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Sarah Fisher Hartman Racing was an auto racing team founded in January 2008 which competed in the
Verizon IndyCar Series The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices of ...
. The team was jointly owned by former driver
Sarah Fisher Sarah Marie Fisher (born October 4, 1980) is an American retired professional race car driver who competed in the IndyCar Series, Indy Racing League (IRL, now IndyCar Series) and the Indianapolis 500 intermittently from 1999 to 2010. She also ...
, Fisher's husband Andrew O'Gara, and businessman Willis "Wink" E. Hartman.


History


2008 season

SFR was founded in late 1999 as a platform to handle Sarah Fisher's endorsements and business ventures. Fisher announced on February 27, 2008, that she would begin fielding her own race team in the IndyCar Series in 2008. Fisher, along with her husband Andy O'Gara, his father, John O'Gara and Fisher's then-agent/manager Klint Briney all left
Dreyer & Reinbold Racing Dreyer & Reinbold Racing is an automotive racing organization that competes in the IndyCar Series and Nitro Rallycross. The team is owned by Indianapolis BMW, Infiniti, Volkswagen, Mini, and Subaru dealer Dennis Reinbold. Off the track, Dreyer & ...
to start SFR. The team announced a partial schedule for the
2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
IndyCar Series The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices of ...
season that will include the
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indi ...
. The team's primary sponsor for the Indianapolis 500 was set to be Gravity Entertainment who claimed to represent and have rights to RESQ energy drink, set for a new product launch in May, but when May arrived Gravity Entertainment (who in fact, did not have the rights to represent RESQ as it turned out) failed to deliver any money and put the team's plans of competing at the Indy 500 along with Kentucky and Chicago in jeopardy. The
Indianapolis Motor Speedway The Indianapolis Motor Speedway is an automobile racing circuit located in Speedway, Indiana, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Verizon 200, and and formerly the home of the United State ...
opened for practice on Tuesday, May 6, 2008, for the 2008 Indy 500 and Fisher's team continued to move forward without primary sponsorship. The team became front and center when then-presidential hopeful Senator
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
paid the team a visit on Indiana's primary election day creating a media frenzy. As the month went on, SFR continued to pick up associate sponsors, which included Hartman Oil, ProLiance Energy,
AAA AAA, Triple A, or Triple-A is a three-letter initialism or abbreviation which may refer to: Airports * Anaa Airport in French Polynesia (IATA airport code AAA) * Logan County Airport (Illinois) (FAA airport code AAA) Arts, entertainment, and me ...
,
Direct Supply Direct Supply is an employee-owned company that specializes in providing equipment, eCommerce, and services to healthcare organizations and the senior living industry. Founded in 1985 and headquartered in Milwaukee, Wisconsin, the company offers ...
, Indianapolis college, IUPUI, as well donations from fans at $51,000 dollars. Fisher solidly placed the car in the field in 22nd position and picked up Text4Cars.com as the primary sponsor on the Friday before the Indy race. The race started on a bad note for the team when the car stalled at the green flag but the team was able to get it going again. Fisher spun on the first caution but made no contact on Lap 12 in Turn 4. She was not as lucky on Lap 106 when a crash by
Tony Kanaan Antoine Rizkallah "Tony" Kanaan Filho (born 31 December 1974), nicknamed TK, is a Brazilian racing driver. He currently competes full-time in the Brazilian Stock Car Pro Series, driving the No. 6 Toyota Corolla E210 for Full Time Bassani a ...
collected her car landing her in a 30th place, after running as high as third in the race. After the race, Fisher told
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
's
Jamie Little Jamie Little (born April 9, 1978) is an American pit reporter for NASCAR coverage on Fox. Little is a former pit reporter for ESPN/ABC coverage of the Indy Racing League, although she returned to her pit reporting duty for the 2007 and 2008 I ...
she was unsure if the team would be able to make it to Kentucky and Chicago because of the crash. The team announced on July 16, 2008, that
Dollar General Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of April 11, 2022, Dollar General operates 18,216 stores in the continental United States. The company began in 1939 as a family-own ...
has become the primary sponsor for the
Kentucky Speedway Kentucky Speedway is a tri-oval speedway in Sparta, Kentucky, which has hosted ARCA, NASCAR and Indy Racing League racing annually since it opened in 2000. The track is currently owned and operated by Speedway Motorsports, Inc. Before 2008 J ...
and
Chicagoland Speedway Chicagoland Speedway is a tri-oval speedway in Joliet, Illinois, southwest of Chicago. The speedway opened in 2001 and actively hosted NASCAR racing including the NASCAR Cup Series until 2019. Until 2010, the speedway has also hosted the IndyC ...
races. Fisher tested at Kentucky Speedway on July 31 and August 1 in preparation for the upcoming
Meijer Indy 300 The Kentucky Indy 300 was an IndyCar Series race held at Kentucky Speedway in Sparta, Kentucky. The IRL IndyCar Series debuted the race in 2000. In the 2002 race, Sarah Fisher won the pole position, the first such by a female driver in major o ...
. Fisher qualified 16th for the race, ran as high as 10th, before a right rear suspension failure on the final lap hampered her finish. The failed part sent Fisher coasting to the finish line to finish 15th. Fisher crashed out of the Chicagoland Speedway race on lap 116 and was credited with 24th.


2009 season

The team returned in 2009 with Sarah Fisher as driver for six (6) races and
Dollar General Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of April 11, 2022, Dollar General operates 18,216 stores in the continental United States. The company began in 1939 as a family-own ...
as a sponsor. It was announced on January 13, 2009, in ''USA Today'' that the team would run four events and later added two additional races April 26, 2009. The team qualified 21st for the 2009 Indianapolis 500 and finished 17th. The team was showcased on three national programs during May, which included ''
The Daily Show ''The Daily Show'' is an American late-night talk and satirical news television program. It airs each Monday through Thursday on Comedy Central with release shortly after on Paramount+. ''The Daily Show'' draws its comedy and satire form from ...
'' with Jon Stewart, CBS's ''
The Price Is Right ''The Price Is Right'' is a television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman; currently it is produced and owned by Fremantle. The franchise centers on television game shows, but also inc ...
'' and
FUSE TV Fuse is an American pay television channel launched in 1994 which was originally dedicated to music. After merging with the Hispanic and Latino Americans, Latino-oriented NuvoTV in 2015, Fuse shifted its focus to general entertainment and lifestyl ...
's ''No. 1 Countdown''. It was announced at the end of 2009 that the team would be expanded to two cars for the 2010 season. Fisher would drive the #67 in seven races with Dollar General (all the ovals with the exception of Japan), and newly hired Jay Howard would drive the #66 Service Central machine in Kansas, Indy, Texas, Mid-Ohio, and Chicagoland. SFR put Howard quickly to work to build his brand name joining forces with
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
for a national promotion where Howard served as a driver coach for a music-obsessed teen named Lauren for four weeks during MTV's primetime show ''
Real World/Road Rules Challenge ''The Challenge'' (originally known as ''Road Rules: All Stars'', followed by ''Real World/Road Rules Challenge'') is a reality competition show on MTV that is spun off from two of the network's reality shows, '' The Real World'' and ''Road ...
'' beginning October 28 and ending November 18 with the fifth installment airing during the
mtvU MTVU (formerly stylized as MtvU and mtvU) is an American digital cable TV channel owned by the MTV Entertainment Group, a unit of the Paramount Media Networks division of Paramount Global. The channel was first known as VH1 Uno from 2000 to ...
Woodie Awards CheddarU is an American closed-circuit network available on 600 U.S. college campuses owned by Cheddar, as part of internally originated cable systems that are a part of on-campus housing or college closed-circuit television systems. In 201 ...
in 2009.


2010 season

The 2010 season began with Fisher's longtime agent/manager Klint Briney resigning his position with her team, leaving to start the talent agency, BRANDed. Fisher was slated to open the season at St. Pete but
Graham Rahal Graham Robert Rahal (born January 4, 1989) is an American race car driver and small business owner. He currently participates in the IndyCar Series with Rahal Letterman Lanigan Racing, a team partially owned by his father Bobby Rahal, the winner ...
replaced Fisher for two road course events in 2010 (St. Pete and Barber Motorsports Park) and the team later added Long Beach to Rahal's schedule. The team continued to struggle in 2010 with just one top-10 finish (ninth at St. Pete with Rahal) and the balance of the team's results were 15th place or worse. The team pulled Howard's 2010 Indy 500 qualifying time on Bump Day on a gamble to duplicate his already qualified time, leaving the No. 66 Service Central machine without a spot in the 94th running of the Indianapolis 500. At
ChicagoLand Speedway Chicagoland Speedway is a tri-oval speedway in Joliet, Illinois, southwest of Chicago. The speedway opened in 2001 and actively hosted NASCAR racing including the NASCAR Cup Series until 2019. Until 2010, the speedway has also hosted the IndyC ...
, Fisher led her first laps since 2002 under a pit strategy, but later went two-laps down to finish 15th, while her teammate Howard's car continued to have issues and which would fulfill Howard's contract with the team. In an effort to salvage the team's relationship with Howard's sponsor, SFR agreed to fulfill Service Central's five-race (Howard drove in just four events after the team pulled his qualifying time for the Indy 500) agreement and added the Kentucky Indy 300 race to the No. 66 car schedule but chose to have Rahal drive the car. The change didn't seem to pay off as Rahal qualified just 25th of 27th cars for the twilight race, finishing 20th (5 laps down) and the last car running and urged media outlets including
SpeedTV Speed was an American List of sports television channels, sports-oriented cable television, cable and satellite television, satellite television network that was owned by the Fox Sports, Fox Sports Media Group division of 21st Century Fox. The n ...
and the
Indianapolis Star Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
to note the No. 66 car has been slow regardless of the driver.


2011 season

Fisher announced her retirement on Monday, November 29, 2010, after 25 years of racing while also announcing that Ed Carpenter would be the team's new driver beginning in 2011. The team would celebrate its first win at the 2011 Kentucky Indy 300 on October 2, 2011, Carpenter beating defending series champion
Dario Franchitti George Dario Marino Franchitti, MBE (born 19 May 1973) is a British former racing driver and current motorsport commentator from Scotland. He is a four time IndyCar Series champion ( 2007, 2009, 2010, 2011), a three-time winner of the Indiana ...
to the line by .0098 seconds. At the end of the season,
Dollar General Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of April 11, 2022, Dollar General operates 18,216 stores in the continental United States. The company began in 1939 as a family-own ...
ended their sponsorship of SFR, and Ed Carpenter left to start his own racing team.


2013 season

Century 21 Real Estate announced at their annual convention that they are the team's official IndyCar sponsor for the Indianapolis 500. The car's number will be changed to #21 for the race.
Lucas Luhr Lucas Luhr (born 22 July 1979) is a German BMW factory racing driver, currently competing for BMW and Rahal Letterman Lanigan Racing in the GTLM category of the Tudor United SportsCar Championship. Early career Born in Mülheim-Kärlich, Luhr ...
partnered Newgarden at Sonoma.


2015 season

For the 2015 season, the team merged with Ed Carpenter Racing, becoming CFH Racing.


Racing results


Complete IndyCar Series results

(
key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...
) (Results in bold indicate pole position; results in ''italics'' indicate fastest lap) # Non-points-paying exhibition race. # The Las Vegas Indy 300 was abandoned after
Dan Wheldon Daniel Clive Wheldon (22 June 1978 – 16 October 2011) was a British motor racing driver who won the 2005 IndyCar Series season, 2005 IndyCar Series Drivers' Championship for Andretti Autosport, Andretti Green Racing (AGR). He won the Indiana ...
died from injuries sustained in a 15-car crash on lap 11.


IndyCar win

* Note: this does not include two wins achieved in
2015 File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the Apri ...
as CFH Racing


References


External links


Official Site
{{IndyCar Series teams American auto racing teams IndyCar Series teams Auto racing teams established in 2008 2008 establishments in the United States