SM Town Meta-Passport (; stylized as SMTOWN META-PASSPORT) is a Korean mobile application created by South Korean company

SM Brand Marketing SM Brand Marketing (; SMBM) is a South Korean intellectual property, licensing, management, marketing consultation, planning, and management consulting company under SM Entertainment. The company was established on August 19, 2008, and has operat ...

, a subsidiary of

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

. The application is the second service offered by the

metaverse In science fiction, the "metaverse" is a hypothetical iteration of the Internet as a single, universal, and immersive virtual world that is facilitated by the use of virtual reality (VR) and augmented reality (AR) headsets. In colloquial usage, ...

brand, Kwangya, and provides a digital passport that grants citizenship for Music Nation SM Town. It also presents membership services, digital stamps that could be obtained during various events, and Ace membership information that would be provided on a visa.

Development

On January 1, 2022, SM Town Live 2022: SMCU Express at Kwangya was broadcast online through various platforms, including

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

and

Beyond Live Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series first established in April 2020 by South Korean entertainment company SM Entertainment in partnership with Naver. It is the first paid ...

. On the same day as the performances,

announced the release of Music Nation SM Town Meta-Passport. It is a digital passport that grants citizenship of the virtual country Music Nation SM Town. SM then launched its new concept membership service and had its application opening available at SM Town &Store. It serves as the 2022 version of the Music Nation SM Town Passport issued in 2012. On August 20,

, a subsidiary of SM, launched Music Nation SM Town Meta-Passport and served as the second service of the

brand, Kwangya, after launching its first service of fan community application, Kwangya Club. In August 2012, the inception of Music Nation SM Town was announced, which became one with SM's music and performance. The Music Nation SM Town Passport was distributed to fans and first citizens in 30 countries around the world, had been converted and was newly introduced as the Meta-Passport. The mobile application was then officially launched and was available for download at

App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...

and

Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ...

. The service was established starting with SM Town Live 2022: SMCU Express at Human City Suwon held at

Suwon World Cup Stadium The Suwon World Cup Stadium (수원월드컵경기장) is a football stadium located in Suwon, South Korea. It has been home of the K League 1 team Suwon Samsung Bluewings since 2001. The capacity of the stadium is 44,031. Notable football events ...

Features

The Meta-Passport incorporates the metaverse origin story of SM Culture Universe (SMCU), the core value and vision of future entertainment, and provides digital passport and membership services. It would also connect the "real world" and the "digital world" and introduce a new layout in which all information is recorded transparently. In addition, it can be received by anyone who is an SM Town member and has downloaded the Meta-Passport mobile application. Digital stamps can be obtained when visiting SM Entertainment's online and offline events, such as performances and fan meetings, along with Ace membership information that would be provided on a visa. The winners of the Meta-Passport advance event held in January at SM Town &Store, SM's official online store, acquired additional benefits of a "special" version of the passport.

Notes

References

External links

* {{SM Entertainment SM Entertainment Internet properties established in 2022 2022 software Mobile software Android (operating system) software IOS software