telecommunication
Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...
s provider in
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
. Its headquarters are located in
Ittigen
Ittigen is a municipality in the Bern-Mittelland administrative district in the canton of Bern in Switzerland.
The municipality was formed in 1983 when it and Ostermundigen were separated from territory once part of Bolligen.
History
Its pla ...
near
Bern
german: Berner(in)french: Bernois(e) it, bernese
, neighboring_municipalities = Bremgarten bei Bern, Frauenkappelen, Ittigen, Kirchlindach, Köniz, Mühleberg, Muri bei Bern, Neuenegg, Ostermundigen, Wohlen bei Bern, Zollikofen
, website ...
. The
Swiss government
The Federal Council (german: Bundesrat; french: Conseil fédéral; it, Consiglio federale; rm, Cussegl federal) is the executive body of the federal government of the Swiss Confederation and serves as the collective head of state and governme ...
owns 51.0 percent of Swisscom AG. According to its own published data, Swisscom holds a market share of 56% for mobile, 50% for broadband and 37% for TV telecommunication in Switzerland. Its Italian subsidiary Fastweb is attributed 16% of private clients and 29% of corporate clients share of Italian broadband and is also active in the mobile market.
The Swiss
telegraph
Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas p ...
network was first set up in 1852, followed by
telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
s in 1877. The two networks were combined with the
postal service
The mail or post is a system for physically transporting postcards, letters, and parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century, national postal syst ...
in 1920 to form
Postal Telegraph and Telephone A postal, telegraph, and telephone service (or PTT) is a government agency responsible for postal mail, telegraph, and telephone services. Such monopolies existed in many countries, though not in North America or Japan. Many PTTs have been part ...
(PTT). The Swiss
telecommunication
Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...
s market was deregulated in 1997. Telecom PTT was spun off and rebranded Swisscom ahead of a partial privatisation in 1997. The present-day Swisscom owns the protected brand
NATEL
Natel is a generic trademark used in Switzerland and in Liechtenstein for 'mobile phone'.
The word was coined in 1975, when the Swiss Postal Telegraph and Telephone introduced a mobile phone service for vehicles in Switzerland: Nationales Auto- ...
, which is used and known only in
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
.
In 2001, 25% of Swisscom Mobile was sold to
Vodafone
Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It ...
. In 2007, Swisscom acquired a majority stake in
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
's entry into the
telecommunication
Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...
s era came in 1851, with the passage of legislation giving the
Swiss government
The Federal Council (german: Bundesrat; french: Conseil fédéral; it, Consiglio federale; rm, Cussegl federal) is the executive body of the federal government of the Swiss Confederation and serves as the collective head of state and governme ...
control over the development of a
telegraph
Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas p ...
network throughout the country. The government's initial plans called for the creation of three primary
telegraph
Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas p ...
lines, as well as a number of secondary networks. In order to build equipment for the system, the government established the Atelier Fédéral de Construction des Télégraphes (Federal Workshop for the Construction of Telegraphs).
In July 1852, the first leg of the country's
telegraph
Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas p ...
and Zurich—was operational. By the end of that year, most of the country's main cities had been connected to the telegraph system. In 1855, the network was extended with the first underwater cable, connecting Winkel-
Stansstad
Stansstad is a municipalities of Switzerland, municipality in the Cantons of Switzerland, canton of Nidwalden in Switzerland.
Geography
Stansstad has an area, (as of the 2004/09 survey) of . Of this area, about 32.6% is used for agricultural p ...
and
Bauen
Bauen is a former municipality on Lake Lucerne in the Swiss canton of Uri. On 1 January 2021 the former municipality of Bauen merged into the municipality of Seedorf.
History
Bauen is first mentioned in 1150 as ''Bawen''.
The municipalities of ...
-
Flüelen
Flüelen is a municipality in the canton of Uri in Switzerland.
History
Flüelen is first mentioned in 1266 as ''Vluolon''.
Flüelen formed an important transshipment point on Switzerland's transport system for many centuries, and at least sin ...
. Night service was also launched that year, starting in
Bellinzona
Bellinzona ( , , Ticinese ; french: Bellinzone ; german: Bellenz ; rm, Blizuna )is a municipality, a historic Swiss town, and the capital of the canton of Ticino in Switzerland. The town is famous for its three castles (Castelgrande, Montebell ...
.
Telegraph traffic continued to rise in the following decade, but was nevertheless overtaken by the
telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
.
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
's entry into the
telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
age came in 1877, when the first experimental
phone lines
A telephone line or telephone circuit (or just line or circuit industrywide) is a single-user circuit on a telephone communication system. It is designed to reproduce speech of a quality that is understandable. It is the physical wire or ot ...
appeared, starting with a line linking the post office building with the Federal Palace and then with a link, using the existing
telegraph
Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas p ...
line, between
Bern
german: Berner(in)french: Bernois(e) it, bernese
, neighboring_municipalities = Bremgarten bei Bern, Frauenkappelen, Ittigen, Kirchlindach, Köniz, Mühleberg, Muri bei Bern, Neuenegg, Ostermundigen, Wohlen bei Bern, Zollikofen
, website ...
. The following year, the government passed legislation establishing a
monopoly
A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...
on the country's
telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
network. By 1880,
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
's first private network had been created in Zurich. This was a central system with the capacity for 200 lines.
Bern
german: Berner(in)french: Bernois(e) it, bernese
, neighboring_municipalities = Bremgarten bei Bern, Frauenkappelen, Ittigen, Kirchlindach, Köniz, Mühleberg, Muri bei Bern, Neuenegg, Ostermundigen, Wohlen bei Bern, Zollikofen
, website ...
and
Geneva
Geneva ( ; french: Genève ) frp, Genèva ; german: link=no, Genf ; it, Ginevra ; rm, Genevra is the List of cities in Switzerland, second-most populous city in Switzerland (after Zürich) and the most populous city of Romandy, the French-speaki ...
all launched their own local networks between 1881 and 1882. One year later, the first intercity
telephone line
A telephone line or telephone circuit (or just line or circuit industrywide) is a single-user circuit on a telephone communication system. It is designed to reproduce speech of a quality that is understandable. It is the physical wire or ot ...
was established, linking Zurich's private exchange with
Winterthur
, neighboring_municipalities = Brütten, Dinhard, Elsau, Hettlingen, Illnau-Effretikon, Kyburg, Lindau, Neftenbach, Oberembrach, Pfungen, Rickenbach, Schlatt, Seuzach, Wiesendangen, Zell
, twintowns = Hall in Tirol (Austria), La ...
's public system.
Telephone number
A telephone number is a sequence of digits assigned to a landline telephone subscriber station connected to a telephone line or to a wireless electronic telephony device, such as a radio telephone or a mobile telephone, or to other devices f ...
s were introduced in 1890, replacing the initial system whereby callers had been able to ask for their party by name.
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
began testing its first public phone booths in 1904. Initially restricted to local calls, the public telephones allowed national calling for the first time in 1907.
1912–1965
The first automatic
telephone exchange
A telephone exchange, telephone switch, or central office is a telecommunications system used in the public switched telephone network (PSTN) or in large enterprises. It interconnects telephone subscriber lines or virtual circuits of digital syst ...
s were installed by private networks in 1912. By 1917, a semi-automatic exchange had been installed in Zurich-Hottingen.
In 1920, the
Swiss government
The Federal Council (german: Bundesrat; french: Conseil fédéral; it, Consiglio federale; rm, Cussegl federal) is the executive body of the federal government of the Swiss Confederation and serves as the collective head of state and governme ...
postal services
The mail or post is a system for physically transporting postcards, letters, and parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century, national postal syst ...
and
telegraph
Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas p ...
and
telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
systems into a single, government-controlled entity.
PTT began
telex
The telex network is a station-to-station switched network of teleprinters similar to a Public switched telephone network, telephone network, using telegraph-grade connecting circuits for two-way text-based messages. Telex was a major method of ...
services in 1934, and by 1936 had linked up the cities of Zurich,
Bern
german: Berner(in)french: Bernois(e) it, bernese
, neighboring_municipalities = Bremgarten bei Bern, Frauenkappelen, Ittigen, Kirchlindach, Köniz, Mühleberg, Muri bei Bern, Neuenegg, Ostermundigen, Wohlen bei Bern, Zollikofen
, website ...
, which were then linked via Zurich to the international market.
Space-age communications (1966–1981)
Telstar
Telstar is the name of various communications satellites. The first two Telstar satellites were experimental and nearly identical. Telstar 1 launched on top of a Thor-Delta rocket on July 10, 1962. It successfully relayed through space the fi ...
– the first
telecommunications satellite
A communications satellite is an artificial satellite that relays and amplifies radio telecommunication signals via a transponder; it creates a communication channel between a source transmitter and a receiver at different locations on Earth. C ...
– was launched into space in 1962. In 1974, the
Leuk
Leuk (french: Loèche-Ville) is a municipality in the district of Leuk in the canton of Valais in Switzerland. On 1 January 2013, the former municipality of Erschmatt merged into the municipality of Leuk.Wallis.
Moving towards mobile in the 1980s
Automation enabled PTT to introduce pulse-metering for local calls in 1963. In 1966, PTT introduced automated international dialing services, initially from
Montreux
Montreux (, , ; frp, Montrolx) is a Swiss municipality and town on the shoreline of Lake Geneva at the foot of the Alps. It belongs to the district of Riviera-Pays-d'Enhaut in the canton of Vaud in Switzerland, and has a population of approximat ...
and achieved full coverage in 1982.
In 1970, PTT led an inter-organisational work group of Swiss telecommunications players, in an effort to create an integrated digital
telecommunications network
A telecommunications network is a group of nodes interconnected by telecommunications links that are used to exchange messages between the nodes. The links may use a variety of technologies based on the methodologies of circuit switching, message ...
(IFS).
In 1976, the company launched
facsimile transmission
Fax (short for facsimile), sometimes called telecopying or telefax (the latter short for telefacsimile), is the telephonic transmission of scanned printed material (both text and images), normally to a telephone number connected to a printer o ...
services from its customer service centers. Two years later, PTT established its first
mobile telephone network
A cellular network or mobile network is a communication network where the link to and from end nodes is wireless. The network is distributed over land areas called "cells", each served by at least one fixed-location transceiver (typically thre ...
, called
NATEL
Natel is a generic trademark used in Switzerland and in Liechtenstein for 'mobile phone'.
The word was coined in 1975, when the Swiss Postal Telegraph and Telephone introduced a mobile phone service for vehicles in Switzerland: Nationales Auto- ...
.
In 1980, PTT enabled facsimile transmission for the home and office market.
The
telecommunication
Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...
s business became known as Swiss Telecom PTT.
Public company in the 21st Century
The company initially formed a Unisource partnership with the
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
'
KPN
KPN (in full Koninklijke KPN N.V., also Royal KPN N.V.) is a Dutch landline and mobile telecommunications company. KPN originated from a government-run postal, telegraph and telephone service and is based in Rotterdam, Netherlands.
History Un ...
and
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
's Telia. Although the Unisource partnership attempted to enter a number of markets around the world, including
Malaysia
Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
and
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
, it deintegrated after several years of losses.
Telecom PTT's set up the service provider Blue Window (later Bluewin), which became the country's leading
Internet service provider
An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise private ...
(ISP).
In 1997,
Swiss government
The Federal Council (german: Bundesrat; french: Conseil fédéral; it, Consiglio federale; rm, Cussegl federal) is the executive body of the federal government of the Swiss Confederation and serves as the collective head of state and governme ...
passed new legislation fully deregulating the Swiss
telecommunication
Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...
s market. As part of that process, Telecom PTT was transformed into a special public limited company, its name was changed to Swisscom on 1 October 1997, its shares were listed on the
Swiss Stock Exchange
SIX Swiss Exchange (formerly SWX Swiss Exchange), based in Zurich, is Switzerland's principal stock exchange (the other being Berne eXchange). SIX Swiss Exchange also trades other securities such as Swiss government bonds and derivatives such as ...
, and it conducted a public offering of its shares in 1998.
In 1999, the company acquired
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
's publicly listed
Debitel
Debitel AG was one of the largest mobile telephone services providers in Europe, offering a wide range of telecommunication products – mobile and land-line telephony as well internet services. At its peak, the business commanded a 47% market sh ...
, then the third-largest mobile services provider on the German market.
The company formed six primary business units, and in 2001, it sold a 25% stake in Swisscom Mobile to
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
's
Vodafone
Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It ...
.
Vodafone
Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It ...
was a major investor in so-called 3G (third-generation) mobile telephone technology.
In 2000, Swisscom won a
UMTS
The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP (3rd Generation Partnership Project), UMTS is a component of the Inte ...
(Universal Mobile Telecommunications Systems) license.
In the early 2000s, Swisscom also started rolling out
DSL
Digital subscriber line (DSL; originally digital subscriber loop) is a family of technologies that are used to transmit digital data over telephone lines. In telecommunications marketing, the term DSL is widely understood to mean asymmetric dig ...
(digital subscriber line) broadband technology with 200,000 subscribers by the beginning of 2003.
In 2002, Swisscom Eurospot was founded (later Swisscom Hospitality Services (SHS)). The company originally specialised in providing High-Speed Internet Access (HSIA) services to hotel guests in European 4- and 5-star hotels.
In May 2003, its newly formed subsidiary, Swisscom Eurospot, merged with the Netherlands' Aervik.
Modern times
The former state-owned PTT was privatized in several stages from 1988 onward and became a public limited company with special legal status in October 1998. The
Swiss Confederation
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
currently holds 51.0% of the share capital. The Telecommunications Enterprise Act limits outside participation to 49.9% of the share capital.
In its 5 April 2006 message, the Federal Council proposed Swisscom to be completely privatized. On 10 May 2006, the National Council declined the proposal. On 20 May 2006, the Advisory Committee of the Council of States advised the Council of States to endorse the proposal – but only so that it could be referred back to the Federal Council for revision.
In 2007, the 25% stake in Swisscom Mobile AG, which had been sold to Vodafone six years earlier, was repurchased and the mobile telephony, fixed network and solutions businesses were merged organisationally into the new company Swisscom (Switzerland) Ltd. In the first half of 2007, Swisscom acquired a majority holding in the Italian telecommunications provider Fastweb, owner of the second largest broadband network in Italy. During the offer period, Swisscom acquired 80.7% of Fastweb's share capital, making it 82.4% of Fastweb shares by the cut-off date of 22 May. The total transaction amounted to 6.9 billion Swiss Francs.
Swisscom announced its new visual identity on 14 December 2007. The previous sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions ceased to exist on 1 January 2008. As part of the restructuring, Swisscom redesigned its logo and transformed it into a moving picture element, an innovation for
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
and the industry.
On 23 July 2013, the CEO of Swisscom,
Carsten Schloter
Swisscom AG is a major telecommunications provider in Switzerland. Its headquarters are located in Ittigen near Bern. The Swiss government owns 51.0 percent of Swisscom AG. According to its own published data, Swisscom holds a market share of ...
was found dead from an apparent suicide and Urs Schaeppi was appointed interim CEO. Schaeppi's appointment was made permanent in November 2013. As of June 2018, Swisscom ranks on
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
"The World's Largest Public Companies" list, the Global 2000, at number 520.
In June 2015, Swisscom Hospitality Services became part of a new company, Hoist Group, following its acquisition by the Sweden-based HoistLocatel.
In June 2018, Danish software firm Nordija partnered with Swisscom to develop TVaaS 2.0.
In 2019, Swisscom paid CHF 240 million to TX Group for the acquisition of the outstanding 31% stake in Swisscom Directories AG.
On 17 April 2019, Swisscom began to deploy its 5G network. At present, the company delivers 5G service in 110 cities and villages including Zurich,
Geneva
Geneva ( ; french: Genève ) frp, Genèva ; german: link=no, Genf ; it, Ginevra ; rm, Genevra is the List of cities in Switzerland, second-most populous city in Switzerland (after Zürich) and the most populous city of Romandy, the French-speaki ...
and
Bern
german: Berner(in)french: Bernois(e) it, bernese
, neighboring_municipalities = Bremgarten bei Bern, Frauenkappelen, Ittigen, Kirchlindach, Köniz, Mühleberg, Muri bei Bern, Neuenegg, Ostermundigen, Wohlen bei Bern, Zollikofen
, website ...
as well as rural and touristic regions.
In June 2019, Swisscom,
SK Telecom
SK Telecom Co., Ltd. ( or ) is a South Korean wireless telecommunications operator and former film distributor and is part of the SK Group, one of the country's largest chaebols. It leads the local market with 50.5 percent share as of 2008. S ...
and
Elisa
The enzyme-linked immunosorbent assay (ELISA) (, ) is a commonly used analytical biochemistry assay, first described by Eva Engvall and Peter Perlmann in 1971. The assay uses a solid-phase type of enzyme immunoassay (EIA) to detect the presence ...
together launched the world's first 5G roaming service. From 17 July 2019, Swisscom customers with a 5G mobile phone were given access to the new 5G data network in
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
and by the end of July in
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
. At the same time, Swisscom customers database exceeded 6 million mobile subscriptions.
On 1 June 2022, Urs Schaeppi stepped down from his position as CEO of Swisscom and was succeeded by Christoph Aeschlimann.
Business Areas
Swisscom consists of the customer segments ''Residential Customers'', ''Business Customers & Wholesale'' and ''IT, Network & Infrastructure''. The Group also comprises the Digital Business division and Group companies such as Fastweb in Italy. In addition, there are other Group companies in the individual business lines.
Swisscom (Switzerland) Ltd
As of 1 January 2008, all operational activities of Swisscom Ltd in Switzerland were outsourced to Swisscom (Switzerland) Ltd. While Swisscom Ltd has since operated purely as a
holding company
A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
, the activities of its wholly owned subsidiary Swisscom (Switzerland) Ltd encompass the former Fixnet, Mobile and Solutions business units, whose activities have been restructured into ''Residential Customers'' and ''Business Customers'' according to customer segment. In addition, the IT platforms and the fixed-network and mobile communications infrastructure have been merged into the ''IT, Network & Infrastructure'' division.
Residential customers
The ''Residential Customers'' segment comprises mobile and fixed-network telephony,
IPTV
Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded media, ...
digital TV (''blue TV'') and the provision of broadband internet access (
DSL
Digital subscriber line (DSL; originally digital subscriber loop) is a family of technologies that are used to transmit digital data over telephone lines. In telecommunications marketing, the term DSL is widely understood to mean asymmetric dig ...
). Swisscom combined its entertainment offering under the umbrella of the "blue" brand from 2020. The previous names "Swisscom TV", "Bluewin", "Teleclub" and "Kitag Kinos" have disappeared.
Business customers
The ''Business Customers'' segment helps business customers to plan, implement and operate information and communication infrastructure ( ICT). The portfolio includes
cloud
In meteorology, a cloud is an aerosol consisting of a visible mass of miniature liquid droplets, frozen crystals, or other particles suspended in the atmosphere of a planetary body or similar space. Water or various other chemicals may co ...
,
outsourcing
Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...
, workplace and IoT solutions, as well as mobile communications solutions for mobile working and communication, network solutions, office networking, business process optimisation,
SAP
Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant.
Sap is distinct from latex, resin, or cell sap; it is a separa ...
solutions, security and authentication solutions and services tailored to banks. The Swisscom Digital Business unit focuses on digital services for SMEs through localsearch, activities in the fintech area and blockchain-based services. Swisscom Wholesale provides other Swiss telecommunications providers with commercial voice, data and broadband products.
IT, network & infrastructure
The core tasks of Swisscom ''IT, Network & Infrastructure'' include the construction, operation and maintenance of Swisscom’s comprehensive fixed-network and mobile communications infrastructure. This division includes the corresponding IT platforms.
Fastweb
Fastweb operates the second largest network in Italy and offers voice, data, internet and IP TV services to private and business customers. In the first half of 2007, Swisscom acquired a majority stake in the Italian Fastweb. The cost of acquiring the stake amounted to around five billion Swiss francs.
Other business areas
Other business areas include business segments that do not belong directly to, but are related to, the core businesses of telecommunications and IT.
Brands
In Switzerland, Swisscom offers products and services from its core business under the main Swisscom brand. Swisscom also sells products and services under the Wingo secondary brand as well as third-party brands such as Coop Mobile and M-Budget Mobile. Other brands, such as cablex and localsearch, are in Swisscom’s portfolio and characterise the company’s other areas of business. Abroad, Swisscom’s presence is primarily in Italy through the Fastweb brand.
Business figures
The Group’s financials for 2021 are as follows:
Number of customers and market share
Governance
Board of Directors
As of 31 December 2021, the Board of Directors comprised the following non-executive members:
Group Executive Board
The following table shows the composition of the Group Executive Board as at 31 December 2021.
Locations
Swisscom is headquartered in Worblaufen. In addition, Swisscom owns 90 other office buildings in which around 18,000 Swisscom employees and partners throughout Switzerland work. Swisscom also operates 120 shops across Switzerland.
Innovation
Swisscom StartUp Challenge
The Swisscom StartUp Challenge provides selected tech startups the opportunity to join a tailor-made week-long business acceleration program in
Silicon Valley
Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
. The Challenge is organized in collaboration with VentureLab.
Swisscom Ventures
Through its venture capital arm, Swisscom promotes start-ups developing promising solutions in the field of information, communication and entertainment technology.
Corporate Social Responsibility
Swisscom was ranked 20th in the Global 100 Most Sustainable Corporations in the World in 2015. Swisscom has been granted the Sustainability Award 2020 by World Finance as the world's most sustainable organisation in the telecommunications industry.
Competition
In the Swiss Telecommunication market, the main competitors are
Sunrise UPC
Sunrise UPC GmbH (formerly Sunrise Communications AG), doing business as Sunrise, is a Swiss telecommunications provider based in Zurich, owned by Liberty Global. It provides mobile, TV and landline phone and internet services. Since February 2 ...
and
Salt
Salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in the form of a natural crystalline mineral is known as rock salt or halite. Salt is present in vast quantitie ...
. In Italy, Swisscom’s main competitors are Telecom Italia ( TIM),
Vodafone Italy
Vodafone Italia S.p.A. (formerly Vodafone Omnitel N.V.) is an Italian telephone company, subsidiary of Vodafone Group Plc. It has 30,153,000 mobile phone customers and 3,182,000 fixed phone lines, with respectively a market share of 28.5% and ...
and
Wind Tre
Wind Tre S.p.A. (formerly H3G S.p.A.) is an Italian telecommunications company of the CK Hutchison Holdings Limited group, which offers mobile and fixed telephony services.
It began as a mobile telephone operator in 1999, with the name ''An ...
.
Connect network test
In 2021, as in the previous year, Swisscom was named the Swiss mobile communications provider with the best network by the trade journal "Connect". The test results of all three Swiss providers are year after year very good compared to providers in Germany and Austria.
Criticism
In a survey conducted by the Swiss newspaper ''
Tagesanzeiger
''Tages-Anzeiger'' (), also abbreviated ''Tagi'' or ''TA'', is a Swiss German-language national daily newspaper published in Zurich, Switzerland.
History and profile
The paper was first published under the name ''Tages-Anzeiger für Stadt und ...
'', some consumers criticized Swisscom's international roaming rates and its subscription rates for mobile phones. The main concern of the consumers in the survey was that they found the rates to be too high.