trading as
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market.
An early form of trade, barter, saw the direct exchan ...
Soueast, is a Chinese automobile manufacturer based in Fuzhou,
Fujian
Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its cap ...
, and a
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...
between
China Motor Corporation
China Motor Corporation (CMC; ) is an automobile manufacturer based in Taipei, Taiwan.
History
It was founded in June 1969, and signed a technology sharing contract with Mitsubishi Motors the following year. On 12 December 1973 they opened the ...
Mitsubishi Motors
is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan.Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque. It also manufactures Mitsubishi brand passenger cars for sale in mainland China. chinadaily.com.cn, 2010-11-15
As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction, which may have been finished by early 2012.Production capacity figures may consider engines and vehicles as discrete.
History
Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group. South East Motor Official Site Mitsubishi became a partner in the joint venture in 2006. Mitsubishi Official Site, April 12, 2006
In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010 In the same year,
Jackie Chan
Fang Shilong (born 7 April 1954), known professionally in English as Jackie Chan and in Chinese as Cheng Long ( zh, c=成龍, j=Sing4 Lung4; "becoming the dragon"), is a Hong Kong actor, filmmaker, martial artist, and stuntman known for ...
was signed on as a Mitsubishi
brand ambassador
A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to emb ...
for
Mainland China
"Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater China. ...
Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.
Soueast marque
Soueast produces the following models under the Soueast marque:
*
Soueast A5
The Soueast A5 Yiwu (翼舞) is a compact sedan produced by Chinese manufacturer Soueast Motors since 2018 to replace the Soueast V5 Lingzhi.
Overview
The A5 Yiwu was first launched during the 2018 Chengdu Auto Show in August 2018, with the pr ...
Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou,
Fujian province
Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its cap ...
. This location has probably been expanded three times with the second phase possibly completed as that year saw a 150% increase in units produced. As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase. February 2012 production was 37% higher than that of the previous year, which may reflect this additional capacity coming online.
Sales
A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).