Connexity (formally Connexity Inc.) is a privately held Los Angeles operator of shopping web sites, including Shopzilla.com. Originally started as
comparison shopping website
A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare produ ...
Bizrate.com, the company changed its name to Shopzilla in 2004, and changed again to Connexity in 2014.
Connexity operates websites serving consumers and retailers in the U.S., UK, French and German markets. The company is headquartered in
West Los Angeles
West Los Angeles is an area within the city of Los Angeles, California. The residential and commercial neighborhood is divided by the Interstate 405 freeway, and each side is sometimes treated as a distinct neighborhood, mapped differently by di ...
, CA.
History
Originally founded as Bizrate.com, the company changed its name to Shopzilla in 2004.
In June 2005, Shopzilla was acquired by The
E. W. Scripps Company
The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...
for $525 million
and was part of its interactive media division.
In June 2011, Scripps sold Shopzilla to strategic private equity
Symphony Technology Group
Symphony Technology Group (STG) is an American private equity firm based in Menlo Park, California. Its Chairman and CEO is Dr. Romesh Wadhwani, who founded the firm in 2002.
Investments
The company has investments in the following companies:
...
for $165M.
In September 2014, Shopzilla rebranded as Connexity.
[ In December, Connexity bought fellow price comparison shopping company Become.com.
In June 2015, it announced it had purchased PriceGrabber, Inc. for an undisclosed amount.
In 2016, Connexity sold its division, ]Bizrate Insights
Bizrate Insights Inc., doing business as Bizrate Insights, is a market research company, providing consumer ratings information to over 6,000 retailers and publishers across the United States, United Kingdom, France, Germany, and Canada. Bizrate ...
, to Time Inc.
Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...
In September 2021, Connexity was acquired by Taboola
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of man ...
.
References
{{reflist, 30em
External links
Official siteShopzilla.com comparison shopping siteShopzilla Jason Hall interview
Comparison shopping websites