''Sõnumileht'' was an Estonian

tabloid Tabloid may refer to: * Tabloid journalism, a type of journalism * Tabloid (newspaper format), a newspaper with compact page size ** Chinese tabloid * Tabloid (paper size), a North American paper size * Sopwith Tabloid, a biplane aircraft * ''Ta ...

newspaper between 1995 and 2000. The newspaper was published in the Estonian language, and was one of the country's most popular tabloid-style productions. It was first published in 1995. At first it was a quality newspaper. In 1998 after the Norwegian media group

Schibsted Schibsted Media Group is an international media group. The company has its headquarters in Oslo, Norway, and is listed on the Oslo Stock Exchange. The CEO is Kristin Skogen Lund. In 2019, Schibsted spun off the majority of their online marketplac ...

bought a stake it moved to being a tabloid. In 1999, ''Sõnumileht'' had a daily circulation of around 30,000, making it Estonia's sixth largest circulation at the time. Sõnumileht was maintaining serious press imago until 1998 while being run by editor-in-chief Mark Luik. Under the pressure of new owners it turned the course to yellow media in October 1998 with successful launch campaign. Around the same time Mart Luik resigned, new editor-in-chief was 25 years old sports journalist Urmo Soonvald. It was in competition with Estonia's other tabloid newspaper '' Õhtuleht'' and this led in the summer of 1999 to a price war between the two newspapers. One result of this was that tabloid newspapers became very popular with Estonians and circulation of both newspapers increased. On 3 July 2000, the two rival newspapers merged to form '' SL Õhtuleht''.

External links

Eesti Meedia
(parent company website) 1995 establishments in Estonia 2000 disestablishments in Estonia Defunct newspapers published in Estonia Estonian-language newspapers Mass media in Tallinn Publications established in 1995 Publications disestablished in 2000 {{Estonia-newspaper-stub