HOME

TheInfoList



OR:

"Switch" is a song recorded by Australian rapper
Iggy Azalea Amethyst Amelia Kelly (born 7 June 1990), known professionally as Iggy Azalea (), is an Australian rapper. At the age of 16, Azalea moved from Australia to the United States in order to pursue a career in music. Azalea earned public recognitio ...
featuring Brazilian singer
Anitta Anitta may refer to: * Anitta (king), Hittite king *Anitta (singer) Larissa de Macedo Machado (born March 30, 1993), known professionally as Anitta, is a Brazilian singer, songwriter and television host. She is regarded as one of biggest Brazi ...
. It was released on 19 May 2017, by
Def Jam Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...
. "Switch" was written by Azalea with
Anton Hård af Segerstad Anton Hård af Segerstad (earlier Anton Malmberg Hård af Segerstad) (born 28 December 1985) is a Swedish songwriter and producer, part of the production team "The Family" with Joy Deb and Linnea Deb. His catalogue includes multiple award-winning ...
,
Akil King Akil "Fresh" King, also known as "WorldwideFresh", is an American songwriter and producer from New York City. Mentored by producer Scott Storch, King is best known for co-writing " Black Parade", the majority of Brandy's '' B7'', as well as his ...
, Christopher Martin,
Georgia Ku Georgia Ku (born February 20, 1993) is an English singer and songwriter. She was a featured artist on the 2018 NOTD and Felix Jaehn hit single "So Close (NOTD and Felix Jaehn song), So Close". The song has appeared on numerous charts including a ...
, Kyle Owens and Maurice "Verse" Simmonds. It was produced by The Family and Eric Weaver. "Switch" is a pop song with a tropical vibe and
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
flavor. Switch is certified platinum in
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
.


Background and release

Azalea's sophomore studio album was originally entitled ''Digital Distortion'' and set to be released in 2016, with its lead-single "
Team A team is a group of individuals (human or non-human) working together to achieve their goal. As defined by Professor Leigh Thompson (academic), Leigh Thompson of the Kellogg School of Management, " team is a group of people who are interde ...
", being released in March 2016. However, the album was postponed several times in 2016, with Azalea initially addressing the delay due to her stint as a judge on the eighth season of ''
The X Factor Australia ''The X Factor'' is an Australian television reality music competition, based on the original UK series, to find new singing talent. The first season of the show premiered on Network Ten on 6 February 2005. Ten dropped ''The X Factor'' after ...
'', and later adding that she also delayed the album to include a collaboration with Russian-German DJ
Zedd Anton Zaslavski (russian: Антон Заславский; born 2 September 1989), known professionally as Zedd (), is a Russian-born German disc jockey, DJ, record producer, and songwriter. Zedd grew up and began his musical journey in Kaise ...
. Eventually, the album was postponed to 2017, since Azalea claimed she experienced both personal and creative changes. In March 2017, she released a second single titled "
Mo Bounce "Mo Bounce" is a song recorded by Australian rapper Iggy Azalea. It was released on 23 March 2017 and it debuted on Zane Lowe's Beats 1 radio show. It was produced by The Stereotypes and Far East Movement. The song was teased from the beginni ...
". Quickly afterwards, Azalea teased a snippet of a song in an
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
video with the caption: "IGGY X ANITTA" in early April, indicating that she was collaborating with Brazilian recording artist
Anitta Anitta may refer to: * Anitta (king), Hittite king *Anitta (singer) Larissa de Macedo Machado (born March 30, 1993), known professionally as Anitta, is a Brazilian singer, songwriter and television host. She is regarded as one of biggest Brazi ...
. Later in the same month, they were seen together in the studio to finish the track. Eventually, Azalea revealed that the track was called "Switch" by posting its cover art on 2 May 2017. In the cover art, she is "staring into the camera while wearing a one-piece maroon bathing suit," as described by ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' Gil Kaufman. It was released digitally on 19 May 2017 by
Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...
, and was sent to both
contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
and
rhythmic contemporary radio Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
on 23 May 2017.


Recording

"Switch" was recorded by Azalea in August 2016. However, she needed a female singer to sing its chorus and spent months trying to find a fitting voice, claiming she wanted to think outside the box. In a radio interview with Zach Sang, Azalea discussed the track, adding: "I couldn’t think of who should sing on this song with me because I just really wanted to bring another female energy. I didn’t really have any female collaborations yet on my album and I think people really enjoy me collaborating with other women and I wanted to make sure that I still did that." She continued talking, saying that a friend of hers suggested Anitta to sing the chorus. While watching Anitta videos on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
, she was impressed by her stage presence and dancing skills in music videos as "
Show das Poderosas "Show das Poderosas" ( en, Powerful Girls' Show, italic=yes) is a single by the Brazilian singer Anitta released on April 16, 2013. The song served as the third single from her self-titled debut album (2013). The song has sold 50,000 paid downloa ...
" and "
Bang Bang or bangs may refer to: Products * M1922 Bang rifle, a US semi-automatic rifle designed by Søren Hansen Bang * Bang, a model car brand * Bang (beverage), an energy drink Geography * Bang, Lorestan, a village in Iran * Bangs, Ohio, Uni ...
", and commented: " ..I hit her up and asked if she would be interested in doing the song and it just kind of worked out perfectly." Anitta's part on the track was only recorded in February 2017, where Azalea helped her with the song's cadence and spelling of some words. In another interview, she described Anitta as a "very unapologetic and strong but super feminine. We clicked straight away."


Composition and lyrics

"Switch" was written by Azalea,
Anton Hård af Segerstad Anton Hård af Segerstad (earlier Anton Malmberg Hård af Segerstad) (born 28 December 1985) is a Swedish songwriter and producer, part of the production team "The Family" with Joy Deb and Linnea Deb. His catalogue includes multiple award-winning ...
, Akil King, Christopher Martin,
Georgia Ku Georgia Ku (born February 20, 1993) is an English singer and songwriter. She was a featured artist on the 2018 NOTD and Felix Jaehn hit single "So Close (NOTD and Felix Jaehn song), So Close". The song has appeared on numerous charts including a ...
, Kyle Owens and Maurice "Verse" Simmonds. It was produced by The Family and Eric Weaver. "Switch" is a pop song, having a "tropical vibe and
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
flavor" as described by Azalea herself. Its instrumentation consists in bass, plucky strings, bongos, and hand claps. As claimed by Azalea, "I wanted to make a song that could be fun to dance to, but the lyrics when you really listen to them are very powerful." Lyrically, the song talks about "looking good and being fierce" and was also described by Azalea as about "a woman being in control of what I want to do and when I want to go and when I want to stop." Lindsey India of '' XLL'' added that its lyrics find Azalea "boosting her confidence no matter what the haters might have to say." During the chorus, the sexual lyrics "likens her moves to a traffic light that shifts from red to yellow to green," as they sing: "Red light, yellow light, green light, Switch!/This is about the time you recognize I’m that bitch." In its bridge, as noted by ''Entertainment Weekly'' Joey Nolfi, "Azalea seemingly references her separation from former fiancé Nick Young, rapping, 'He don’t love you, that ring ain’t big enough.'" She also raps about "boasting about going topless, along with having a top-tier booty that 'deserves an applause.'"


Critical reception

Mike Wass of ''
Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...
'' called it a "feel-good anthem," adding that "Switch" "has a massive chorus, bone-rattling beats and endlessly quotable lyrics. It’s proof that the 26-year-old has finally discovered a sound that plays to her strengths." Joey Nolfi of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' agreed, classifying it as "a summer-ready club banger" with an "easily danceable chorus." Lindsey India of '' XXL'' wrote that the song "could easily become a pop party anthem this summer," while Melody Chiu of ''
People A person (plural, : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of pr ...
'' named it "powerful". Joshua Espinoza of ''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
'' opined that the song "uses the same formula as Iggy’s breakout song '
Fancy Fancy may refer to: Places * Fancy, Saint Vincent and the Grenadines, a settlement * Fancy River, Saint Vincent and the Grenadines Music Albums * ''Fancy'' (Bobbie Gentry album), 1970 * ''Fancy'' (Idiot Flesh album), 1997 * ''Fancy'' (video ...
,' noting that it has "infectious beat," a "catchy hook" and "cocky lyrics."


Music video

A few days after the song's release, an unfinished version of its music video was leaked. After this, Azalea stated that an official version of the music video would not be released. In the music video, Azalea and her team of dancers remake an empty pool and use it as their matching red, yellow and green backdrop. Anitta also makes an appearance, pretending to watch ice sculptures of alligators before lounging in a pool with Azalea. The pair later wear matching cheetah print outfits while surrounded by the large cats.


Track listing

*Digital download (Explicit version) #"Switch" (featuring Anitta) – 3:09 *Digital download (Remixes EP) #"Switch" (featuring Anitta) (
Loud Luxury Loud Luxury are a Canadian music production and DJ duo consisting of Andrew Fedyk and Joe Depace and currently based in Los Angeles. In 2017, they released a remix of the Martin Garrix and Dua Lipa single "Scared to Be Lonely", which gained the ...
Remix) – 3:20 #"Switch" (featuring Anitta) (Aazar Remix) – 3:15 #"Switch" (featuring Anitta) (
Feenixpawl Feenixpawl is an Australian house music duo composed of Aden Forte and Josh Soon, formed in 2003. Their fifth single, " In My Mind", peaked at No. 29 on the ARIA Singles Chart, it also spent 11 weeks at No. 1 on the component ...
Remix) – 4:10 #"Switch" (featuring Anitta) (Vertue Remix) – 3:34 #"Switch" (featuring Anitta) (
Tom Swoon Dorian Tomasiak (born 6 June 1993), known professionally as Tom Swoon (and previously as Pixel Cheese), is a Polish former DJ and record producer. Tom Swoon used to host Lift Off Radio on Electro City on Dash Radio. He debuted in the ''DJ Mag ...
Remix) – 3:42


Charts


Weekly charts


Year-end charts


Release history


References


External links

* {{Anitta 2017 songs 2017 singles Def Jam Recordings singles Iggy Azalea songs Anitta (singer) songs Songs written by Anton Hård af Segerstad Songs written by DJ Premier Songs written by Iggy Azalea Songs written by Verse Simmonds Songs written by Georgia Ku