Shake 'n Bake is a seasoned bread crumb coating originally marketed to mimic the flavor and texture of

Southern fried chicken Fried chicken, also known as Southern fried chicken, is a dish consisting of chicken pieces that have been coated with seasoned flour or batter and pan-fried, deep fried, pressure fried, or air fried. The breading adds a crisp coating or c ...

. Introduced in 1965 by General Foods, it is currently made under the Kraft Heinz brand.

Concept

Shake 'n Bake provides a baked alternative to foods fried in oil. The product is applied by placing raw meat or vegetable pieces in a bag containing the coating, closing the bag, and shaking it so the coating adheres to the pieces. They are then placed on a baking sheet and cooked in an oven. Shake 'n Bake has been marketed as a healthier and less-greasy alternative to frying, with slogans such as, "Shake 'n Bake: It's better than frying", and "Why fry? Shake 'n Bake".

Ingredients

Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate Vitamin B1,

riboflavin Riboflavin, also known as vitamin B2, is a vitamin found in food and sold as a dietary supplement. It is essential to the formation of two major coenzymes, flavin mononucleotide and flavin adenine dinucleotide. These coenzymes are involved in ...

( vitamin B₂), folic acid), salt, partially

hydrogenate Hydrogenation is a chemical reaction between molecular hydrogen (H2) and another compound or element, usually in the presence of a catalyst such as nickel, palladium or platinum. The process is commonly employed to reduce or saturate organic ...

d soybean and cottonseed oil,

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

, contains less than 2% of

paprika Paprika ( US , ; UK , ) is a spice made from dried and ground red peppers. It is traditionally made from ''Capsicum annuum'' varietals in the Longum group, which also includes chili peppers, but the peppers used for paprika tend to be milder an ...

dextrose Glucose is a simple sugar with the molecular formula . Glucose is overall the most abundant monosaccharide, a subcategory of carbohydrates. Glucose is mainly made by plants and most algae during photosynthesis from water and carbon dioxide, using ...

, dried onions, spice, caramel color, yeast, annatto (color), and natural flavor. Barbecue flavor Shake 'n Bake includes sugar, maltodextrin, salt, modified food starch, spice, partially hydrogenated soybean and cottonseed oil, brown sugar,

mustard seed Mustard seeds are the small round seeds of various mustard plants. The seeds are usually about in diameter and may be colored from yellowish white to black. They are an important spice in many regional foods and may come from one of three diff ...

flour, dried onions, dried tomatoes, dried garlic, beet powder (color), citric acid, natural flavor, caramel color, vinegar, and

sodium silicoaluminate Sodium aluminosilicate refers to compounds which contain sodium, aluminium, silicon Silicon is a chemical element with the symbol Si and atomic number 14. It is a hard, brittle crystalline solid with a blue-grey metallic luster, and is a te ...

as an

anticaking agent An anticaking agent is an additive placed in powdered or granulated materials, such as table salt or confectioneries, to prevent the formation of lumps (caking) and for easing packaging, transport, flowability, and consumption. Caking mechanisms d ...

Shake 'n Bake is particularly noted for its television commercials in the 1960s, 1970s, 1980s, and 1990s, starring such child actors as Carrie Jean Cochran, Carly Schroeder, Taylor Momsen, and Philip Amelio. In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming, "And, I helped!" Advertisements for Shake 'n Bake in 1981 included Ann B. Davis, who played Alice the housekeeper on '' The Brady Bunch''. The

ad copy Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy", and, "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean". In 1990, two commercials were produced which show what pork chops and chicken1990 Shake 'n Bake Commercial #2 (Chicken)
/ref> look like after frying. They then show that pork chops and chicken are crispier, juicier, more plump, and more tender when used with Shake n' Bake than when fried. They conclude with, "Why fry? Shake n' Bake". In 1998, a new commercial was tried with a different catchphrase: "Mama made Shake 'n Bake, and I helped".

References

External links

* {{DEFAULTSORT:Shake 'N Bake Kraft Foods brands Baked foods