''Sales Promotion'' magazine is a monthly UK business-to-business magazine for people working in marketing. It was launched in 1989 by Brainstorm Publishing, based in Hertford. It was then purchased in 1991 by Marketlink Publishing, based in

Bishops Stortford Bishop's Stortford is a historic market town in Hertfordshire, England, just west of the M11 motorway on the county boundary with Essex, north-east of central London, and by rail from Liverpool Street station. Stortford had an estimated popu ...

Hertfordshire Hertfordshire ( or ; often abbreviated Herts) is one of the home counties in southern England. It borders Bedfordshire and Cambridgeshire to the north, Essex to the east, Greater London to the south, and Buckinghamshire to the west. For gover ...

, and latterly

Saffron Walden Saffron Walden is a market town in the Uttlesford district of Essex, England, north of Bishop's Stortford, south of Cambridge and north of London. It retains a rural appearance and some buildings of the medieval period. The population was 15, ...

Essex Essex () is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south, and Gr ...

. It remained part of the company’s portfolio after it was acquired by Eastern Counties Newspaper Group (ECNG) in 1999 for £5 million. When ECNG became

Archant Archant Limited is a newspaper and magazine publishing company headquartered in Norwich, England. The group publishes four daily newspapers, around 50 weekly newspapers, and 80 consumer and contract magazines. Archant employs around 1,250 empl ...

in 2002, the division publishing Sales Promotion changed its name from Market Link to Archant Specialist. Archant sold ''Sales Promotion'' magazine to

Cambridgeshire Cambridgeshire (abbreviated Cambs.) is a county in the East of England, bordering Lincolnshire to the north, Norfolk to the north-east, Suffolk to the east, Essex and Hertfordshire to the south, and Bedfordshire and Northamptonshire to th ...

-based Greenhill Publishing in 2005. The title was then bought by a newly formed company, Sales Promotion Publishing, in 2007. It is published in partnership with UK trade association, the

Institute of Sales Promotion The Institute of Promotional Marketing is a marketing organization in the United Kingdom. Originally set up in 1933 as the British Sales Promotion Association, it was known by various names until it was awarded Institute status in 1979 as the Ins ...

. The magazine is currently published 11 times a year, distributed to a controlled circulation of 8,000 senior people working in marketing and sales, including marketing agencies. It covers marketing through all media channels including digital, direct mail and experiential marketing as well as staff and channel-partner motivation.About Us
/ref> Editors of the magazine have included Paul Rowney (founder) Kathryn Dale, Clare Irvin, Janine Hill, Mandy Thatcher, Lisa Burn, Kathryn Roberts, Jerry Glenwright and Gill Crawley, Matt Sullivan, Mark Ludmon and Martin Croft. They have regularly worked with guest editors drawn from the marketing community.

References

External links

''www.salespromo.co.uk''
1989 establishments in the United Kingdom Business magazines published in the United Kingdom Magazines established in 1989 Marketing journals Mass media in Cambridgeshire Mass media in Essex Mass media in Hertfordshire Monthly magazines published in the United Kingdom Professional and trade magazines {{italic title