and a side of fruit. The second meal of the diet included either a Special K Protein Meal Bar, Special K Protein Shake, or another serving of Special K cereal with 2/3 cup of skim milk and a side of fruit. The third meal of the day could be consumed normally, without any Special K restrictions. Throughout the day, an individual is allotted two Special K snacking times, eating any of the following specified snacks: Special K Protein Meal Bars, Special K Protein Shakes, Special K Breakfast Shakes, Special K Protein Granola Bars, Special K Crackers, Special K Cracker Chips, or Special K Popcorn. For any additional snack servings, an individual could consume fruits and vegetables. During the challenge, drinks could be consumed normally. Critics of the Special K diet feel that it may leave dieters feeling hungry because of its limited food options and deter people from sticking to the diet. The diet has been criticised for being too low in
protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residues. Proteins perform a vast array of functions within organisms, including catalysing metabolic reactions, DNA replication, respo ...
,
fiber Fiber or fibre (from la, fibra, links=no) is a natural or artificial substance that is significantly longer than it is wide. Fibers are often used in the manufacture of other materials. The strongest engineering materials often incorporate ...
, vegetables, and fruits. The diet does not include guidance on how to change unhealthy overeating or lack of exercise and their importance to permanent weight loss.


Nutrition

In the United States, Special K Original has 120 calories per 31g cup serving. One serving contains 0.5g fat, 23g carbohydrates, 4g sugar, and 6g protein. In the United Kingdom, Special K Original is 17% sugar, meaning a 30g serving contains 5g of sugar. In the UK, an advertising campaign has focused on the results of a study run in collaboration with the Department of Human Sciences at
Loughborough University Loughborough University (abbreviated as ''Lough'' or ''Lboro'' for post-nominals) is a public research university in the market town of Loughborough, Leicestershire, England. It has been a university since 1966, but it dates back to 1909, when L ...
, requiring overweight volunteer subjects to replace two meals a day with a bowl of the cereal. The study found that after 2 weeks, up to 75% of subjects had slimmer waists and hips. The university's scientists concluded that the majority of this was due to fat loss.


Varieties

In the US, Special K cereal currently comes in fifteen different varieties: Original, Chocolatey Delight, Chocolatey Strawberry, Cinnamon Pecan, Red Berries, Vanilla Almond, Fruit & Yogurt, Brown Sugar Gluten Free, Oats & Honey, Touch of Honey Granola, Chocolate Almond, Cranberry Granola, Protein, Cinnamon Sugar Crunch Protein, Blueberry Lemon, and Apple Cinnamon Crunch (Seasonal). In the UK & Ireland, Special K cereal comes in ten different varieties: Original, Red Berries, Hazelnut & Almond, Milk Chocolate, Strawberry and Chocolate, Fruit & Nut, Creamy Berry Crunch, Peach & Apricot, and Yoghurty.


Meal replacement

In the US, Special K provides meal replacements in two forms: protein meal bars and protein shakes. There are eleven varieties of Special K Protein Meal Bars: Mocha Crunch Protein, Chocolate Peanut Butter, Strawberry, Double Chocolate, Chocolatey Chip, Honey Almond, Cranberry Walnut, Chocolate Caramel, Chocolatey Brownie, and Chocolatey Dipped Mint. There are eight varieties of Special K Protein Shakes: Milk Chocolate, Strawberry, French Vanilla, Rich Chocolate, Strawberry Banana, Chocolate Mocha, Vanilla Cappuccino, and Raspberry Cheesecake.


Snacks

Kellogg's Special K snacks are marketed as low-fat alternatives to regular snacks. There are several varieties of Special K snacks, including Special K Protein Granola Bars, Special K Breakfast Shakes, Special K Cereal Bars, Special K CrackerChips, Special K Popcorn, and Special K Crackers. There are four varieties of Special K Protein Granola Bars: Chocolatey Peanut Butter, Dark Chocolate, Greek Yogurt & Fruit, and Almond Honey Oat. There are five varieties of Special K Breakfast Shakes: Chocolate Mocha Coffee House, Vanilla Cappuccino Coffee House, Chocolate Delight, Red Berries, and French Vanilla. There are two varieties of Special K Cereal Bars: Red Berries, and Chocolatey Pretzel. There are five varieties of Special K Cracker Chips: Sea Salt, Cheddar, Sour Cream & Onion, Barbecue, and Salt & Vinegar. There are two varieties of Special K Popcorn: Kettle Corn and White Cheddar. There is one variety of Special K Crackers: Multi-grain.


Beverages


Special K2O Protein Water

Kellogg's Special K2O Protein Water was a beverage released in September 2006 by the
Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...
. It was produced in several flavors and has been marketed as a weight-control and weight-loss product. The product was re-launched in 2007 by the Kellogg Company. The product is no longer available. Special K2O Protein Water was available in several flavors, including Strawberry Kiwi,Protein water mix.(New PRODUCTS) , HighBeam Business: Arrive Prepared
Lemon Twist, and Tropical Blend. Marketed as a low-calorie alternative protein drink, a 16-ounce bottle of K2O contains 5 grams of protein, 10% DV of calcium, and 50 calories. The product has also been marketed as a weight-loss product, and has been marketed as part of "The Special K Challenge" and "Feeling good never looked better" advertising campaigns. On August 15, 2007, Kellogg's re-launched Special K2O Protein Water with enhanced graphics and a new flavor, Mixed Berry. In addition to the 5 grams of protein, the product was formulated with 5 grams of soluble fiber, from polydextrose, and 20% DV each of vitamins B3 (Niacin), B6, and B12 while maintaining 50 calories. The product was also manufactured in a powdered form as a
drink mix A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling fruit juice or soda in flavor. Another type of drink mix is represented by products that are mixed into milk. It is traditionally made i ...
that is sold in packets, which is then added to water. The powdered product has 30 calories, 5 grams of fiber and 5 grams of protein per serving. The powdered mix has also been marketed as a weight-control product.


Special K Protein Shakes

Kellogg's produces Special K Protein Shakes.


Controversies


Canada

Until mid-2014, Kellogg's used a special Special K formula that was different in Canada from that used in the U.S. With the June 2014 closure of Kellogg's London, Ontario plant, Canadians now eat Special K that is made in the U.S. This formulation was similar to the original Special K introduced in the US in 1955. The discontinued Canadian formula had a different taste which reflected the "Canadian taste preference" (according to the Consumer Relations department of Kellogg's in Canada). The Canadian formula included rice, wheat gluten, sugar/glucose-fructose, defatted
wheat germ Cereal germ or Wheat germ: The germ of a cereal is the reproductive part that germinates to grow into a plant; it is the embryo of the seed. Along with bran, germ is often a by-product of the milling that produces refined grain products ...
,
salt Salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in the form of a natural crystalline mineral is known as rock salt or halite. Salt is present in vast quantitie ...
, malt (corn flour, malted barley), vitamins (thiamin hydrochloride,
niacinamide Niacinamide or Nicotinamide (NAM) is a form of vitamin B3 found in food and used as a dietary supplement and medication. As a supplement, it is used by mouth to prevent and treat pellagra (niacin deficiency). While nicotinic acid (niacin) may b ...
, pyridoxine hydrochloride,
folic acid Folate, also known as vitamin B9 and folacin, is one of the B vitamins. Manufactured folic acid, which is converted into folate by the body, is used as a dietary supplement and in food fortification as it is more stable during processing and ...
, d-calcium pantothenate), iron, and BHT added to the package material to maintain product freshness. In September 2015, Special K launched a new advertising campaign with the slogan "Own It" during the Emmy Awards broadcast. Kellogg wants Special K's message to be about self-empowerment, rather than counting calories. Discussing how Canadian women's approach to health management has changed, Natasha Millar of Kellogg Canada said: "Her stance on diet is not about starvation or calorie-counting … her benchmark is achievement. Skinny is not how she wants to be perceived, but rather, strong. It's not about losing weight, it's about working out and building her sense of self. And while her stance on body image was at one point about looking good, now it’s about feeling good."


Denmark

Denmark has outlawed the addition of vitamins in Kellogg's products since 2004. Danish health officials banned cereals containing added vitamins because they claimed Kellogg's Special K wanted to add extremely high levels of vitamin B6,
calcium Calcium is a chemical element with the symbol Ca and atomic number 20. As an alkaline earth metal, calcium is a reactive metal that forms a dark oxide-nitride layer when exposed to air. Its physical and chemical properties are most similar to ...
,
folic acid Folate, also known as vitamin B9 and folacin, is one of the B vitamins. Manufactured folic acid, which is converted into folate by the body, is used as a dietary supplement and in food fortification as it is more stable during processing and ...
, and
iron Iron () is a chemical element with symbol Fe (from la, ferrum) and atomic number 26. It is a metal that belongs to the first transition series and group 8 of the periodic table. It is, by mass, the most common element on Earth, right in f ...
, which would reach toxic levels when eaten on a daily basis. Young children risk
liver The liver is a major Organ (anatomy), organ only found in vertebrates which performs many essential biological functions such as detoxification of the organism, and the Protein biosynthesis, synthesis of proteins and biochemicals necessary for ...
and
kidney The kidneys are two reddish-brown bean-shaped organs found in vertebrates. They are located on the left and right in the retroperitoneal space, and in adult humans are about in length. They receive blood from the paired renal arteries; blood ...
damage while the fetuses of
pregnant Pregnancy is the time during which one or more offspring develops (gestation, gestates) inside a woman, woman's uterus (womb). A multiple birth, multiple pregnancy involves more than one offspring, such as with twins. Pregnancy usually occur ...
women could suffer complications.


The Netherlands

In an episode aired on October 15, 2009, the Dutch television show ', followed up one of Kellogg's Special K nutritional claims, namely the addition of iron. The show provided evidence that the iron was not nutritional ionic iron—as it occurs in natural foods like spinach—but was, in fact, metallic iron. A Kellogg's telephone help desk employee was not willing to discuss the ingredients of their products in general, claiming it was a company secret; although, in the show, the company was not confronted with the findings. The nutritional experts in the show agreed that metallic iron should not be part of a diet. Metallic iron is speculated to damage organs. After the airing, the Dutch food authority nuanced the claims made in the TV program, claiming there are no health risks. They also challenged the claim that the cereal could contain "shredded bites," and responded that iron powder is suitable for human consumption. The evidence provided during the show followed David Catz's description of an experiment by Dr. Babu George, Sacred Heart University, in which iron is extracted from cereals. The description dates from 1984. As a result of this experiment being published and inquiries being made to the manufacturers, some companies have replaced the metallic iron in their products with an iron compound such as iron (III) phosphate,
ferric phosphate Iron(III) phosphate, also ferric phosphate, is the inorganic compound with the formula Fe PO4. Several related materials are known, including four polymorphs of FePO4 and two polymorphs of the dihydrate FePO4·(H2O)2. These materials find fe ...
.


United Kingdom

In May 2013, shoppers disapproved of the altered Special K formula, complaining that the cereal's flakes are too hard. The reason behind the extra crunch is the additional ingredient, barley. Kellogg shoppers also complained that the cereal has become too sugary. The company assures that the sugar content has remained the same (17%), the difference is that some of the sugar is baked on the outside of the flake, giving an added crunch.


United States

In late February 2013, the company announced on its website that it was recalling three sizes of the Special K Red Berries in the US which might contain pieces of glass.


References


Further reading

*
"Kellogg's. (Supplier News) (K2O Protein Water Mix)"
''Drug Store News''.


External links

* {{Kellogg's Kellogg's brands Kellogg's cereals Products introduced in 1955 Bottled water brands Brand name diet products Cereal bars Non-alcoholic drinks