Snuggle is a brand of

fabric softener A fabric softener (American English) or fabric conditioner (British English) is a conditioner that is applied to laundry during the rinse cycle in a washing machine to reduce harshness in clothes that are dried in air after machine washing. In con ...

sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

. The product is available in sheets or liquid (in concentrate and ready-to-use forms). In September 2008, Vestar Capital Partners acquired the North American (United States, Canada, and Puerto Rico) laundry business of Unilever, which included the Snuggle, Wisk, All, Surf, and

Sunlight Sunlight is a portion of the electromagnetic radiation given off by the Sun, in particular infrared, visible, and ultraviolet light. On Earth, sunlight is scattered and filtered through Earth's atmosphere, and is obvious as daylight when t ...

brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form the

Sun Products The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States-based manufacturer of laundry detergent, fabric softeners, and other household care products. With annual sales of $2.0 billion, the company's brand ...

Corporation. On June 24, 2016, Henkel Consumer Goods Inc., a subsidiary of Henkel AG & Co. KGaA signed a definitive agreement to acquire the Sun Products Corporation. The transaction was valued at $3.5 billion.

Mascot

The brand was launched in 1983. The Snuggle Bear is a teddy bear that was introduced in 1986 and has been the mascot for the Snuggle line of fabric softener ever since. The puppet was created by Kermit Love. The voice was originally provided by

Corinne Orr Corinne Orr (born January 6, 1936) is a Canadian actress. She is best known for her work on the English version of the anime series ''Speed Racer''. Biography Orr became involved in children's theatre beginning at the age of 10 (with her first r ...

. In a 2006 radio interview,

Micky Dolenz George Michael Dolenz Jr. (born March 8, 1945) is an American actor, musician, TV producer and businessman. He is best known as the drummer and one of three primary vocalists for the pop-rock band the Monkees (1966–1970, and multiple reunions ...

stated that he was the voice of Snuggle at that time. As of late 2009, the bear was voiced by Elena M. Schloss, a New York animation and commercial voice-over actress.

Recalls

In 2001, 150,000 Snuggle "Teeny Bean Bears" included with the sales of the product were recalled because the pom-pon of their nightcaps could detach and pose a

choking Choking, also known as foreign body airway obstruction (FBAO), is a phenomenon that occurs when breathing is impeded by a blockage inside of the respiratory tract. An obstruction that prevents oxygen from entering the lungs results in oxygen de ...

hazard to babies. In 2002, 4 million stuffed bears distributed with Snuggle fabric softener were recalled when they were determined to create a choking hazard to babies, because the eyes and nose could come off easily.

References

External links

Snuggle Product Page
(U.S.)
Snuggle Product Page
(Canada) {{Teddy bears Henkel brands Cleaning products Bear mascots Fictional bears Male characters in advertising Mascots introduced in 1983 Textiles

Mascot

Recalls

See also

References

External links