Scootering (British Magazine)
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''Scootering'' is a British magazine published by the Morton's Media Group, and covers classic scooters, primarily
Vespa Vespa () is an Italian luxury brand of scooter (motorcycle), scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of ...
and
Lambretta Lambretta () is the brand name of mainly motor scooters, initially manufactured in Milan, Italy, by Innocenti. The name is derived from the word Lambrate, the suburb of Milan named after the river Lambro which flows through the area, and whe ...
, the people who ride them, and products of interest to scooterists.


History and profile

The first issue of ''Scootering'' was published by Myatt McFarlene in May 1985 with Mike Roberts as the editor. After Mike's death in 1987 Gareth Brown became editor. In 1989 Myatt McFarelne purchased ''Scooter Scene'' magazine from Stuart Lanning and made Lanning the editor of the combined magazines. Lanning eventually bought the title from Myatt Mcfarelene and continued to publish it himself as 'Scootering Publications' until 2002. Lanning sold the title to Mortons Media Group in January 2003 and former features writer Andy Gillard became editor. In January 2016 Gillard resigned after 18 years at Scootering magazine, 13 of those years as editor – the longest serving in the magazine's history. Dan Clare, owner of Scooterotica was subsequently employed as an editor. In October 2021 Dan Clare left the magazine to join The Dalesman magazine. The current editor is ‘Stan’ Bates, an enthusiastic scooterist who had been writing for the publication as a freelancer since 2016.


Circulation

''Scootering'' is published in the UK and is sold worldwide with specific distribution in countries such as
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
,
USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
. The magazine has a self-promoted circulation rate-base of 79,954 but 'Scootering' does not belong to ABC (Audit Bureau of Circulation), the industry body for media measurement. ''Scootering'' also provides an electronic archive of back-issues through Zinio.


References


External links


Official website
1985 establishments in the United Kingdom Monthly magazines published in the United Kingdom Motorcycle magazines published in the United Kingdom Magazines established in 1985 Mass media in Lincolnshire {{transport-mag-stub