Sierra Trading Post, Inc., doing business as Sierra, is an online and brick-and-mortar retailer of off-price merchandise operated by the

TJX Companies The TJX Companies, Inc. (abbreviated TJX) is an American multinational off-price department store corporation, headquartered in Framingham, Massachusetts. It was formed as a subsidiary of Zayre Corp. in 1987, and became the legal successor t ...

. The

Framingham, Massachusetts Framingham () is a city in the Commonwealth of Massachusetts in the United States. Incorporated in 1700, it is located in Middlesex County and the MetroWest subregion of the Greater Boston metropolitan area. The city proper covers with a pop ...

–based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor. Sierra sells merchandise through 46 retail stores as of November 2019 and a company website. It carries products from approximately 3,000 name-brand manufacturers. Sierratradingpost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.

History

Sierra Trading Post was founded in

Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is th ...

, in 1986, and headquartered there until 1992. It was acquired for an estimated $200 million by

–based

in 2012. The original company had of office space. The existing stores average of operating space. The business claims to hold to three guiding principles: to give optimal customer service, to maintain low

operating cost Operating costs or operational costs, are the expenses which are related to the operation of a business, or to the operation of a device, component, piece of equipment or facility. They are the cost of resources used by an organization just to main ...

s to increase customer savings, and to "treat others as we would want to be treated". On January 12, 2009, during the

financial crisis A financial crisis is any of a broad variety of situations in which some financial assets suddenly lose a large part of their nominal value. In the 19th and early 20th centuries, many financial crises were associated with banking panics, and man ...

, the company laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne. TJX acquired the domain sierra.com in August 2018 from

Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one ...

, which owned the assets of

Sierra Entertainment Sierra Entertainment, Inc. (formerly On-Line Systems and Sierra On-Line, Inc.) was an American video game developer and publisher founded in 1979 by Ken and Roberta Williams. The company is known for pioneering the graphic adventure game genre ...

. TJX subsequently shortened the name "Sierra Trading Post" to Sierra.

Catalogs

The first catalog had 16 pages of hand-drawn merchandise printed in

duotone Duotone (sometimes also known as ''Duplex'') is a halftone reproduction of an image using the superimposition of one contrasting color halftone over another color halftone. This is most often used to bring out middle tones and highlights of an ...

. As of December 2017, the catalog is no longer in production. * The "core" catalog, titled Sierra, featured the broadest range of products. * The Sierra catalog carried products for women balancing work, family and home. It included active and casual office wear, children's clothing, home decor and footwear.

Retail stores

The company operates

brick-and-mortar store Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...

s in the United States. As a part of the TJX group of companies, a store is often near or within a

HomeGoods HomeGoods is a chain of home furnishing stores headquartered in Framingham, Massachusetts. It was founded as a small chain in 1992, and grew to include hundreds of locations throughout the United States. HomeGoods sells furniture, linens, cooki ...

T.J. Maxx TJ Maxx (stylized as T•J•maxx) is an American department store chain, selling at prices generally lower than other major similar stores. It has more than 1,000 stores in the United States, making it one of the largest clothing retailers in ...

Marshalls Marshalls is an American chain of off-price department stores owned by TJX Companies. Marshalls has over 1,000 American stores, including larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico, and 61 stores in Canada. M ...

store in the same shopping center.

Notes

References

External links

* {{TJX TJX Companies Economy of the Western United States Online retailers of the United States American companies established in 1986 Retail companies established in 1986 Internet properties established in 1998 2012 mergers and acquisitions Companies based in Cheyenne, Wyoming 1986 establishments in Nevada Sporting goods retailers of the United States