Sean John is a privately held fashion lifestyle company created by music mogul

Sean Combs Sean Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, actor, record producer, and record executive. Born in New York City, he worked as a talent directo ...

. The line made its fashion debut with a men's sportswear collection for the spring 1998 season. Individuals of note who have represented the brand in advertising and marketing include Combs himself, musicians

Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, actor and entrepreneur. He embarked on his music career with the hip hop group St. Lunatics in 1993 and signed to Universal ...

, T.I.,

Mariah Carey Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the w ...

Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air ...

, Fabolous, Dolla,

Usher Usher may refer to: Several jobs which originally involved directing people and ensuring people are in the correct place: * Usher (occupation) ** Church usher ** Wedding usher, one of the male attendants to the groom in a wedding ceremony ** F ...

Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom h ...

, Mary J. Blige,

Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. Prior to releasing his debut single, "Hustlin'", in 2006, Ross was the subject of a bidding war, receiving offers from Diddy's Bad ...

, Mack Wilds, and

Busta Rhymes Trevor George Smith Jr. (born May 20, 1972), known professionally as Busta Rhymes, is an American rapper, singer, songwriter, record producer and actor. Chuck D of Public Enemy gave him the moniker Busta Rhymes, after NFL and CFL wide receiver ...

; actors Lauren London, Cassie Ventura,

Jamie Foxx Eric Marlon Bishop (born December 13, 1967), known professionally as Jamie Foxx, is an American actor, comedian, and singer. He became widely known for his portrayal of Ray Charles in the 2004 biographical film ''Ray'', for which he won the A ...

Penélope Cruz Penélope Cruz Sánchez (; ; born 28 April 1974) is a Spanish actress. Known for her roles in films of several genres, particularly those in the Spanish language, she has received various accolades, including an Academy Award and a British ...

, Jussie Smollett, and

Vincent Pastore Vincent Pastore (; born July 14, 1946) is an American actor. Often cast as a mafioso, he is best known for his portrayal of Salvatore "Big Pussy" Bonpensiero on the HBO series ''The Sopranos''. Early life Pastore was born to an Italian-Ameri ...

; athlete

Dwyane Wade Dwyane Tyrone Wade Jr. (; born January 17, 1982) is an American former professional basketball player. Wade spent the majority of his 16-year career playing for the Miami Heat of the National Basketball Association (NBA) and won three NBA cham ...

; fashion models Tyson Beckford,

Naomi Campbell Naomi Elaine Campbell (born 22 May 1970) is an English model, actress, singer, and businesswoman. She began her career at the age of 15, and established herself amongst the most recognisable and in-demand models of the past four decades. Cam ...

Channing Tatum Channing Matthew Tatum (born April 26, 1980) is an American actor. Tatum made his film debut in the drama ''Coach Carter'' (2005), and had his breakthrough role in the 2006 dance film '' Step Up''. He gained wider attention for his leading rol ...

, and many notable DJs.

History

In 1999 Sean Combs launched a signature collection of sportswear under his given name, Sean John. Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $525 million annually. Sean John has often appeared at the award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years, from 2000 to 2005, Sean John was nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award. In February 2001, Sean John produced the first nationally televised runway show during

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general pub ...

when it simultaneously aired live on E! Television and the

Style Network Esquire Network was an American pay television network that was a 50/50 joint venture between NBCUniversal and the Hearst Corporation. The network carried programs aimed at a metrosexual audience centering on travel, cooking, sports and fas ...

. During fashion week in February 2002, the

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

ran a front page story on Sean John. In 2004, Sean John invested in the high-end label

Zac Posen Zachary E. Posen (; born October 24, 1980) is an American fashion designer. Early life Posen was born and raised in a Jewish family in New York City, residing in the SoHo neighborhood of lower Manhattan. He is the son of Susan (née Orzack), ...

. In October 2008, the company purchased streetwear lifestyle brand

Enyce Sean Diddy Combs Enyce ( YC is an American hip hop fashion label owned by Sean Diddy Combs. The label was established in New York City in March 1996 by Evan Davis, Lando Felix and Tony Shellman. The co-founders had originally met while working ...

from

Liz Claiborne Anne Elisabeth Jane Claiborne (March 31, 1929 – June 26, 2007) was an American fashion designer and businesswoman. Her success was built upon stylish yet affordable apparel for career women featuring colorfully tailored separates that co ...

for $20 million. Combs' FIFI Award-winning

fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently v ...

, Unforgivable, was joined by Sean John fragrance I AM KING in November 2008. On November 24, 2008, he unveiled a new

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...

billboard for the ''I Am King'' line to replace his iconic Sean John ad. In May 2010, Sean John made a distribution agreement with

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

department store in which Macy's and Macys.com would be the sole distributor of Sean John sportswear at the retail and online level. As part of this agreement, Sean John and Macy's expanded the Sean John brand's distribution to many more Macy's stores and entered into exclusive marketing partnerships with the NBA. In recent years, Sean John has expanded to a full lifestyle brand with the inclusion of multiple product categories including sportswear, tailored suiting, dress shirts, ties, hosiery, eyewear, childrenswear, fragrances, time pieces, outerwear, underwear, loungewear, cold weather accessories, headwear, and footwear. After having previously sold a 90% stake in Sean John to Global Brands Group in 2016, in December 2021, Sean Combs purchased Sean John back from Global Brands Group for $7.5 million, following the company's bankruptcy.

References

External links

Official website
{{coord missing, New York (state) Clothing companies of the United States Clothing companies established in 1998 Sean John Shops in New York City Hip hop fashion Eyewear brands of the United States