Secret (Madonna song)
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"Secret" is a song by American singer Madonna from her sixth studio album, '' Bedtime Stories'' (1994). It was released by
Maverick Records Maverick was an American entertainment company founded in 1992 by Madonna, Frederick DeMann, and Veronica "Ronnie" Dashev, and formerly owned and operated by Warner Music Group. It included a record label (Maverick Records), a film production ...
on September 27, 1994, as the lead single from the album. The singer originally recorded the song as a
demo Demo, usually short for demonstration, may refer to: Music and film *Demo (music), a song typically recorded for reference rather than release * ''Demo'' (Behind Crimson Eyes), a 2004 recording by the band Behind Crimson Eyes * ''Demo'' (Deafhea ...
with producer
Shep Pettibone Robert "Shep" Pettibone (born 10 July 1959) is an American record producer, remixer, songwriter and club DJ, one of the most prolific of the 1980s. Career Shep Pettibone surfaced after his work with Arthur Baker on Afrika Bambaataa & the Jazz ...
. However,
Dallas Austin Dallas L. Austin (born December 29, 1970) is an American musician, songwriter, record producer, and film producer. Biography Early life During a 2019 interview with DJ Vlad, Dallas Austin detailed previously unknown or unconfirmed events in ...
replaced Pettibone's role as the producer and reworked its composition, earning him a writing credit alongside Madonna. It was a departure from Madonna's previous musical style, since up to that point in her career, her music had mostly consisted of big-sounding dance tracks and melodic ballads. "Secret" combined the pop and R&B genres with instrumentation from an acoustic guitar, drums and strings, while lyrically talking about a lover having a secret. The song was released accompanied by eight different remixes by DJ
Junior Vasquez Junior Vasquez (born Donald Gregory Mattern, August 24, 1949) is an American DJ, record producer and remixer. He has been referred to as one of the only DJs of his time to gain international attention. Career Mattern moved to New York City a ...
, who re-used Madonna's vocals, but changed the composition of the track completely. Unusual for a singer in the mid-1990s, Madonna talked about the new single on the Internet, leaving an audio message for her fans as well as a snippet of the song. "Secret" received favorable reviews from music critics, who praised Madonna's vocal delivery and its mid-tempo R&B groove, deeming it seductive and soulful. The song was also a commercial success. In the United States, it peaked at number three on the ''Billboard'' Hot 100 and was certified gold by the Recording Industry Association of America (RIAA). In the United Kingdom, it reached a peak of number five, becoming her record-breaking 35th consecutive top-ten single on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
. Elsewhere, it reached number one in Canada, Finland, and Switzerland, and the top five in Australia, Denmark, France, New Zealand and Spain. With the single's cover art and its accompanying
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
, Madonna ushered in another image change, inspired by the look of Hollywood actress
Jean Harlow Jean Harlow (born Harlean Harlow Carpenter; March 3, 1911 – June 7, 1937) was an American actress. Known for her portrayal of "bad girl" characters, she was the leading sex symbol of the early 1930s and one of the defining figures of the ...
. The black and white video was directed by photographer Melodie McDaniel, who was chosen by the singer due to McDaniel's previous short films. It features Madonna as a singer in a nightclub in
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, New York City. Interspersed with scenes of daily life in the neighborhood, the video ends with Madonna uniting with her lover and their supposed child. The video sparked academic discussions about what might constitute the lyrical secret of the song. Madonna performed "Secret" on tour for the first time during her 2001
Drowned World Tour The Drowned World Tour (billed as Drowned World Tour 2001) was the fifth concert tour by American singer-songwriter Madonna in support of her seventh and eighth studio albums ''Ray of Light'' (1998) and ''Music'' (2000), respectively. The tou ...
. It was later performed at the Houston stop of her Sticky and Sweet Tour in November 2008 as a fan request, and seven years later on some shows of the
Rebel Heart Tour The Rebel Heart Tour was the tenth concert tour by American singer Madonna, staged in support of her thirteenth studio album, ''Rebel Heart'' (2015). Comprising 82 shows, the tour visited North America, Asia, Europe and Oceania. It began on S ...
.


Background and release

Following the release Madonna's first book publication, ''
Sex Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones ( ova, of ...
'', the erotic thriller, '' Body of Evidence'', her fifth studio album, ''
Erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use ...
'', as well as a disastrous interview on David Letterman's show in the early 1990s, the media and public's backlash against Madonna's overtly sexual image was at a peak. Madonna wanted to tone down her explicit image. Her first attempt was to release the tender ballad " I'll Remember" from the soundtrack of the film '' With Honors''. Musically she wanted to move in a new musical direction and started exploring new-jack R&B styles with a generally mainstream, radio-friendly sound. She incorporated it in her sixth studio album, '' Bedtime Stories'', released in October 1994. At first, it started as a collaboration with
Shep Pettibone Robert "Shep" Pettibone (born 10 July 1959) is an American record producer, remixer, songwriter and club DJ, one of the most prolific of the 1980s. Career Shep Pettibone surfaced after his work with Arthur Baker on Afrika Bambaataa & the Jazz ...
and was to be stylistically similar to ''Erotica'', but due to Madonna's wish to soften her public image at the time, she decided to move towards an R&B sound collaborating with well-known R&B producers and took a more appropriate image for the general public. After searching, Madonna chose to work with
Babyface Babyface or Baby Face can refer to: Nicknames * Lester Joseph Gillis a.k.a. Baby Face Nelson, an infamous 1930s bank robber * Roosevelt "Baby Face" Willette (1933–1971), an American hard bop and soul-jazz musician * "Baby Face", Jimmy McLarnin ...
, whose previous collaborations with artists like
Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer and actress. Nicknamed " The Voice", she is one of the bestselling music artists of all time, with sales of over 200 million records worldwide. Houston i ...
, Boyz II Men, and
Toni Braxton Toni Michele Braxton (born October 7, 1967) is an American R&B singer, songwriter, actress and television personality. She has sold over 70 million records worldwide and is one of the best-selling female artists in history. Braxton has won ...
had resulted in successful smooth R&B songs. Through him, she met with then upcoming young producer from Atlanta named
Dallas Austin Dallas L. Austin (born December 29, 1970) is an American musician, songwriter, record producer, and film producer. Biography Early life During a 2019 interview with DJ Vlad, Dallas Austin detailed previously unknown or unconfirmed events in ...
, who had become famous for his work on girl group
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's debut album, '' Ooooooohhh... On the TLC Tip'' (1992). Together they composed two songs for the album, "Secret" and "Sanctuary". The former was originally produced in its
demo Demo, usually short for demonstration, may refer to: Music and film *Demo (music), a song typically recorded for reference rather than release * ''Demo'' (Behind Crimson Eyes), a 2004 recording by the band Behind Crimson Eyes * ''Demo'' (Deafhea ...
form by Pettibone, under the name "Something's Coming Over Me", however Austin reworked the demo and made it a different song musically. On September 27, 1994, the song was released as the lead single from ''Bedtime Stories''. The cover art of the single showed a new look for Madonna, with blonde hair and style compared to the look of 1930s American actress,
Jean Harlow Jean Harlow (born Harlean Harlow Carpenter; March 3, 1911 – June 7, 1937) was an American actress. Known for her portrayal of "bad girl" characters, she was the leading sex symbol of the early 1930s and one of the defining figures of the ...
. Shot by photographer
Patrick Demarchelier Patrick Demarchelier (; 21 August 1943 – 31 March 2022) was a French fashion photographer. Early life and education Born near Paris in 1943 to a modest family, Demarchelier spent his childhood in Le Havre, Normandy, with his mother and four ...
in black-and-white, the image showed the singer slouched on a sofa with her dress down and revealing her translucent brassiere. Unusual for the mid-1990s, Madonna talked about the new single on the
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
leaving an audio message for her fans, as well as a snippet of the song.
Hello, all you Cyberheads! Welcome to the 90's version of intimacy. You can hear me... You can even see me... But you can't touch me... do you recognize my voice?... It's Madonna. Often imitated, but never duplicated. Or, should I say, often irritated? If you feel like it, you can download the sound file of my new single "Secret", from my new album, ''Bedtime Stories'', which comes out next month. I just shot the video in New York, and will be premiering an exclusive sample of it online. So check back soon. In the meantime, why don't you post me a message and let me know what you think of my new song. And by the way, don't believe any of those online imposters pretending to be me... ain't nothing like the real thing. Peace out.


Recording and composition

"Secret" was written and produced by Madonna and Austin. It was recorded from April to June 1994 at Axis Studios in New York and DARP Studios in
Atlanta, GA Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
. Alongside the production work, Austin also played the drums and the keyboards, while Tommy Martin played the acoustic guitars. Fred Jorio and Mark "Spike" Stent worked on the programming and
engineering Engineering is the use of scientific principles to design and build machines, structures, and other items, including bridges, tunnels, roads, vehicles, and buildings. The discipline of engineering encompasses a broad range of more speciali ...
of the track while Tony Shimkin was the editor. Jon Gass and Alvin Speights mixed the song and finally Jessie Leavey, Craig Armstrong and Suzie Katayama did the strings and conducting sessions. "Secret" was a departure from the style of music that Madonna had previously released; up to that point in her career her music had mostly consisted of big-sounding dance tracks and melodic ballads. In the track, she mixed pop and
Contemporary R&B Contemporary R&B (or simply R&B) is a popular music genre that combines rhythm and blues with elements of pop, soul, funk, hip hop, and electronic music. The genre features a distinctive record production style, drum machine-backed rhy ...
genres. It begins with the sound of an acoustic guitar and wah-wah and just the sound of Madonna's voice singing over it, before opening up to a sparse, retro rhythm section. A descending chord sequence follows and around the one minute mark, the drums start with Madonna singing the chorus "Something's coming over, mmmmmmmm". It is entirely supported by the strings. According to Rikky Rooksby, author of ''The Complete Guide to the Music of Madonna'', the descending chords are supported by the ascending strings—an example of contrary motion used in music. During the middle section, another wah-wah guitar solo is added alongside the strings. Near the end, the melodies add an upper harmony for differentiation with the verses. According to Musicnotes.com, the song is set in the
time signature The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note va ...
of common time and progresses in 96
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ...
. The composition is set in the key of
E minor E minor is a minor scale based on E, consisting of the pitches E, F, G, A, B, C, and D. Its key signature has one sharp. Its relative major is G major and its parallel major is E major. The E natural minor scale is: : Changes needed ...
with Madonna's vocal ranging from G3 to G4. "Secret" contains a basic sequence of B7–Em7–D–Cm7–C during the opening verses, and B7–Em–D–C during the chorus its chord progression. Madonna's voice remains at the center of the song's production, as she sings lyrics such as "happiness lies in your own hand". Lyrically it talks about a lover having a secret as well as how Madonna realized that one's happiness is under one's control. In ''Madonna the Companion: Two Decades of Commentary'', authors Allen Metz and Carol Benson write that the tone that Madonna uses when singing these lyrics suggests that she is discussing "self-determinism, not auto-eroticism". Throughout the song Madonna also sings the lyrics "My baby's got a secret," however, she never discloses what the secret may be.


Remixes

Madonna released more than eight remixes of the song in different formats. At the time, "Secret" was experiencing success on the US record charts, to keep the song current in dance clubs, Madonna requested remixes of the song from
Junior Vasquez Junior Vasquez (born Donald Gregory Mattern, August 24, 1949) is an American DJ, record producer and remixer. He has been referred to as one of the only DJs of his time to gain international attention. Career Mattern moved to New York City a ...
, who was a DJ at the Sound Factory nightclub in New York. According to him Madonna's representatives "sent me a cassette of the song, just to get an idea what the song was... d when it was 100 beats per minute I said, 'Oh god, what am I gonna do with this?'" Vasquez and his team of engineers first experimented with the track by making remixes closer to the original version. Then he used only Madonna's vocals for the mixed versions, and re-wrote and composed the music as brand new. He was sure of doing house mixes of the track but had to "speed-up" Madonna's vocals. Recording engineer Dennis Mitchell explained, "To do that we have to digitally manipulate her vocals, which is time compression... It just digitally goes in and snipes out tiny little digital slices of the actual sound and squeezes it together so that her tempo is a new tempo but her pitch stays the same." According to Vasquez, Madonna was "on top of everything" including the house mixes as well as the other mixes created. The song also had dance mixes created by Vasquez. There are two versions of "Junior's Luscious Mix", those being a single edit and a longer version, which has a piano introduction and turns "Secret" into a dancefloor track. According to '' Billboard'' these versions have "vibrant keyboards and an elastic bassline". Like the house mixes, here also Madonna's vocals were re-edited to fit in with the faster beats. According to Jose F. Promis of
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...
, the sped-up vocals made Madonna's voice have a "robotic, detached feel that the original doesn't have." Promis also noted that Vasquez's "Sound Factory Mix" had "swirling instrumentals recalling flashing lights in a nightclub". This remix also incorporated tribal percussion sounds and synth looping. Similarly he noted that the "Some Bizarre Mix" gave the song a "groovier, funkier spin", while the "Allstar Mix", gave it "a cold, hip-hop feel". ''Billboard'' was positive towards all the remixes, noting that "this single is a promising preamble to what will likely be a cool, new chapter in the career of dance music's most successful graduate."


Critical reception

"Secret" received generally positive reviews from music critics. In his book '' Madonna: An Intimate Biography'', author J. Randy Taraborrelli described the song as "clever", adding that no matter how many time one listens to it, "it never ceases to intrigue". Chris Wade, author of ''The Music of Madonna'' recalled that "Secret" had been his favorite song, and commended the track's production, Madonna's vocals and mixing. He declared it as "one of Madonna's finest cuts from the whole of her 90s output." Wade described the chorus as "sinister and catchy; a strange eeriness about it that only the mystery of the forbidden can conjure." Matthew Rettenmund wrote in his ''Encyclopedia Madonnica'' that "Secret" paved way a new direction musically for Madonna; he believed that the track was more haunting musically than Madonna's previous single " Who's That Girl" (1987) and comparable to "
Justify My Love "Justify My Love" is a song by American singer Madonna from her first greatest hits album ''The Immaculate Collection'' (1990). It was released on November 6, 1990, by Sire Records as the lead single from ''The Immaculate Collection''. The song w ...
" (1990). Rettenmund complimented the cover artwork, saying that "a dozen years into her career, it was one of her most arresting poses shot by Demarchelier, a testament to the durability of her star appeal". Author
Lucy O'Brien Lucy O'Brien (born 13 September 1961)Author Biography, O'Brien, Lucy – She Bop: The definitive history of women in rock, pop, and soul, London: Penguin, 1995 is a British author and journalist whose work focuses on women in music. Early musi ...
described the song in her book, '' Madonna: Like an Icon'':
With its chunky backbeat, gentle strings and funky guitar motif, 'Secret' is both languid and tense at the same time. The song has the air of quiet revelation and a relaxation of spirit. Madonna insisted later that the song wasn't just about love but also about spiritual self-empowerment. ustin's reworked demobrought out a new warm, soulful tone in her voice, and making her swoony humming sound a central feature of the track.
Stephen Thomas Erlewine of
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...
listed it as one of the best songs from ''Bedtime Stories'', stating that along with other album tracks—" Take a Bow", "Inside of Me", "Sanctuary" and "
Bedtime Story A bedtime story is a traditional form of storytelling, where a story is told to a child at bedtime to prepare the child for sleep. The bedtime story has long been considered "a definite institution in many families".Dickson, Marguerite Stockm ...
"—it slowly "works its melody into the subconscious as the bass pulses". ''Billboard'' also said it is "instantly memorable and creatively satisfying pop/hip-hop excursion," also adding that the "tune opens with a simple acoustic line, breaking into an easypaced funk beat that snugly fits into current top 40 trends. Madonna's voice continues to grow, and it is put to excellent use over a haunting melody that is fleshed out with subtle, quasi-psychedelic guitar work." Editor Paul Verna described the song as a "pop smash" that is one of the most "seductive" songs from ''Bedtime Stories''. Steve Baltin from '' Cash Box'' said, "Featuring her trademark dance backbeat, the song is quieter than usual, creating a serene melody that makes for very easy listening." In his 2011 review of ''Bedtime Stories'', Brett Callwood of the ''
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'' called the song "spectacular". Alan Jones from ''
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'' gave it four out of five, adding that it "features excellent use of strings and a controlled vocal. Not particularly immediate, but a grower." Alex Needham of ''
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'' called it an "underrated gem", adding that the track has a "brilliant bluesy strut". Charlotte Robinson, writer from
PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, fi ...
, wrote that the gentle grooves of "Secret", accompanied by acoustic guitar and delicate strings, make the song "seductive". Barbara O'Dair from ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'' called the song "infectiously funky", adding that her delivery of the lyrics "Happiness lies in your own hand/It took me much too long to understand" shows a downbeat restraint in her vocals that proves the singer is "drawn to sadness". Rooksby concurred that "its a good track" but felt that the time could have been reduced from five minutes, which made it a little long. He also felt that the drums looping around the track made it a "bit monotonous". Sal Cinquemani from '' Slant Magazine'' gave the song a rating of A, and noted that "Secret" was probably the most naked performance of Madonna's career, with "acoustic guitars, expertly sweetened vocals and producer Dallas Austin's signature R&B beats
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soulfully transport the listener into Madonna's troubled yet soothing world."


Accolades

''NME'' magazine ranked "Secret" at number 30 in their list of the best songs of 1994. Similarly, Slant Magazine listed it as the 42nd best single of the 1990s, stating that its "one of the most organic-sounding singles of Madonna's career, taking its sweet time to get where it's going and not giving up too much along the way. The arrangement gets off on being withholding, and, at least for one glorious single, so does Madonna: When she sings, "You knew all along/What I never wanted to say," she sounds positively rapturous. Scott Kearnan of ''
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
'' included the track at number 30 on his list of "Best Madonna Songs", stating "its slinky R&B groove made 'Secret' something special, even if it's not remembered for an accompanying scandal or bawdy 'moment'. We like to talk about her ability to produce controversy and headlines, but at the end of the day, here's what Madonna makes best: pop music". Louis Virtel of The Backlot listed the song at number 14 on his list of "The 100 Greatest Madonna Songs", calling it "meditative, moving" and "sexy as hell". Jude Rogers from ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' called it a "sultry, persuasive R&B number", highlighting Madonna's "deep" vocals. She placed it at number 33 on her ranking of Madonna's singles, in honor of her 60th birthday. ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...
''s Chuck Arnold listed "Secret" as the singer's 27th best single, writing that " roducer DallasAustin brought the hip-hop swagger, but it was adonnawho revealed her soul". In August 2018, ''Billboard'' picked it as the singer's 35th greatest single, calling it "accessible without giving the whole game away, building its chorus around haunting harmonies borrowed from Nirvana's "Something in the Way" ..it showed that Madonna could rebound from the bad press of the ''Erotica'' era without reverting to playing it safe".


Commercial performance

In the United States it debuted at number 30 on the ''Billboard'' Hot 100 issue dated October 8, 1994 and it sold 18,000 units in its first-week. It was the third highest debut of Madonna's music career at that time, following "
Erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use ...
" at number 13 (1992) and " Rescue Me" at number 15 (1991). According to journalist Liz Smith, "Secret" became the most requested song on US radios after it was sent for
airplay Airplay is how frequently a song is being played through broadcasting on radio stations. A song which is being played several times every day (spins) would have a significant amount of airplay. Music which became very popular on jukeboxes, in n ...
, being spun on 152 radio stations and gaining around 1,900 spins. Following the release of the commercial CD formats the next week, the song debuted on the Singles Sales chart at number 18 with 18,000 units sold. Three weeks later it peaked on the chart at number three, staying for a total of 22 weeks; 11 of those were spent within the top ten. It also peaked at number three on both the US
Hot 100 Airplay The Radio Songs chart (previously named Hot 100 Airplay until 2014 and Top 40 Radio Monitor until 1991) is released weekly by ''Billboard'' magazine and measures the airplay of songs being played on radio stations throughout the United States acro ...
and Mainstream Top 40 charts and at number two on the Adult Contemporary chart. On the Hot Dance Club Songs chart it peaked at number one for two weeks, aided by the remixes from Vasquez. At the Year-end Hot 100 ranking for 1994, "Secret" was placed at number 84 and for 1995, it was ranked at number 71. "Secret" was certified
gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile me ...
by the Recording Industry Association of America (RIAA) on January 5, 1995, for shipment of 500,000 copies of the single. In Canada the song debuted at number 91 on the ''RPM'' Singles Chart the week of October 3, 1994, eventually peaking at number one for three consecutive weeks starting from November 14, 1994. On the ''RPM'' 1994 Year-End Chart, the song finished at number 23. In the United Kingdom "Secret" debuted and peaked at number five on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, staying on the chart for a total of ten weeks. According to the
Official Charts Company The Official Charts (legal name: The Official UK Charts Company Limited) is a British inter-professional organization that compiles various "official" record charts in the United Kingdom, Ireland and France. In the United Kingdom, its charts in ...
, the song has sold a total of 117,957 copies in that region as of 2008. "Secret" became her 35th consecutive top-ten single since " Like a Virgin" (1984), which remains an unequaled record in British chart history. On the
French Singles Chart French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with France ...
, "Secret" peaked at number two for two weeks, staying on the chart for a total of 30 weeks. It placed at number 26 on the year-end chart and was eventually certified silver by the Syndicat National de l'Édition Phonographique (SNEP) for shipment of 125,000 copies; the song has sold a total of 255,000 copies in France. "Secret" peaked at number one in Finland as well as Switzerland, charting on the Swiss Singles Chart for a total of 19 weeks. The song also placed within the top 10 on the charts in Italy, Spain and Denmark, peaking at number three, number four and number six respectively. In Europe, "Secret" debuted at number 14 on the European Hot 100 Singles and reached a peak of number four in its ninth week on the chart. "Secret" entered the ARIA Singles Chart at its peak of number five the week of October 23, 1994, eventually charting for a total of fourteen weeks. It later landed at number 46 position on the Australian singles year-end chart. The
Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing ...
(ARIA) certified it gold for shipment of 35,000 copies. In New Zealand, the song entered the
New Zealand Singles Chart The Official New Zealand Music Chart ( mi, Te Papa Tātai Waiata Matua o Aotearoa) is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ (formerly Recording Industry Association of New Zealand). The Music ...
at number 31 the week of November 6, 1994, eventually peaked at number five, remaining on the chart for a total of eight weeks.


Music video


Conception and development

According to O'Brien, the general critical consensus about ''Bedtime Stories'' was "Madonna in retreat. Still smarting from criticism over the ''Sex'' book, she volvedinto a softer, more gentle image. Yet despite the pastel tones of her new look, there was also a sense of grit. She combined this to startling effect with the
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
for 'Secret'." Madonna knew that a lot was riding on her first visual after the ''Erotica'' era, and wanted to create an effect with it. The video was directed by Melodie McDaniel, who had previously gained acclaim as a photographer for album artwork and also as music video director for bands like
The Cranberries The Cranberries were an Irish rock band formed in Limerick, Ireland. Originally named the Cranberry Saw Us, the band were formed in 1989 by lead singer Niall Quinn, guitarist Noel Hogan, bassist Mike Hogan and drummer Fergal Lawler. Quinn was ...
and Porno for Pyros. However, Madonna was more interested in one of McDaniel's earlier short films, where she portrayed baptism combining with voodoo rituals. She enlisted McDaniel and explained that she was "drawn to the rawness of cDaniel'sfilm". Madonna wanted to tone down her image and according to McDaniel: Before meeting with Madonna, McDaniel first listened to the song and found it inspiring. When asked by the singer about her references for the video, McDaniel presented her with pictures from her favorite 1970s photographer, Bill Burke, who took pictures of people considered as freaks or inbred. Another reference was the photography book, ''East 100 Street'' by Bruce Davidson, which showed pictures of people in Spanish Harlem. Madonna let the director live in her New York apartment to continue research and asked her to go through her book collections, including those by Helmut Newton and
Richard Avedon Richard Avedon (May 15, 1923 – October 1, 2004) was an American fashion and portrait photographer. He worked for ''Harper's Bazaar'', ''Vogue'' and ''Elle'' specializing in capturing movement in still pictures of fashion, theater and danc ...
. Madonna also started working with a stylist from McDaniel's team called Brigitte Echols, for the fashion and wardrobes in the video. Echols had gone to a low-rent mall called Crenshaw Swap Meet and bought a $180 gold necklace with the name "Madonna" in it, inside a jewelry box. Madonna liked it and together they decided on the wardrobe, including skirts and tops, vintage clothes from costume houses,Smylon Nylon La Perla bra, and two designs from Marc Jacobs. Echols described Madonna's approach to style as "collaborative".


Filming and release

The video was filmed during September 9–11, 1994 at Casablanca and on location on 308 Lenox Avenue in Harlem. McDaniel and her team scouted out low-rent, speak-easy locations and they did street-casting, assembling off-beat characters, from transvestites to card tricksters and edgy Harlem teenagers. However, when it came to filming there was a problem—McDaniel's approach was to start the camera and let the cast improvise, but Madonna wanted direction. She would sit on the chair and when McDaniel said "Action", she would still sit there saying impatiently, "What am I doing? What am I ''doing''? Hello?" The director was overawed by Madonna's big entourage and had held herself from speaking her mind about the singer's look. She later asked Madonna to appear edgy like
Jennifer Jason Leigh Jennifer Jason Leigh (born Jennifer Leigh Morrow; February 5, 1962) is an American actress. She began her career on television during the 1970s before making her film breakthrough as Stacy Hamilton in '' Fast Times at Ridgemont High'' (1982). Sh ...
's character in the 1990 drama film ''
Last Exit to Brooklyn ''Last Exit to Brooklyn'' is a 1964 novel by American author Hubert Selby Jr. The novel takes a harsh, uncompromising look at lower class Brooklyn in the 1950s written in a brusque, everyman style of prose. Critics and fellow writers praised ...
''. Madonna had her hair and makeup re-done and it was the final look for the video. Echols recalled that the first scenes shot were those of Madonna walking down Lenox Avenue. While filming, the singer noticed a black leather coat with fur trim, worn by Fatima, the assistant director. Madonna asked for the coat from Fatima and ended up wearing it in the video. Echols also noted that Madonna had a close relationship with the cinematographer, and knew from which angle her shots would be the best and which lights to be used. After the misunderstandings regarding looks and the plot direction were cleared, the filming resumed and was finished within three days. The final scenes were with model Richard Elms in a Harlem house, with Madonna climbing steps and reaching him and their supposed child. The video premiered on October 4, 1994, on MTV. It begins with showing the neighborhood of Harlem, with Madonna as a singer in a small jazz club. She simply sits in the club with her band and sings for her small, mostly black and Latino audience. Interspersed throughout the video are scenes of people living in Harlem, doing their daily chores, including a supporting cast of transvestite prostitutes, a pimp, and a black gang member who shows off the scars on his body. During the intermediate verses, Madonna is shown writhing in the lap of an older, maternal woman, who symbolically baptizes her by splashing water on her forehead. Near the video's end, Madonna walks through the neighborhood and climbs a set of stairs to have a reunion with her family, a young Latin man and their supposed son. The video ends with Madonna smiling towards the camera while sitting at the nightclub.


Reception and aftermath

The "Secret" music video was a hit on MTV, being played numerous times by the channel. It also generated academic discussions regarding the supposed "secret" of the song. According to the book ''Madonna's Drowned Worlds'', author Santiago Fouz-Hernández argues that the young son that is revealed at the end of the video is in actuality Madonna's lover's secret. Throughout the video, scenes of Madonna are interspersed with scenes of drag queens primping, and religious iconography such as rebirth and damnation. In his book ''From Hegel to Madonna'', author Robert Miklitsch states that the music video for "Secret" is a departure from the various themes—repression and loss, anger and aggression—explored so vividly on ''Bedtime Stories''. Miklitsch goes on to say that, although the video depicts images of cleansing rebirth, the fact that Madonna announced that she was pregnant in 1996 shows that, in retrospect, "Secret" may have been less about cleansing rebirth, and instead more about maternity as birth. Rettenmund had a different interpretation of the video, calling it as a "subtly orchestrated story of the singer's addiction to—and almost spiritual deliverance from—heroin". He found contrast in Madonna's white blonde character—with hyper-glamor, heavy mascara, pierced nose and navel, a clingy blouse and vintage high heels—to the neighborhood of Harlem, where Madonna is portrayed as a "
Billie Holiday Billie Holiday (born Eleanora Fagan; April 7, 1915 – July 17, 1959) was an American jazz and swing music singer. Nicknamed "Lady Day" by her friend and music partner, Lester Young, Holiday had an innovative influence on jazz music and pop s ...
-esque singer in the jazz club". At the end of the video, Madonna climbs up the stairs to her lover's room, Rettenmund found references to the music videos for the singles " Like a Virgin" (1984) and "
Papa Don't Preach "Papa Don't Preach" is a song recorded by American singer-songwriter Madonna for her third studio album ''True Blue (Madonna album), True Blue'' (1986). The song was written by Brian Elliot with additional lyrics by Madonna, who produced it alo ...
" (1986), both of which had the singer climbing the stairs but never reaching the destination, unlike "Secret". Rettenmund also observed that "Secret" could serve as a follow-up to the music video for " Borderline" with the events happening ten years and Madonna all grownup. He concluded by saying that in lieu of the singer's 1994 interview with '' The Face'' magazine, where she expressed her desire to have a family, the video emphasized on Madonna's interest in a partner and a child. It can be found on the Madonna compilations, '' The Video Collection 93:99'' (1999) and '' Celebration: The Video Collection'' (2009).


Live performances

On February 18, 1995, Madonna arrived in Europe to promote ''Bedtime Stories''; that same day, she appeared on German TV show '' Wetten, dass..?'', where she was interviewed and performed "Secret" and " Take a Bow". "Secret" was performed on Madonna's 2001
Drowned World Tour The Drowned World Tour (billed as Drowned World Tour 2001) was the fifth concert tour by American singer-songwriter Madonna in support of her seventh and eighth studio albums ''Ray of Light'' (1998) and ''Music'' (2000), respectively. The tou ...
, during the cowgirl section of the show. The performance was accompanied by a video montage of riverside baptism,
whirling dervishes The Mevlevi Order or Mawlawiyya ( tr, Mevlevilik or Mevleviyye; fa, طریقت مولویه) is a Sufi order that originated in Konya (a city now in Turkey; formerly capital of the Seljuk Sultanate) and which was founded by the followers of Jalal ...
ceremonies and Buddhist prayers; the footage was taken from McDaniel's film which had inspired Madonna for the performance as well as enlisting her. Alexis Petridis of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' called the performance "a gorgeous acoustic reading." Writing for ''
The Victoria Advocate ''The Victoria Advocate'' is a daily newspaper independently published in Victoria, Texas. It is the second-oldest paper in Texas and the oldest west of the Colorado River, dating back to May 8, 1846, following the Battle of Palo Alto during the ...
'', Steve Dollar praised the performance, saying that the song "has grown in depth" over time. During the New York City performance of "Secret", she dedicated the song to its inhabitants. The performance of the song on August 26, 2001, at
The Palace of Auburn Hills The Palace of Auburn Hills, commonly referred to as the Palace, was a multi-purpose arena built in 1988 and located in Auburn Hills, Michigan. It was the home of the Detroit Pistons of the National Basketball Association (NBA), the Detroit Shoc ...
was recorded and released in the live
video album A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
, '' Drowned World Tour 2001''. In November 2008, "Secret" was performed a cappella at the Houston stop of her
Sticky & Sweet Tour The Sticky & Sweet Tour was the eighth concert tour by American singer Madonna, to promote her eleventh studio album, ''Hard Candy (Madonna album), Hard Candy'' (2008). It was Madonna's first major venture under a new ten-year 360 deal with Liv ...
as fan request. After the performance, Madonna said: "Alright Texas! That was really good. I'd forgotten that song". Madonna then did an
impromptu An impromptu (, , loosely meaning "offhand") is a free-form musical composition with the character of an ''ex tempore'' improvisation as if prompted by the spirit of the moment, usually for a solo instrument, such as piano. According to ''Allgeme ...
acoustic rendition of "Secret" on certain shows of her
Rebel Heart Tour The Rebel Heart Tour was the tenth concert tour by American singer Madonna, staged in support of her thirteenth studio album, ''Rebel Heart'' (2015). Comprising 82 shows, the tour visited North America, Asia, Europe and Oceania. It began on S ...
(2015−16), such as Vancouver, Los Angeles, Las Vegas, Amsterdam and Atlanta. On Vancouver, she dedicated the performance to a "special guest" in the audience, which was assumed by media to be her ex-husband
Sean Penn Sean Justin Penn (born August 17, 1960) is an American actor and film director. He has won two Academy Awards, for his roles in the mystery drama ''Mystic River'' (2003) and the biopic ''Milk'' (2008). Penn began his acting career in televisi ...
. The singer admitted she had not practiced the performance which, according to Shawn Conner from the ''
Vancouver Sun The ''Vancouver Sun'', also known as the ''Sun'', is a daily broadsheet newspaper based in Vancouver, British Columbia, Canada. The newspaper is currently published by the Pacific Newspaper Group, a division of Postmedia Network. Published s ...
'', "came across as charitably, unpracticed (if well-intentioned)".


Track listings and versions

* US CD maxi-single and digital single # "Secret" (edit) – 4:28 # "Secret" (Junior's Luscious single mix) – 4:16 # "Secret" (Junior's Luscious club mix) – 6:17 # "Secret" (Junior's Sound Factory Mix) – 10:17 # "Secret" (Some Bizarre Mix) – 9:48 # "Secret" (Allstar Mix) – 5:10 * US two-track single # "Secret" (album version) – 5:05 # "Secret" (instrumental) – 5:05 * UK 7-inch picture disc # "Secret" (radio edit) – 4:30 # "Let Down Your Guard" (Rough Mix edit) – 4:33 * UK cassette single # "Secret" – 5:03 # "Let Down Your Guard" (Rough Mix edit) – 4:33 * UK and European CD single # "Secret" (edit) – 4:30 # "Let Down Your Guard" (Rough Mix edit) – 4:33 # "Secret" (instrumental) – 5:03 # "Secret" (LP version) – 5:04 * UK and European "The Remixes" CD single # "Secret" (Junior's Luscious single mix) – 4:16 # "Secret" (Junior's Extended Luscious club mix) – 7:57 # "Secret" (Junior's Luscious dub) – 6:21 # "Secret" (Junior's Sound Factory Mix) – 10:18 # "Secret" (Junior's Sound Factory dub) – 7:58 * UK 12-inch single # "Secret" (LP version) – 5:04 # "Let Down Your Guard" (Rough Mix edit) – 4:33 # "Secret" (instrumental) – 5:03 # "Secret" (edit) – 4:30 * Japanese CD "The Remixes" EP # "Secret" (Junior's Luscious single mix) – 4:16 # "Secret" (Junior's Extended Luscious club mix) – 7:57 # "Secret" (Junior's Luscious dub) – 6:21 # "Secret" (Junior's Sound Factory Mix) – 10:18 # "Secret" (Junior's Sound Factory dub) – 7:58 # "Secret" (Some Bizarre Mix) – 9:48 # "Secret" (Allstar Mix) – 5:10 # "Secret" (radio edit) – 4:30


Credits and personnel

Credits and personnel are adapted from the ''Bedtime Stories'' album liner notes. * Madonna – vocals, songwriter, producer *
Dallas Austin Dallas L. Austin (born December 29, 1970) is an American musician, songwriter, record producer, and film producer. Biography Early life During a 2019 interview with DJ Vlad, Dallas Austin detailed previously unknown or unconfirmed events in ...
 – songwriter, producer, drums, keyboard * Fred Jorio – programming, engineer * Mark "Spike" Stent – engineer * Tony Shimkin – editor * Jon Gass – mixing * Alvin Speights – mixing * Tommy Martin – acoustic guitar * Jessie Leavey – strings, conductor * Craig Armstrong – conductor * Suzie Katayama – conductor *
Fabien Baron Fabien Baron (born July 5, 1959) is a French director, art director and magazine editor. He is best known for his iconic ad campaigns and work as editorial director of Andy Warhol's ''Interview'' magazine. Life and career Baron was born on J ...
 – art director *
Patrick Demarchelier Patrick Demarchelier (; 21 August 1943 – 31 March 2022) was a French fashion photographer. Early life and education Born near Paris in 1943 to a modest family, Demarchelier spent his childhood in Le Havre, Normandy, with his mother and four ...
 – cover art photographer


Charts


Weekly charts


Year-end charts


Decade-end charts


Certifications and sales


See also

*
List of number-one singles of 1994 (Canada) ''RPM (magazine), RPM'' was a Canadian magazine that published the best-performing single (music), singles of Canada from 1964 to 2000. During 1994 in music, 1994, eighteen singles became number-one singles in Canada. Bryan Adams commenced the y ...
* List of number-one singles of 1994 (Finland) * List of number-one singles of 1994 (Switzerland) * List of number-one dance singles of 1994 (U.S.)


References


Bibliography

* * * * * * * * * * * * * * *


External links

* {{Authority control 1994 singles 1994 songs Madonna songs RPM Top Singles number-one singles Number-one singles in Finland Number-one singles in Switzerland Black-and-white music videos Pop ballads Songs written by Madonna Songs written by Dallas Austin Song recordings produced by Madonna Song recordings produced by Dallas Austin Contemporary R&B ballads 1990s ballads American contemporary R&B songs