Sweaty Betty is a British retailer specialising in women's

activewear Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical spor ...

, founded by Tamara and Simon Hill-Norton. It has over 50 boutiques in the United Kingdom, six boutiques in the United States and concessions in

department stores A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store made ...

Harrods Harrods is a Listed building, Grade II listed luxury department store on Brompton Road in Knightsbridge, London, England. It was designed by C. W. Stephens for Charles Digby Harrod, and opened in 1905; it replaced the first store on the ground ...

and

Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain founded in 1861 by Joseph Bloomingdale and Lyman Bloomingdale. It was acquired by Federated Department Stores in 1930, which purchased the Macy's department store chain in 1994, ...

. In August 2021, Sweaty Betty was bought by American apparel manufacturer Wolverine Worldwide.

History

Sweaty Betty was founded in 1998 by Tamara and Simon Hill-Norton with one boutique in London's

Notting Hill Notting Hill is a district of West London, England, in the Royal Borough of Kensington and Chelsea. Notting Hill is known for being a wikt:cosmopolitan, cosmopolitan and multiculturalism, multicultural neighbourhood, hosting the annual Notting ...

. By 2003, the company had expanded to five boutiques. In 2006, Sweaty Betty opened their first concession in

Selfridges Selfridges, also known as Selfridges & Co., is a chain of upmarket department stores in the United Kingdom that is operated by Selfridges Retail Limited. It was founded by Harry Gordon Selfridge in 1908. The historic Daniel Burnham-designed Self ...

and now feature in the in-store Body Studio – this was later followed by one in

. , there were over 40 Sweaty Betty boutiques around the UK, 6 in the US and 4 department store concessions as well as a British and American online store. In 2019, Sweaty Betty's website was targeted by cyber-criminals, who inserted malicious code into its eCommerce website to capture customer card details during the checkout process. In August 2021, Sweaty Betty was bought by publicly traded American apparel manufacturer Wolverine Worldwide for £300 million. , there are 47 Sweaty Betty boutiques and 14 department store concessions in the UK. There are also 49 department store concessions in the U.S., and 17 boutiques and department store concessions in Canada, Germany, Hong Kong, Ireland, and Singapore. There are also online stores for the British and American markets.

Awards

In 2001, Sweaty Betty was named Sports Industries Federation "sports retailer of the year". In 2015, Sweaty Betty won an award for "Healthiest Employees" as part of Vitality Health Insurances' Britain's Healthiest Workplace Awards.

References

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External links

Official website
Clothing retailers of the United Kingdom Clothing companies established in 1998 Retail companies established in 1998 2021 mergers and acquisitions Wolverine World Wide British companies established in 1998