Santana Row (abbreviated as SR or The Row) is a residential and commercial district of

West San Jose West San Jose is the western region of San Jose, California. The area of West San Jose is bounded on the north by the city of Santa Clara, on the east by San Tomas Expressway, on the south by Prospect Road, and on the west by De Anza Boulevard ...

in San Jose, California. Santana Row is intersected by

Stevens Creek Boulevard Stevens Creek Boulevard is a major thoroughfare in Santa Clara County, California, spanning from San Carlos Street, in San Jose's West San Carlos district in the East to Permanente, in the Santa Cruz Mountains west of Cupertino. It is a part o ...

, a major thoroughfare, and close to local landmarks like

Westfield Valley Fair Westfield Valley Fair, commonly known as Valley Fair, is a prominent shopping mall in San Jose, California. Valley Fair is the largest mall, by area, in Northern California and has higher sales revenue than all other malls in California, includin ...

and the Winchester Mystery House.

History

Santana Row derives its name from Frank M. Santana, who served on San Jose's planning commission in the 1950s, who is also the namesake for the area's Frank M. Santana Park. The site was previously a Town and Country Village shopping center. On August 19, 2002, during construction, the largest building at Santana Row (Building 7, "Santana Heights") caught fire. The main fire spread to five alarms, while the secondary fires required six alarms. It was the largest structure fire in San Jose's history, with damage estimated at $129 million. The 42-acre "village within a city" was developed as a luxury, mixed residential and shopping district between 2001-2002, for a cost of $450 million and was at the time regarded as "the most ambitious project of its kind in the United States". In 2010, it was called "an arguably successful mixed-use development". Santana Row continued to expand in 2016. A population of 24,196 live within a one-mile radius of Santana Row.

Lifestyle

Shopping

Santana Row offers a mix of brand name shops, local boutiques, restaurants, 36 establishments serving food, nine spas and salons, a theater, and a hotel. Several large-scale anchor retailers line the property's frontage on

, including

Crate & Barrel Euromarket Designs Inc., doing business as Crate & Barrel (stylized as Crate&Barrel), is an international furniture and home décor retail store headquartered in Northbrook, Illinois. They employ 8200 employees across over 100 stores in the Uni ...

, The Container Store, and

Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebr ...

. Major tenants within the center include H&M, Tesla, Nike,

lululemon lululemon athletica inc. (; styled in all lowercase) is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and othe ...

, and

Madewell J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dre ...

Awards

The collaborative design effort earned Santana Row two major awards, the CELSOC Engineering Excellence Award in 2004, and ''Builder Magazine''s Project of the Year in 2003. The design team, including SB Architects, BAR Architects, Steinberg Architects and landscape architects The SWA Group and April Philips Design Works, worked on behalf of the project developers,

Federal Realty Investment Trust Federal Realty Investment Trust is a real estate investment trust that invests in shopping centers in the Northeastern United States, the Mid-Atlantic states, California, and South Florida. Investments As of December 31, 2021, the company owned ...

Economy

Santana Row is home to a small tech hub of companies, including

Splunk Splunk Inc. is an American software company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a Web-style interface. Its software helps capture, index and correlat ...

NetApp NetApp, Inc. is an American hybrid cloud data services and data management company headquartered in San Jose, California. It has ranked in the Fortune 500 from 2012–2021. Founded in 1992 with an IPO in 1995, NetApp offers cloud data services ...

BlueJeans BlueJeans by Verizon is a company that provides an interoperable cloud-based video conferencing service. It is headquartered in the Santana Row district of San Jose, California. Prior to being acquired by Verizon, the company was known as "Bl ...

, Experian,

, and

AvalonBay Communities AvalonBay Communities, Inc. is a publicly traded real estate investment trust that invests in apartments. As of January 31, 2021, the company owned 79,856 apartment units in New England, the New York City metropolitan area, the Washington, D.C. ...

, among others.Santana Row - Offices
/ref>

Parks

Valencia Park Valencia Park is an urban community in the southeastern section of the city of San Diego. It is bordered by Emerald Hills and Market Street on the north, Lincoln Park and Euclid Avenue on the west, Encanto on the east, and Alta Vista and National ...

*Santana Row Park *Frank M. Santana Park

References

External links

Official WebsiteWalking Tour
{{Coord, 37, 19, 13, N, 121, 56, 52, W, display=title Buildings and structures in San Jose, California Shopping malls in the San Francisco Bay Area Shopping malls in Santa Clara County, California Mixed-use developments in California Shopping malls established in 2003