Sweatshop is a chain of

running Running is a method of terrestrial locomotion allowing humans and other animals to move rapidly on foot. Running is a type of gait characterized by an aerial phase in which all feet are above the ground (though there are exceptions). This is ...

equipment shops in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

with 12 branches (as of March 2018) and an online shop. It was founded by runner Chris Brasher in 1971, with the first shop in Teddington. Its original name was Chris Brasher's Sporting Emporium, and changed to Sweatshop in 1978. In 2014 Sports Direct became a major share holder. Sweatshop was voted "best retailer" by readers and website visitors of the British edition of '' Runner's World'' magazine each year from 2008 to 2013. Since 2003, Sweatshop has organised the

Reading Half Marathon The Reading Half Marathon (currently known as the Sage Reading Half Marathon for sponsorship reasons) is a half marathon road running event held on the streets of the English town of Reading, first held in 1983. The race is normally held on a Su ...

, held on the streets of

Reading Reading is the process of taking in the sense or meaning of Letter (alphabet), letters, symbols, etc., especially by Visual perception, sight or Somatosensory system, touch. For educators and researchers, reading is a multifaceted process invo ...

in March or early April of every year.

References

External links

* {{official, http://www.sweatshop.com Retail companies of the United Kingdom Running in the United Kingdom Sports Direct