"Sway" is a song by Swedish singer

Tove Styrke Tove Anna Linnéa Östman Styrke (; born 19 November 1992) is a Swedish singer and songwriter. She gained popularity as a contestant on '' Swedish Idol 2009'', finishing in third place. After the show, she started a solo career in electropop. Sh ...

from her third studio album '' Sway'' (2018). It was released as the album's fifth single on 2 May 2018 through

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

. Styrke wrote the song with Joe Janiak and Mozella. Janiak produced the track with Elof Loelv as co-producer. Upon its release, the single appeared below the top 100 of the

Sverigetopplistan Sverigetopplistan (, lit. "the Sweden top list") is the Swedish national record chart, formerly known as Topplistan (1975–1997) and Hitlistan (1998–2007) and known by its current name since October 2007, based on sales data from the Swedish R ...

singles chart at number four on the

Heatseeker Infrared homing is a passive weapon guidance system which uses the infrared (IR) light emission from a target to track and follow it seamlessly. Missiles which use infrared seeking are often referred to as "heat-seekers" since infrared is rad ...

chart.

Background

For her third studio album '' Sway'' (2018),

mainly worked with producer Elof Loelv in Sweden. She also collaborated with British musician Joe Janiak while in Los Angeles, California, which resulted in the creation of the album's title track "Sway" and "On a Level". In an interview for

7digital 7digital Group Plc is a British publicly listed company that offers access to music, tracking and reporting for clients. London-based, 7digital provides end-to-end music services for the fitness, social media, DSPs, and gaming industries with b ...

, Styrke elaborated on working with Janiak, "He's a really good writer and he comes up with creative ideas that are fun for me. And me being very meticulous it's good to have someone who's not that meticulous and more of a 'feeling' person." Styrke and Janiak wrote "Sway" with American songwriter Mozella. Janiak produced the track with Loelv as co-producer.

released "Sway" as the album's fifth single on 2 May 2018, two days ahead of the album's release. The "Sway" single utilizes the same artwork as the album.

Composition and lyrics

Musically, "Sway" is a pop song with

electronica Electronica is both a broad group of electronic-based music styles intended for listening rather than strictly for dancing and a music scene that started in the early 1990s in the United Kingdom. In the United States, the term is mostly used to r ...

influences. In an interview for ''

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'', Styrke said that she wrote the song about a time she fell in love and "that feeling like you only exist now, in a flow, with a person". She elaborated, "I boiled it down to the different thoughts that might fly through your mind during a night like that. And the wish to just be with a person, 'sway with me' is like saying 'exist with me' in a way."

Reception

Francesca Lamaina of ''

Renowned for Sound ''Renowned for Sound'' is an Australian online magazine An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a pri ...

'' regarded "Sway" a "fast paced, romantic and playful song" and hailed it as "the perfect opener for this album". "Sway" became the second of ''Sway'' singles after "

On the Low "On the Low" is a song by Swedish singer Tove Styrke from her third studio album, '' Sway'' (2018). Styrke wrote the song with Elof Loelv, who handled the production. It stood as one of the first songs written for the album and was previewed by ...

" to miss the top 100 of the

singles chart. "Sway" debuted and peaked below the top 100 at number four on the

chart on 11 May 2018.

Music video

Joanna Nordahl directed the accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

for "Sway". The video received a

Grammis The Grammis are music awards presented annually to musicians and songwriters in Sweden. The oldest Swedish music awards, they were instituted as a local equivalent of the Grammy Awards given in the United States. The awards ceremony is generall ...

nomination for Music Video of the Year.

Credits and personnel

Credits are adapted from the ''Sway'' liner notes. *

– songwriting * Joe Janiak – songwriting, production * Mozella – songwriting *Elof Loelv – co-production *Henrik Edenhed – mixing *Randy Merrill – mastering

Charts

Release history

References

External links

* {{Tove Styrke 2018 singles 2018 songs Tove Styrke songs Songs written by Tove Styrke Songs written by Joe Janiak Songs written by Mozella Song recordings produced by Elof Loelv Sony Music singles