''SWIPE'' is a free-print magazine. Launched in May 2016, ''SWIPE'' targets millennials (18 - 34 year olds) in London by distributing the magazine at tube stations and in selected offices, co-working spaces and cafes. 20,000 copies are distributed every fortnight and contributors include online brands like

Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...

CityLab ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...

and Wikihow. ''SWIPE'' was founded by Tom Rendell and Barney Guiton and includes a young editorial team formerly of ''

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...

'', ''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

'' and ''

Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...

''.

References

Local interest magazines published in the United Kingdom Biweekly magazines published in the United Kingdom Free magazines Magazines published in London Magazines established in 2016 Young adult magazines {{local-mag-stub