Snow (stylized in

all caps In typography, all caps (short for "all capitals") refers to text or a font in which all letters are capital letters, for example: "THIS TEXT IS IN ALL CAPS". All caps may be used for emphasis (for a word or phrase). They are commonly seen in ...

) is an image messaging and

multimedia Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradition ...

mobile application created by

Camp Mobile Camp Mobile, founded in February 2013, is a mobile application development company based in Seoul, Korea. Ram Lee and Jongmahn Park are the co-CEOs. The company currently operates seven mobile services ranging from social network service to smartw ...

, a subsidiary of

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

n internet search giant

Naver Corporation The Naver Corporation is a South Korean internet conglomerate headquartered in Seongnam that operates the search engine Naver. Naver established itself as an early pioneer in the use of user-generated content through the creation of the onlin ...

. It features virtual stickers using

augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be de ...

and

photographic filter In photography and cinematography, a filter is a camera accessory consisting of an optical filter that can be inserted into the optical path. The filter can be of a square or oblong shape and mounted in a holder accessory, or, more commonly, a gl ...

s. Pictures and messages sent through Snow are only accessible for a short time.

Background

Snow was launched September 2015 by Camp Mobile. The company collaborated with different Korean artists such as

BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010 and debuting in 2013 under Big Hit Entertainment. The septet—consisting of members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook—co-writes and co-produ ...

and

Twice Twice (; Japanese: トゥワイス, Hepburn: ''To~uwaisu''; commonly stylized as TWICE) is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaey ...

to launch selfie stickers. In 2016, the app spun off into its own company, named as Snow Corp. In 2018, Snow Corp raised $50M from

SoftBank is a Japanese multinational conglomerate holding company headquartered in Minato, Tokyo which focuses on investment management. The Group primarily invests in companies operating in technology, energy, and financial sectors. It also runs the ...

and Sequoia China. It is reported that it plans to use the investment to develop its augmented reality and facial recognition technologies.

Features

Snow allows users to take pictures or videos (of a maximum duration of 5 minutes) and choose from 1,300 stickers and 50 filters. They can also send them as messages that destroy themselves in 48 hours. Videos could also be saved as

GIF The Graphics Interchange Format (GIF; or , see pronunciation) is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released on 15 June 1987. ...

files. According to ''

Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...

'', the app functions as a clone of

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...

References

External links

Official website

SNOW Corp. website
Naver Corporation Instant messaging Image-sharing websites South Korean social networking websites Android (operating system) software IOS software {{Mobile-software-stub