Swish Beverages (stylized as SWISH) is an American wine brand produced in

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

. It was launched with the release of White Girl Rosé in 2015.

History

Founding

Swish Beverages was formed by social media personality

Josh Ostrovsky Joshua Ostrovsky (born February 18, 1982), known professionally as The Fat Jewish, is an American entrepreneur, social media influencer, author and plus size model. Early life Ostrovsky was born and raised in New York City to a Russian-born rad ...

(aka "The Fat Jewish"), David Oliver Cohen,

Tanner Cohen Tanner Cohen is an American stage, film and television actor, and singer. Career In 2006, Cohen appeared as Tad Becker in five episodes of the American soap opera ''As the World Turns''. He appeared in the 2007 thriller ''The Life Before Her Eyes ...

(the brothers behind the ''White Girl Problems'' book series), and Alexander Ferzan. In June 2015, they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel. As of 2019, Swish products are available for sale in 27 U.S. states.

Babe

On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé.Sam Reed
"White Girl Rose Is Now Available In Can Form,"
''

The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...

'', June 10, 2016. In 2018, Babe Grigio with Bubbles, and Babe Red with Bubbles were released.

Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD with ...

is a notable investor in the brand.

Anheuser-Busch InBev acquisition

In June 2019, it was announced that

Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...

had acquired Swish Beverages after first acquiring a

minority stake Minority may refer to: Politics * Minority government, formed when a political party does not have a majority of overall seats in parliament * Minority leader, in American politics, the floor leader of the second largest caucus in a legislative ...

in 2018, marking the brewer's largest wine investment to date.

Product list

References

External links

Official website
{{DEFAULTSORT:White Girl Rosé AB InBev brands Wine brands American wine California wine Rosé wines Alcoholic drink brands 2015 establishments in California