Swish (hip-hop Producer)
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Jonathan Whitfield (born May 10) known by his stage name Swish, is an American hip hop
producer Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
/rapper from
Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...
. He is a solo artist and is also a member of hip hop duo Mr & Mrs in which he is the main producer and co-writes/performs songs with his wife
Nadirah X Nadirah X aka Nadz born Nadirah Sabreen Seid, April 19, is a Jamaican rap/ hip hop poet. Career In 2002, Nadirah (also known as Nadz) won the Irie FM / CME Big Break competition which led to a performance at Island Village where she met Bria ...
.


Early life

Swish grew up in
Clinton, Mississippi Clinton is a city in Hinds County, Mississippi, United States. Situated in the Jackson metropolitan area, it is the tenth largest city in Mississippi. The population was 28,100 at the 2020 United States census. History Founded in 1823, Clinto ...
where he lived with his parents. He was primarily an athlete. His father, an established pianist, introduced him to multiple genres of music including
blues Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the Afr ...
,
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...
,
gospel Gospel originally meant the Christian message ("the gospel"), but in the 2nd century it came to be used also for the books in which the message was set out. In this sense a gospel can be defined as a loose-knit, episodic narrative of the words an ...
, and classical, with a few of his favorites being
Donny Hathaway Donny Edward Hathaway (October 1, 1945 – January 13, 1979) was an American soul singer, keyboardist, songwriter, and arranger whom ''Rolling Stone'' described as a "soul legend". His most popular songs include " The Ghetto", "This Christmas ...
and
Rachmaninoff Sergei Vasilyevich Rachmaninoff; in Russian pre-revolutionary script. (28 March 1943) was a Russian composer, virtuoso pianist, and conductor. Rachmaninoff is widely considered one of the finest pianists of his day and, as a composer, one o ...
. This would all ultimately have an influence on his production style. As a teenager, Swish participated in multiple
cyphers Cyphers may refer to: * ''Cyphers'' (magazine), Irish literary publication "Cyphers" is a surname. Notable people with the surname include: *Charles Cyphers (born 1939), American actor *Jeffrey Cyphers Wright Jeffrey Cyphers Wright is an Americ ...
to hone his skills as a rapper. In high school, Swish played basketball for his high school team that was ranked third in the state (Mississippi). A popular student gave him the nickname Swisha after a game. When he pursued hip hop full-time, he shortened it to Swish. Swish attended the
University of Southern Mississippi The University of Southern Mississippi (Southern Miss or USM) is a public research university with its main campus located in Hattiesburg, Mississippi. It is accredited by the Southern Association of Colleges and Schools to award bachelor's, ma ...
where he initially majored in
Athletic training Athletic training is an allied health care profession recognized by the American Medical Association (AMA)"What is an Athletic Trainer?". The Board of Certification Website. 2003. Athletic training is also recognized by the Health Resources Serv ...
. He later changed his major to and graduated with a
B.S. A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Science was the University of ...
degree in software engineering. While in college, Swish was chosen to participate in a
free throw In basketball, free throws or foul shots are unopposed attempts to score points by shooting from behind the free-throw line (informally known as the foul line or the charity stripe), a line situated at the end of the Key (basketball), restricted ...
competition in which the winner of the competition would receive free tuition. Swish won the competition and purchased music equipment that would start his production career. He would later sell his music equipment to be able to afford his move from Mississippi to Los Angeles.


Music career


2006–2010

Upon graduating from college in 2006, Swish self-produced his entire first mixtape entitled ''Voice of the Crooked, Vol. 1''. Songs from the mixtape can still be found on YouTube. This mixtape gained traction in the southeastern part of the US. After his first mixtape, Swish started working on and submitting demos to various record labels. After submitting demos, Swish never heard back from any of the record labels that he submitted to. Figuring that his home state of Mississippi couldn't support his musical ambitions, he moved to Los Angeles. Upon moving to Los Angeles, Swish met female Jamaican rapper
Nadirah X Nadirah X aka Nadz born Nadirah Sabreen Seid, April 19, is a Jamaican rap/ hip hop poet. Career In 2002, Nadirah (also known as Nadz) won the Irie FM / CME Big Break competition which led to a performance at Island Village where she met Bria ...
. She introduced him to Dave Stewart of the
Eurythmics Eurythmics were a British pop duo consisting of Annie Lennox and Dave Stewart. They were both previously in The Tourists, a band which broke up in 1980. The duo released their first studio album, '' In the Garden'', in 1981 to little succ ...
, whom was managing Nadirah X, and
Glen Ballard Basil Glen Ballard Jr. (born May 1, 1953) is an American songwriter, lyricist, and record producer. He is best known for co-writing and producing Alanis Morissette's 1995 album ''Jagged Little Pill'', which won Grammy Awards for Grammy Award fo ...
who is a native Mississippian. Swish began working with them and with
Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English singer and songwriter who has achieved international fame as the lead vocalist and one of the founder members of the rock band the Rolling Stones. His ongoing songwriting partnershi ...
. Afterwards, Swish worked with various artists in the L.A. area including Nadirah X and
Bishop Lamont Philip Brandon Martin (born October 31, 1978), better known as Bishop Lamont, is an American rapper from Carson, California. He was signed to Dr. Dre's Aftermath Entertainment record label and released one project under the label, eventually le ...
as well as performances around the country with Nadirah. In 2009, Swish worked with Greek Superstar,
Anna Vissi Anna Vissi ( el, Άννα Βίσση, , ; born 20 December 1957), is a Greek Cypriot singer and songwriter. She studied music at conservatories and performed locally before moving to the professional scene in Athens, in 1973, where she signed ...
. With a summer tour approaching, Vissi asked Swish to produce a tour intro for her summer tour entitled, Apagorevmeno Summer Tour. Swish produced her tour intro to which, Nadirah X lent vocal support and it was filmed. The video support began each show of Vissi's summer tour. Swish has said that Vissi described his sound as "big" and "ambitious". In 2010, Swish released his first EP, ''Invincible''. The album was recorded in Glen Ballard's studio. The EP featured guitar from
Joanne Shaw Taylor Joanne Shaw Taylor (born 1985, England) is an English singer and guitarist. She was discovered by Dave Stewart of the Eurythmics at the age of 16. Taylor's albums via Ruf Records, ''White Sugar'' (2009) and '' Diamonds in the Dirt'' (2010), p ...
and
Mike Bradford Michael Bradford (born 1961) is an American musician. A native of Detroit, Michigan he is known mainly as a bass guitarist but also plays guitar and keyboards, and has done extensive work in music production and engineering. Among others, Brad ...
as well as violin from
Ann Marie Calhoun Ann Marie Calhoun ( Simpson; born May 26, 1979) is an American classically trained violinist who has performed as a bluegrass and rock musician in a number of prominent acts, including Jethro Tull, Steve Vai, Widespread Panic, Dave Matthews Ba ...
. In a 2013 interview, Swish stated that his favorite producers all-time were
Just Blaze Justin Gregory Smith (born January 8, 1978), known professionally as Just Blaze, is an American hip hop record producer and DJ. Born in Paterson, New Jersey, Blaze attended Rutgers University for three years before dropping out to pursue his m ...
,
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
,
DJ Premier Christopher Edward Martin (born March 21, 1966), known professionally as DJ Premier (also known as Preemo), is an American record producer and DJ. He is considered one of the greatest hip hop producers of all time. He was half of the hip hop duo ...
,
Swizz Beatz Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American record producer, rapper, disc jockey (DJ) and songwriter. Born and raised in New York City, Dean embarked on his musical career as a DJ. At the ag ...
, and
Organized Noize Organized Noize is an American production team from Atlanta, Georgia composed of Rico Wade, Ray Murray and Sleepy Brown. History Among the hit records they have worked on include TLC's "Waterfalls", En Vogue's "Don't Let Go (Love)", and Luda ...
. In this same interview, Swish stated that he grew up on Outkast,
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
,
Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air ( ...
, and
Notorious B.I.G. Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in East Coast hip hop and particularly gangsta ...
and that this music molded his musical taste as a kid."Swish Interview"
by HandsOnHipHop, posted June 7, 2013 ''Hands On Hip Hop''.


2010: Mr and Mrs

Swish and
Nadirah X Nadirah X aka Nadz born Nadirah Sabreen Seid, April 19, is a Jamaican rap/ hip hop poet. Career In 2002, Nadirah (also known as Nadz) won the Irie FM / CME Big Break competition which led to a performance at Island Village where she met Bria ...
wed in 2010. Shortly after their marriage, Nadirah began traveling around the world working with
Tim Kring Richard Timothy Kring (born July 9, 1957) is an American screenwriter and television producer, best known for his creation of the drama series '' Strange World'', ''Crossing Jordan'', '' Heroes'', and ''Touch''. Early life Kring was born in El D ...
for the Conspiracy Of Good web series. The main part of the web series was filmed in London, where Swish and Nadirah performed at various venues. At the end event of Conspiracy For Good, Swish performed alongside Dave Stewart, Ann Marie-Calhoun, and Nadirah X. After London, Swish and Nadirah flew to
Jamaica Jamaica (; ) is an island country situated in the Caribbean Sea. Spanning in area, it is the third-largest island of the Greater Antilles and the Caribbean (after Cuba and Hispaniola). Jamaica lies about south of Cuba, and west of His ...
, and received an email from Dave Stewart asking them to start a duo. Swish and Nadirah agreed, and after Stewart named them "Mr & Mrs. Swish" they began working on production for the project, and the two wrote the songs together. After sending demo versions of songs back to Stewart, they decided to go ahead with the project. In 2011, the duo came back to Los Angeles and began working on music for the Mr & Mrs album.


2012: Mr and Mrs EP release

In 2012, Swish released an EP with Nadirah X under the Mr & Mrs name, as a free download. The EP received positive reviews in ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' and ''
LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. It was founded in 1978 by Jay Levin, who served as president and editor until 1991. Voice Media Group sold the paper in late 2017 to Semanal Media LLC, whose paren ...
'', which praised his production style and their lyrical ability. In a YouTube interview by the blog "At Street Level", their music and production was described as 'unique.' Dave Stewart is quoted as saying, "It's refreshing seeing a married couple working intensely together rapping about stuff that directly relates to them and their situation: one so many other couples can relate to," Stewart said. "I liken their spirit to Ashford and Simpsons when they sang 'solid, solid as a rock.'" Because of the success of the EP, Swish and Nadirah X have met with various record labels. In 2012, Swish was featured on Bishop Lamont's mixtape, The Layover, twice. Swish can be heard on one track called "Trail Mix" and a second track entitled, "I Swear", featuring
Royce da 5'9" Ryan Daniel Montgomery, known professionally as Royce da 5'9" (or simply Royce 5'9"), is an American rapper, songwriter, and record producer. Montgomery is currently one half of the rap duo Bad Meets Evil with fellow Detroit rapper Eminem, and ...
. Swish previously worked with Bishop on a track entitled "It's Over" featuring Rapper Big Pooh.


References

{{DEFAULTSORT:Swish Hip hop record producers American rappers People from Clinton, Mississippi Living people Year of birth missing (living people) University of Southern Mississippi alumni 21st-century American rappers