Smooth 91.5 (call sign: 3PTV) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

based in

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

Victoria, Australia Victoria is a state in southeastern Australia. It is the second-smallest state with a land area of , the second most populated state (after New South Wales) with a population of over 6.5 million, and the most densely populated state in Au ...

. The station is owned by

Nova Entertainment NOVA Entertainment is an Australian entertainment company that operates commercial radio networks (and associated digital brands) in metropolitan and regional areas of Australia. NOVA Entertainment is owned by Lachlan Murdoch's Illyria Pty Lt ...

along with her sister station,

Nova 100 Nova 100 (call sign: 3MEL) is a commercial radio station in Melbourne, Victoria, Australia, broadcasting on 100.3 MHz. The station is owned by NOVA Entertainment along with sister station, smoothfm 91.5. History Nova 100 commenced on th ...

, and currently plays

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

songs from the late-1950s/early-1960s to the present with a 55+ year span.

History

The station first named Vega began with a music and talk format, however it switched to a music format in 2006. In 2010, its format became 'Classic Rock' playing primarily rock artists from the '70s and '80s and targeted listeners 35–54, which would make its then competitors Gold 104.3 and

Triple M Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 40 radio stations broadcasting a mainstream rock music format and 5 digital radio stations. The network dates back to th ...

. After a somewhat shaky start the station seemed to be growing slowly but consistently and then at the time had around 400,000 listeners (AC Nielsen Official Survey 6 in 2009). At the end of 2009, Vega moved to a model with no announcers outside of the Dicko and Dave morning show, with the result being a very high focus on music quantity post 9am. Alice Cooper started as the nights host on the station on 12 March 2010. On 12 March 2010 the Vega brand was dropped and the station was relaunched with new a format as 'Classic Rock 91.5' to counteract the 'classic hits' station Gold 104.3 and the contemporary active rock station

DMG Radio Australia NOVA Entertainment is an Australian entertainment company that operates commercial radio networks (and associated digital brands) in metropolitan and regional areas of Australia. NOVA Entertainment is owned by Lachlan Murdoch's Illyria Pty Lt ...

announced the change as Vega's brand as the station has struggled towards the bottom of the ratings ladder in both Melbourne and Sydney. In building these new stations DMG needed a "simple, focused music concept that would appeal to the 35-54 audience." according to CEO Cathy O'Connor. On 21 May 2012, the station was again rebranded with a new format and name, 'smoothfm 91.5'. In May 2012, it was announced that

Michael Bublé Michael Steven Bublé ( ; born September 9, 1975) is a Canadian singer. A four-time Grammy Award winner, he is often credited for helping to renew public interest and appreciation for traditional pop standards and the Great American Songboo ...

would be the face of

smoothfm smoothfm is an Australian commercial radio network owned and operated by NOVA Entertainment. From original launch in 2012, The format was focused on providing 'more music and less talk' along with an eclectic easy-listening playlist, usually fe ...

. He was later dropped and replaced with

Sam Smith Samuel Frederick Smith (born 19 May 1992) is an English singer and songwriter. After rising to prominence in October 2012 by featuring on Disclosure's breakthrough single "Latch", which peaked at number eleven on the UK Singles Chart, they ...

. In March 2017, smoothfm 91.5 was crowned the number 1 FM station for the first time with a 9.4 share. , it has an audience share of 10.3%.

References

External links

* Nova Entertainment Easy listening radio stations in Australia Radio stations in Melbourne Radio stations established in 2005 2005 establishments in Australia {{Australia-radio-station-stub

History

See also

References

External links