South Bend Watch Company
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The South Bend Watch Company, a manufacturing company of
pocket watch A pocket watch (or pocketwatch) is a watch that is made to be carried in a pocket, as opposed to a wristwatch, which is strapped to the wrist. They were the most common type of watch from their development in the 16th century until wristwa ...
es, was based in
South Bend, Indiana South Bend is a city in and the county seat of St. Joseph County, Indiana, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2020 census, the city had a total of 103,453 residents and is the fourt ...
.


History

The assets of the bankrupt Columbus Watch Company of
Columbus, Ohio Columbus () is the state capital and the most populous city in the U.S. state of Ohio. With a 2020 census population of 905,748, it is the 14th-most populous city in the U.S., the second-most populous city in the Midwest, after Chicago, an ...
, were purchased by two brothers from
South Bend, Indiana South Bend is a city in and the county seat of St. Joseph County, Indiana, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2020 census, the city had a total of 103,453 residents and is the fourt ...
, in 1903. The brothers were sons of
Studebaker Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers M ...
Brothers Manufacturing Company co-founder Clement Studebaker. Clement Jr. was named president of the newly formed South Bend Watch Company. Along with George, Studebaker built a new factory in South Bend, Indiana, and hired 145 former Columbus employees, along with watchmaker Walter Cross Shelton, Sr., from the Appleton Watch Company in
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
. The factory was outfitted with mass production machinery, the workers were retrained, and in 1905 production began. Several styles of pocket watches were manufactured and sold at prices ranging from $16 to $125. The watches were well received and the company was a success. Watch production was interrupted during
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
, when the company was contracted by the government to build gun sights. By the time watch production resumed in 1918, the market had changed, with the wristwatch rapidly gaining popularity over the pocket watch. Regardless, the South Bend Watch Company prospered through the 1920s. The company introduced the Studebaker Watch, identical to the South Bend except for the name. It was sold by mail order and represented as being from the Studebaker Watch Company. Advertisements included the tagline "Directed by members of the Studebaker family – known for three-quarters of a century for fair dealing." By 1929, the South Bend Watch Company had 300 employees and had produced nearly a million watches. The Studebaker line was sold on credit, requiring only one dollar down. When the
stock market A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include ''securities'' listed on a public stock exchange, ...
crashed on October 29, 1929, the company found itself with more delinquent accounts than it could handle. On November 27, 1929, the plant was closed. Employees were told it would remain closed until January 1, 1930. The plant never reopened. Liquidation was completed in 1933. Some 35,000 watches were in production when the factory closed. Shelton, along with two other employees, completed the assembly of those watches and sold them. Shelton continued to operate the company's service department until his retirement in 1954 effectively ended the South Bend Watch Company story. The factory building, which had been used by a number of businesses over the years (including Kay Line Industries, a furniture manufacturer) was destroyed by fire in 1957.


Notes

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References


StudebakerHistory.com - South Bend Watch Company


External links


StudebakerHistory.com
Defunct watchmaking companies Studebaker Defunct manufacturing companies based in Indiana