Shore Fire Media is a

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

firm based in

Brooklyn, New York Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

that specializes in entertainment and popular culture. According to ''

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

,'' at 21 nominations, Shore Fire Media had the largest number of

Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pr ...

nods of any public relations firm for the

60th Annual Grammy Awards The 60th Annual Grammy Awards ceremony was held on January 28, 2018. The CBS network broadcast the show live from Madison Square Garden in New York City. The show was moved to January to avoid coinciding with the 2018 Winter Olympics in Pyeong ...

in 2018. In 2023, Shore Fire's clients had 43 Grammy nominations.

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in

with one employee and two desks, and future company senior VP Mark Satlof as a consultant. Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity. In 2016, '' Billboard'' named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue. She has had a long-standing relationship with musician Bruce Springsteen as his publicist. While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events. In 2013, 2014, 2015, 2018, and 2019, ''

The New York Observer ''The New York Observer'' was a weekly newspaper printed from 1987 to 2016, when it ceased print publication and became the online-only newspaper ''Observer''. The media site focuses on culture, real estate, media, politics and the entertainmen ...

'' named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms. In 2016, ''The Observer'' listed Shore Fire as New York City's top arts/culture/media firm, and was recognized again in 2023 for music and entertainment. In 2013, Shore Fire opened an office in

Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and ...

. In January 2018, Shore Fire opened an office in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

. In December 2019, the entertainment marketing and content development company

Dolphin Entertainment Dolphin Entertainment, Inc. is an American entertainment marketing and production company that is located in Coral Gables, Florida. It was founded in 1996 by CEO Bill O’Dowd. Dolphin produces children and young adult-targeted television shows and ...

acquired Shore Fire.

References

External links

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Shore Fire Blog
{{Authority control Companies based in New York City Public relations companies of the United States Mass media companies established in 1990 American companies established in 1990 1990 establishments in New York City