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Swisslion Group (full legal name: ''Swisslion Group
d.o.o. A private limited company is any type of business entity in "private" ownership used in many jurisdictions, in contrast to a publicly listed company, with some differences from country to country. Examples include the '' LLC'' in the United Sta ...
'') is a Serbian multinational
food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...
and
drinks A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...
manufacturer headquartered in
Novi Sad Novi Sad ( sr-Cyrl, Нови Сад, ; hu, Újvidék, ; german: Neusatz; see below for other names) is the second largest city in Serbia and the capital of the autonomous province of Vojvodina. It is located in the southern portion of the Pan ...
. Its products are produced in its factories located in
Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...
,
North Macedonia North Macedonia, ; sq, Maqedonia e Veriut, (Macedonia before February 2019), officially the Republic of North Macedonia,, is a country in Southeast Europe. It gained independence in 1991 as one of the successor states of Socialist Feder ...
,
Serbia Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...
and
Bosnia and Herzegovina Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...
. Swisslion Group core activities are the production of confectionery. This includes biscuits, chocolate bars, wafers, sweets, Turkish Delight,
Eurocrem Eurocrem (a shorthand for Eurocrem Takovo) is a brand of two-colored (brown and white) hazelnut- and cocoa-flavored sweet milk chocolate spread, produced by a Swisslion Group factory in Gornji Milanovac, Serbia, about south of Belgrade. It ...
, pasta, soup, cereals, ready-made meals, baby food, marmalades and jams, fruit juices, syrups, alcoholic drinks and ice creams. Swisslion Group also manufactures
private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
s for companies internationally. Swisslion Group well-known products include
Eurocrem Eurocrem (a shorthand for Eurocrem Takovo) is a brand of two-colored (brown and white) hazelnut- and cocoa-flavored sweet milk chocolate spread, produced by a Swisslion Group factory in Gornji Milanovac, Serbia, about south of Belgrade. It ...
, Juvitana (baby food), Eurodessert (chocolates) and Viljamovka (pear brandy).


History

Swisslion Group traces its origins from the
Takovo Takovo ( sr-cyr, Таково) is a village in the municipality of Gornji Milanovac, Serbia. According to the 2011 census, the village has a population of 458 people.Popis stanovništva, domaćinstava i Stanova 2002. Knjiga 1: Nacionalna ili etnič ...
, founded in 1962 in
Gornji Milanovac Gornji Milanovac ( sr-Cyrl, Гoрњи Милановац, ) is a town and municipality located in the Moravica District of central Serbia. The population of the town is 24,216, while the population of the municipality is 44,406. The town was foun ...
and Swisslion itself was founded in 1991. Takovo was state-owned during
SFR Yugoslavia The Socialist Federal Republic of Yugoslavia, commonly referred to as SFR Yugoslavia or simply as Yugoslavia, was a country in Central and Southeast Europe. It emerged in 1945, following World War II, and lasted until 1992, with the breakup of Yug ...
and one of the country's biggest industrial companies. Swisslion and Takovo merged in 2004 under the name of Swisslion Takovo, following Swisslion's acquisition of Takovo through a public tender. Since then, Swisslion Takovo's main factories in Serbia are located in
Vršac Vršac ( sr-cyr, Вршац, ; hu, Versec; ro, Vârșeț) is a List of cities in Serbia, city and the administrative centre of the South Banat District in the autonomous province of Vojvodina, Serbia. As of 2011, the city urban area had a pop ...
and
Gornji Milanovac Gornji Milanovac ( sr-Cyrl, Гoрњи Милановац, ) is a town and municipality located in the Moravica District of central Serbia. The population of the town is 24,216, while the population of the municipality is 44,406. The town was foun ...
. The factory in Vršac primarily produces confectionery. Facilities in
Gornji Milanovac Gornji Milanovac ( sr-Cyrl, Гoрњи Милановац, ) is a town and municipality located in the Moravica District of central Serbia. The population of the town is 24,216, while the population of the municipality is 44,406. The town was foun ...
spanning on over 30,000 square meters, produce ready-made meals,⁣ pasta, soups and fruit juices. ;2008–2012 In 2008, Swisslion Group acquired the Croatian ''Euro Food Markt'' company based in
Sisak Sisak (; hu, Sziszek ; also known by other alternative names) is a city in central Croatia, spanning the confluence of the Kupa, Sava and Odra rivers, southeast of the Croatian capital Zagreb, and is usually considered to be where the Posavin ...
, to reinforce its position in the Croatian market. The deal was reported to be worth €20 million. On January 18, 2010, it was reported that a new confectionery factory in Trebinje worth €18 million had been inaugurated. Late in 2010, local media reported that further investment in the factory was planned. In early 2011, Swisslion Takovo announced that it was investing 5 million euros in new production lines for confectionery products in its factory in
Trebinje Trebinje ( sr-Cyrl, Требиње, ) is a city and municipality located in the Republika Srpska entity of Bosnia and Herzegovina. It is the southernmost city in Bosnia and Herzegovina and is situated on the banks of Trebišnjica river in the re ...
. ;2012–2017 In
North Macedonia North Macedonia, ; sq, Maqedonia e Veriut, (Macedonia before February 2019), officially the Republic of North Macedonia,, is a country in Southeast Europe. It gained independence in 1991 as one of the successor states of Socialist Feder ...
, production sites are located in Resen and
Skopje Skopje ( , , ; mk, Скопје ; sq, Shkup) is the capital and largest city of North Macedonia. It is the country's political, cultural, economic, and academic centre. The territory of Skopje has been inhabited since at least 4000 BC; r ...
. In March 2012, Swisslion Takovo announced that it had opened a new production unit in the town of Resen. In 2012, local media reported that the production of "Jaffa cakes" would be moved from Swisslion's factory in
Sisak Sisak (; hu, Sziszek ; also known by other alternative names) is a city in central Croatia, spanning the confluence of the Kupa, Sava and Odra rivers, southeast of the Croatian capital Zagreb, and is usually considered to be where the Posavin ...
(
Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...
) to its factory in
Trebinje Trebinje ( sr-Cyrl, Требиње, ) is a city and municipality located in the Republika Srpska entity of Bosnia and Herzegovina. It is the southernmost city in Bosnia and Herzegovina and is situated on the banks of Trebišnjica river in the re ...
(
Bosnia and Herzegovina Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...
). Swisslion Takovo confirmed that it would be shifting the production of "Jaffa" cakes to Trebinje but that it would not be leaving Croatia as its factory in Sisak would continue production of other product. ;2017–present In February 2017, Swisslion Group bought wine company "Vršački vinogadi" for a sum of 4.6 million euros. In March 2017, Swisslion Group made a decision to donate "Swisslion industrija alata" company to the Government of Republika Srpska, due to accumulated tax debts. Since then, the ownership of the company remained unclear due to dispute between the company and the Government of Republika Srpska.


Former subsidiaries

This is a list of the Swisslion Group former official subsidiaries in Serbia and region (as of January 2018): * Takovo d.o.o. Gornji Milanovac * Swisslion Miloduh a.d. Kragujevac * Kondivik Usluge d.o.o. Vršac * Swisslion d.o.o. Beograd * Banat 1894 d.o.o. Vršac * Vršački vinogradi d.o.o. Vršac Also, other subsidiaries of the Swisslion Group were: * Prehrambena industrija Swisslion d.o.o. Skopje, North Macedonia * Swisslion Mak d.o.o. Skopje, North Macedonia * Swisslion Agroplod d.o.o. Resen, North Macedonia * Swisslion Agrar d.o.o. Resen, North Macedonia * Swisslion d.o.o. Sisak, Sisak, Croatia


See also

*
List of bean-to-bar chocolate manufacturers A bean-to-bar company produces chocolate by processing cocoa beans into a product in-house, rather than merely melting chocolate from another manufacturer. Some are large companies that own the entire process for economic reasons; others are smal ...
*
List of food companies This is a list of food companies, current and past businesses involved in food production or processing. Africa * All Joy Foods * Bakers * BOS Ice Tea * Cevital * Choppies * Clover * Colcom Foods * Distell Group Limited * Famous Brands * ...


References


External links

*
Swisslion's Official Croatian website

Swisslion's Official Macedonian website (in English)
{{Novi Sad, state=autocollapse Companies based in Novi Sad D.o.o. companies in Serbia Food and drink companies established in 1991 Food and drink companies of Serbia Serbian brands Serbian chocolate companies Serbian companies established in 1991