Nashville, Tennessee
Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of muni ...
. It receives shoe and clothing donations from individuals, community donation drives, and retailers. Then, Soles4Souls distributes the donated items to various programs around the world to help those in need. Items are repurposed either to provide relief or to help create jobs through the selling of clothes or shoes in developing countries.
Soles4Souls was founded in 2006 by Wayne Elsey. Elsey resigned in 2012, and was replaced by Buddy Teaster. In 2014, Mediaset Italy acquired a Soles4Souls. Soles4Soules continues to focus on supporting entrepreneurship programs and expanding clothing donations.
History
Early history
Soles4Souls was founded after a group of executives from the shoe industry donated shoes to survivors of a 2004 tsunami then to survivors of
Hurricane Katrina
Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the cost ...
in 2005. The Soles4Souls non-profit was formed the following year, in 2006 by founder Wayne Elsey. Early on, the non-profit received a grant for $20 million to fund its operations.
Under Elsey's leadership, by 2010, Soles4Souls had $76 million in annual revenues and 29 employees. The non-profit grew in large part thanks to a celebrity endorsement from
Jessica Simpson
Jessica Ann Simpson (born July 10, 1980) is an American singer, actress, entrepreneur and philanthropist. After performing in church choirs as a child, Simpson signed with Columbia Records in 1997, aged seventeen. Her debut studio album, '' Swe ...
, who donated 2,000 shoes. Soles4Souls also broke a
Guinness World Record
''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
that year for the most shoes tied together into a chain. By 2011, the non-profit had distributed 19 million shoes. As of 2012, Soles4Souls had responded with crisis relief aid to more than 40 natural disasters worldwide. The charity also assisted individuals in developing nations and the U.S. by distributing pairs of shoes across 127 countries.
Leadership changes
Soles4Souls was one of the fastest growing charities in the United States, but it encountered some issues. Donors believed the shoes were given directly to those in need. However, the shoes were sold to wholesalers in developing nations to support microbusinesses. Elsey said he was always clear about how donated shoes were distributed and sold, both in official documents and in the media. A 2011 media investigation alleged Elsey used the organization to refinance his personal real estate; however, Elsey stated that the board leadership approved and took measures to protect the organization's assets during market crisis.
Elsey resigned in March 2012 and was replaced by Buddy Teaster in October 2012. By 2015, donating shoes to entrepreneurship programs to support local economies in developing countries became the non-profit's main focus, and the company reinforced the message to donors regarding the donation and distribution of the shoes. Between 2012 and 2019, donations to Soles4Souls grew 70% and the non-profit's revenues from shoe sales doubled.
Recent history
In 2017, Soles4Souls acquired Florida-based Dignity U Wear, a non-profit that collects donated clothing and distributes it in impoverished neighborhood. Dignity U Wear was founded in 2000 and distributed $160 million in donated clothing, but it considered acquisition offers when its funding wasn't enough to keep up with expenses. By 2020, donations to Soles4Souls were increasing substantially. DSW customers reached three million shoe donations and
Zappos
Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an ...
shoppers donated one million. In one year,
Crocs
Crocs, Inc. (stylized in all lowercase) is an American footwear company based in Broomfield, Colorado, that manufactures and markets the Crocs brand of foam clogs.
History
Crocs was founded by Lyndon "Duke" Hanson, and George Boedecker Jr. to ...
donated twice as many shoes as the prior four years combined.
In May 2022, Soles4Souls announced they were the recipients of a $1 million donation from American footwear company
Caleres
Caleres Inc. is an American footwear company that owns and operates a variety of footwear brands. Its headquarters is located in Clayton, Missouri, a suburb of St. Louis. Items are donated by individuals that pack and ship items to Soles4Souls, donation drives at schools and churches, and samples, excess inventory, or other donations from businesses. The majority of Soles4Souls shoe donations come from retailers that provide shoes with defects or that weren't selling well. Soles4Souls prefers items in good condition but even shoes in poor condition are recycled.
As of 2020, Soles4Souls has distributed 50 million pairs of shoes or items of clothing in 129 countries. As of 2010, about 55 percent of the shoes are distributed in the United States and 45 percent are distributed abroad. As of 2020, about 75% of the shoes are sold to other non-profits that operate microenterprise programs in developing countries. Those non-profits sell the shoes to small business owners, that sell them at local marketplaces in developing countries in order to support their family. Soles4Souls charges a fee for the shoes that is used to support its operations. As of 2020, used clothing has been an increasing portion of Soles4Souls' operations. Most clothing donations are sold overseas.