SIMÁN is a

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...

from El Salvador, has 100 years of operation and currently has regionalized along

Central America Central America ( es, América Central or ) is a subregion of the Americas. Its boundaries are defined as bordering the United States to the north, Colombia to the south, the Caribbean Sea to the east, and the Pacific Ocean to the west. ...

History

SIMÁN was founded on December 8, 1921, by Don J. J. Simán, of Palestinian origin, when he decided to open a small shop in the commercial area of the San Salvador downtown. Its first name was "JOSE J. SIMÁN ", then when the children integrated into the business, its name changed to" JOSE J. SIMÁN e HIJOS. "Later it was incorporated as a limited company under the name: "ALMACENES SIMÁN S.A." For the 1960s, the store moved to larger premises in the Salvadoran capital downtown, later becoming a limited company with variable capital so that now the name is "ALMACENES SIMÁN S.A. de C.V. "(ALSISA) Its construction began in 1967 and then became in 1970 in the first department store in El Salvador and the largest in

. The store transfer its operations to the new branch in the "Plaza Mundo" shopping mall in September 2010 and it is currently headquartered in the Lifestyle Center La Gran Via. In 1974 is built on the downtown branch, now closed, an ample parking and is an expansion of the original store located in the center of the capital. In 1983, Almacenes SIMÁN decided to expand its operations by acquiring a building located in the largest shopping center of El Salvador, for then and now Metrocentro. In 1986, due to the earthquake that shook the city of San Salvador, the Central Branch is damaged, so it was decided to open a small branch in La Casona located in Colonia Escalon in San Salvador. There is currently operating the

Centro Comercial Galerias The Centro Comercial Galerias is a shopping center in San Salvador, El Salvador. Among the mall's attractions is a mansion known as La Casona dating from the late 1950s and kept in perfect condition , which was home to a family of Palestinian ori ...

. In 1990 is opened the third branch of Departments in the second largest city of El Salvador, Santa Ana with a total sales area of over 1,500 square meters, and then is moved to the Metrocentro Santa Ana shopping mall in the year 1998. In 1993, Almacenes SIMÁN extended to the neighboring country Guatemala in a branch in Los Próceres Shopping Center located in Zona 10 of

Guatemala City Guatemala City ( es, Ciudad de Guatemala), known locally as Guatemala or Guate, is the capital and largest city of Guatemala, and the most populous urban area in Central America. The city is located in the south-central part of the country, ne ...

. In 1994, Almacenes SIMÁN opens a fourth branch in San Miguel, the third largest city of El Salvador. On December 7, 1994, officially inaugurated the branch Galerias, located in the

shopping center, where La Casona is located. (corporate offices were located in this shopping center). In 2002 Almacenes SIMÁN acquired the Galerias Santo Domingo Shopping Center in the capital of

Nicaragua Nicaragua (; ), officially the Republic of Nicaragua (), is the largest country in Central America, bordered by Honduras to the north, the Caribbean to the east, Costa Rica to the south, and the Pacific Ocean to the west. Managua is the countr ...

, beginning operations in a third Central American country. In 2003, SIMÁN opened its second store in the Republic of Guatemala, in the trendy Miraflores mall. In 2004 SIMÁN opened a new store in the Lifestyle Center La Gran Via in Antiguo Cuscatlan in El Salvador. On November 6, 2008 opened its third store in Guatemala City, located in Zona 10 in the Oakland Mall. In the same month, is opened a branch in the Metrocentro Managua Shopping mall in

. Later expands in 2009 by opening operations in Costa Rica in the newest Mall of Grupo Roble, Multiplaza in the city of Escazu in the capital San Jose. In 2010, they opened another branch in

Soyapango Soyapango is a municipality in the San Salvador department of El Salvador. Soyapango is a commercial center. The municipality is the third most populated area in the country, with 290,412 inhabitants. Soyapango is a satellite city of San Salvador ...

, located in stage IV of Plaza Mundo shopping mall to replace the branch closed in the downtown of the capital. In 2015 opened the fourth store in

, located in Carretera a El Salvador in the Pradera Concepcion Mall.

Campaign "Es Tiempo De Vivir" (Is Time to live) new image 2010

In order to update the image of SIMÁN, the singer

David Bisbal David Bisbal Ferre (born 5 June 1979) is a Spanish singer, songwriter, and actor. He gained his initial fame as a runner-up on the interactive reality television show ''Operación Triunfo''. He has since released five studio albums, all of whi ...

was hired in 2010, touring

and launching the new image of the company with the campaign "Tribute to women" and "It is Time to live." The campaign was successful as the first to win a prize billboard in Central America, for the best marketing campaign using an artist

.La Prensa Grafic
laprensagrafica.com/fama/espectaculos/187196-siman-gano-el-premio-billboard.htmll
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"Tribute to women" (Base of the campaign)

Branches

* : # Lifestyle Center La Gran Via #

# Metrocentro San Salvador # Metrocentro Santa Ana # Metrocentro San Miguel # Plaza Mundo * : # Centro Comercial Próceres # Centro Comercial Miraflores # Centro Comercial Oakland # Centro comercial Pradera Concepcion * : # Galerías Santo Domingo # Metrocentro Managua * : # Multiplaza Escazú # Multiplaza del Este

Alliance Inditex

ALSISA is in charge of operating the franchise since 2002 of the Spanish group

Inditex Industria de Diseño Textil, S.A. (Inditex; , ; ) is a Spanish multinational clothing company headquartered in Arteixo, Galicia, in Spain. Inditex, the biggest fast fashion group in the world, operates over 7,200 stores in 93 markets worldwide. ...

with the clothing stores Zara,

Pull and Bear Pull&Bear () is a Spanish clothing and accessories retailer based in Narón (A Coruña), Galicia founded in 1991. It is part of Inditex, owner of Zara and Bershka brands. History The chain was established in 1991 due to the diversification o ...

, Bershka,

Massimo Dutti Massimo Dutti () is a Spanish fast fashion clothing retailer specializing in cashmere and wool products, established in 1985 and owned by Spanish multinational company Inditex. Overview Despite the Italian name, "Massimo Dutti" is not a fash ...

and

Stradivarius A Stradivarius is one of the violins, violas, cellos and other string instruments built by members of the Italian family Stradivari, particularly Antonio Stradivari (Latin: Antonius Stradivarius), during the 17th and 18th centuries. They are c ...

. It began operations with the opening of the first store Zara in

located in El Salvador, now has 18 stores which are located in:

References

{{reflist

External links

www.siman.com
San Salvador Department stores of El Salvador Retail companies established in 1921 Companies of El Salvador Salvadoran brands