Swimsuits For All is an online retailer for women's

swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, wom ...

, specializing in sizes 4 and up. It was founded in 2005 by current CEO and President Moshe Laniado, and was acquired in October 2014 by New York-based plus size fashion company, Fullbeauty Brands. Swimsuits For All is well known for pushing boundaries when it comes to body diversity, having initiated several marketing campaigns to inspire women to feel confident in a swimsuit no matter their size.

Press campaigns

In May 2013, Swimsuits For All introduced a “fatkini” collection, mutually designed with plus-size fashion blogger Gabi Gregg, who coined the term and popularized curvy bikinis. The collection of plus size swimsuits sold out in 48 hours. In February 2015, the plus size swimwear retailer launched its #CurvesInBikinis campaign, which quickly went viral and starred Ashley Graham as the first plus-size model featured in an ad in the '' Sports Illustrated Swimsuit Issue''. Swimsuits For All announced its exclusive partnership with Ashley Graham in December 2015 to make her the face of the brand, and in May 2016, the two launched their first joint swimwear collection, Ashley Graham x Swimsuits For All. In April 2019, plus-size model Ashley Graham and comedian

Sherri Shepherd Sherri Shepherd (born April 22, 1967) is an American actress, comedian, author, broadcaster, and television personality. She currently hosts the daily syndicated daytime talk show, ''Sherri''. From 2007 to 2014, Shepherd was a co-host of the day ...

joined Kelvin Davis for a swimsuit campaign. The campaign featured a video commercial.

References

{{Reflist Online clothing retailers of the United States Sizes in clothing Swimwear manufacturers Companies that filed for Chapter 11 bankruptcy in 2019