Second Screen

A second screen involves the use of a computing device (commonly a mobile device, such as a smartphone or tablet) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refers to the use of such devices to provide interactive features, like posts on social media platforms that take input from the audience during a broadcast, such as a television program. This type of technology is designed to keep the audience engaged in whatever they are involved in, and has been found to support social television and generate an online conversation around specific content.

Analysis

Several studies show a clear tendency of the user to use a device while watching television. They also show a greater frequency of tablet and smartphone usage when watching television. Other studies distinguish a higher percentage of comments or posts on social networks about the content that is being watched ( Nielsen ratings). Other studies show new user behaviors when consuming content via multiple devices. Hay-at & Samuel-Azran (2017) have demonstrated the interplay between using devices while watching television and online political discourse.

Besides the benefits of keeping the audience engaged in multiple ways (polling, chatting, background information about content and participants, etc.) and generating revenue via advertising, a second screen can be an effective metering solution to get information about the audience. Being more far-reaching and inexpensive, a second screen may replace people meters in the future.

One trend hampering the growth of second screens is that many shows are creating their own application for the second screen. It is impractical to expect users to download multiple applications and switch between them for each channel or show.

Conference and business meeting organizers are now incorporating second screens to deepen audience engagement. According to "2014 Trend Tracker", the second screen phenomenon is a significant and growing trend. "Attendees are so glued to their devices, even while watching a live presentation (or at home, on television) that marketers are supplying them with a simultaneous engagement tool they can access on that device," says Robin Stanley, VP-design and creative at GES. Software tools allow conference session presenters to share slides and presentations in real-time, so attendees can follow on with their device in hand." Second screen technology at conferences transforms the attendees' personal devices into an integral part of the event experience and turns conference attendees from passive listeners into active followers who engage with the speaker and other participants.

Applications

Many applications designed for the second screen give another form of interactivity to the user and another way to sell advertising content. Second screening may also involve applications not formally connected to the primary entertainment. Some examples include:
* Transmission of the Master's Golf Tournament, application for the iPhone (rating information and publicity)
* TV programs broadcasting live tweets and comments
* Synchronization of audio-visual content via web advertising
* Applications that extend the content information
* Shows that add content exclusively for the second screen to their websites
* Applications that synchronize the content being viewed to the mobile device
* Video game console playing with extra data, such as a map or strategy data, that synchronize with the content being viewed on the portable devicehttp://news.cnet.com/8301-33692_3-57446945-305/e3-2012-year-of-the-second-screen-with-xbox-smart-glass-and-wii-u/ E3 2012: Year of the second screen with Xbox Smart Glass and Wii Uhttps://techcrunch.com/2012/06/04/microsoft-introduces-second-screen-feature-xbox-smartglass/ Microsoft Introduces Second-Screen Feature, Xbox SmartGlass
* Watching one Premier League game on live television and watching another game that has an impact on the first one, on your mobile device
* TV discovery application with recommendations, electronic programming guides (live content), and personalization
* Applications that display polling results and audience-triggered animated emoticons (along with the sender's name and location) in real-time on the broadcast instead of the user's second screen
* Political and social commentary, such as that by Donald Trump
*Voting functionality for audiences at home via the broadcaster app like the Rising Star show, powered b
Screen
technology

Sports broadcasting

Sports broadcasters, to stem the flight of the TV the audience away from watching the ''main screen'' (the new name for the television) to the ''second screen'', are offering alternative content to the main program. The idea is to present content related to the main program, like unseen moments, alternative information, soundtracks, and characters. Proposed new technologies allow the viewer to see different camera angles while watching the game.

TV2 (Denmark), Denmark's largest commercial TV channel, synchronized its Second Screen service with the live broadcast of the Giro d'Italia cycling race from May 5 to May 27, 2012. Viewers on all internet devices could get rider stats, biographies, news, stage reviews, city information, weather updates, and more. Viewers scanned a QR code on the TV broadcast to get connected or typed in a short URL.

In the US, HDNet Fights utilizes a second screen service that synchronizes with live MMA broadcasts. Viewers on smartphones and tablets can get stats, vote on fights and rounds, chat, win prizes, and see how fellow second screen users voted on fight outcomes.

Examples

See also

* Enhanced TV
* Smart TV
* Automatic content recognition

References

Sources

* Hayat, T., & Samuel-Azran, T. (2017)
“You too, Second Screeners?” Second Screeners’ Echo Chambers During the 2016 US Elections Primaries
''Journal of Broadcasting & Electronic Media'', ''61''(2), 291–308.

Further reading

Revolutionizing your Television Experience with the Second Screen
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* Decrypting the Second Screen Market: a second screen white paper

External links

5 ways that the television industry uses Twitter

Yap TV



TV and social networking closer


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TV with other electronic devices

Second Screen Networks

Social Yume Study

Ares Interactive Media, World First Second Screen scalable cloudbase application


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{{Second screen

Television technology
Television terminology
Video game gameplay