''Soft!'' is a novel by British writer
Rupert Thomson
Rupert Thomson, FRSL (born November 5, 1955) is an English writer. He is the author of thirteen critically acclaimed novels and an award-winning memoir. He has lived in many cities around the world, including Athens, Berlin, New York, Sydney, L ...
, written in 1998
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
.
Acting as participants in a sleep experiment, the protagonists of this novel find themselves the unwitting word-of-mouth advertisers of 'Kwench!', a new soft drink.
1998 British novels
Novels about advertising
Bloomsbury Publishing books
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