Savanta ComRes is a market research consultancy based in London, England. Established in 2003 as Communicate Research Ltd, ComRes was a founding member of the

British Polling Council The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The BPC was established in 2004, twelve years after the perceived failure ...

in 2004, and is one of the UK's best known polling companies. The company is prominent in the British media through its regular voting intention polls for ITV News, the '' Daily Mail'', and for its surveys of legislators in Westminster and

Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...

. Other media outlets such as The Independent, the

BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...

, and Sky News also commission Savanta ComRes research. It has offices in Westminster,

and Shanghai, and works with clients across business, government, and the voluntary sector. The company rebranded as Savanta ComRes in 2019 when it was sold to Savanta for an undisclosed amount.

History

Founded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards. In recent years, the business has expanded to develop expertise in a wider range of sectors, including financial services, education,

healthcare Health care or healthcare is the improvement of health via the prevention, diagnosis, treatment, amelioration or cure of disease, illness, injury, and other physical and mental impairments in people. Health care is delivered by health prof ...

transport Transport (in British English), or transportation (in American English), is the intentional movement of humans, animals, and goods from one location to another. Modes of transport include air, land ( rail and road), water, cable, pipelin ...

, and the

voluntary sector The voluntary sector, independent sector, or civic sector is the realm of social activity undertaken by organizations that are non-governmental nonprofit organizations. This sector is also called the third sector, community sector, and nonprofit ...

. It won the Market Research Society's Public Policy & Social Research Award in 2014, for its research on behalf of the Grantham Research Institute on Climate Change and the Environment.

Methodology

Savanta ComRes uses a range of methodologies to conduct quantitative and qualitative research. These include telephone, face-to-face, and online surveys, focus groups,

consultation Consultation may refer to: * Public consultation, a process by which the public's input on matters affecting them is sought * Consultation (Texas), the 1835 Texas meeting of colonists on a proposed rebellion against the Republic of Mexico * Consul ...

s, and social media monitoring. As a registered market research agency, Savanta ComRes is exempt from the UK's

Telephone Preference Service The Telephone Preference Service (TPS) is a UK register of domestic telephone numbers whose users have indicated that they do not wish to receive sales and marketing telephone calls. Registration is free of charge. The service is paid for by the dir ...

, and can therefore conduct

computer-assisted telephone interviewing Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the c ...

(CATI) across the country. It continues to conduct its national voting intention surveys via this methodology. The company also provides data analytics such as market segmentation, regression analysis,

MaxDiff The MaxDiff is a long-established mathematical theory with very specific assumptions about how people make choices: it assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflects the max ...

, and

conjoint analysis Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint an ...

Poll archive

The company makes freely available its political voting intention polls on its website along with results from regular surveys.

References

{{DEFAULTSORT:Comres Market research companies of the United Kingdom Companies based in the City of Westminster Polling organisations in the United Kingdom