A swipe file is a collection of tested and proven advertising and
sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.
Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles. Publicists can create a swipe file of great press release headlines. Copywriters also need to keep a swipe file ad copies for future inspiration.
Swipe files are also commonly used by Internet marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies.
See also
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Commonplace book
Commonplace books (or commonplaces) are a way to compile knowledge, usually by writing information into books. They have been kept from antiquity, and were kept particularly during the Renaissance and in the nineteenth century. Such books are simi ...
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Communication design
Communication design is a mixed discipline between design and information-development which is concerned with how media communicate with people. A communication design approach is not only concerned with developing the message in addition to the ...
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Internet marketing
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
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Morgue file
A morgue file originally was a collection of paper folders containing old files and notes kept by criminal investigators, as well as old article clippings kept by newspaper reporters, in case they became of later use as a quick reference collecti ...
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Search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organ ...
External links
Swipe folderSwipe fileMorgueFile
References
Advertising
{{advertising-stub