The São Paulo Fashion Week is a clothing trade show held semi-annually in
São Paulo, Brazil
SAO or Sao may refer to:
Places
* Sao civilisation, in Middle Africa from 6th century BC to 16th century AD
* Sao, a town in Boussé Department, Burkina Faso
* Serb Autonomous Regions (''Srpska autonomna oblast'', SAO), during the breakup of Yu ...
. It is notable as "Latin America's pre-eminent fashion event"
[ and it is of the emerging fashion weeks, outside the ''Big Four'' of New York, ]London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
, and Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
, that have been established since the 1990s. It has been controversial in the past because of a "longstanding bias towards white models." In 2009 quotas were imposed that required that 10 percent of models to be "black or indigenous" as a way to foster equal opportunity
Equal opportunity is a state of fairness in which individuals are treated similarly, unhampered by artificial barriers, prejudices, or preferences, except when particular distinctions can be explicitly justified. For example, the intent of equal ...
. In its 2019, the show featured a male transgender model, Sam Porto, for the first time in its history.
In April 2019, male fashion model Tales Soares, artistically known as Tales Cotta, died after collapsing on the runway at the show. Soares was walking the runway when he suddenly stumbled and fell as he was about to exit. Soares received help after falling and was taken to a hospital where he later died.
References
External links
São Paulo Fashion Week (SPFW) official site
Fashion events in Brazil
Recurring events established in 1996
Tourist attractions in São Paulo
Fashion weeks
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