Swarovski Optik is a division of the

Swarovski Swarovski (, ) is an Austrian producer of glass based in Wattens, Tyrol. It was founded in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glas ...

group of companies, manufacturing optical instruments. Its headquarters are located in Absam,

Tyrol Tyrol ( ; historically the Tyrole; ; ) is a historical region in the Alps of Northern Italy and western Austria. The area was historically the core of the County of Tyrol, part of the Holy Roman Empire, Austrian Empire and Austria-Hungary, f ...

Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...

History

Wilhelm Swarovski, son of the original founder, was born in 1918. In 1935, with the help of his father, he developed a prism fabrication and grinding process that he used in the design of his first 6×30 binocular. In 1949 he founded SWAROVSKI OPTIK KG in Absam, Tyrol, to produce the Habicht 7×42 that it continues producing today. SwarovskiOptikCL8x25

* 1935 First Swarovski

binoculars Binoculars or field glasses are two refracting telescopes mounted side-by-side and aligned to point in the same direction, allowing the viewer to use both eyes (binocular vision) when viewing distant objects. Most binoculars are sized to be held ...

, which was a 6×30 * 1949 Formation of Swarovski Optik * 1959 First Swarovski Optik

rifle scope A telescopic sight, commonly called a scope informally, is an optical instrument, optical sight (device), sighting device based on a refracting telescope. It is equipped with some form of a frame of reference, referencing pattern – known as ...

(4×32) * 1967 First Swarovski Optik extendable

spotting scope A spotting scope is a compact lightweight portable telescope optimized for detailed observation of distant objects. They are used as tripod mounted optical enhancement devices for various outdoor activities such as birdwatching, skygazing and ...

(30×75) * 1974 Kahles was purchased by Swarovski Optik * 1977 Kahles became a branch of Swarovski Optik * 1989 Kahles Limited again became an independent company within the Swarovski group * 1991 First AT 80

telescope A telescope is a device used to observe distant objects by their emission, Absorption (electromagnetic radiation), absorption, or Reflection (physics), reflection of electromagnetic radiation. Originally, it was an optical instrument using len ...

* 1993 First hunting rifle scope with reticle illumination * 1995 First rifle scope with integrated laser range finder * 1999 First binoculars with wrap-around grip, named EL * 2007 First Swarovski rifle scope with 6× zoom * 2016 First Swarovski rifle scope with 8× zoom * 2017 Kahles was again brought into the Swarovski advertising and sales programs

Overview

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, Austria is part of the

group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments in the premium segment of the market, including

, telescopes (

s),

range finder A rangefinder (also rangefinding telemeter, depending on the context) is a device used to measure distances to remote objects. Originally optical devices used in surveying, they soon found applications in other fields, such as photography, t ...

s and night sight devices. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2020 was 163.5 million euros (2019: 158.7 million euros), with an export ratio of 91%. The company has around 1,000 employees.

Product Range

Swarovski Optik produces the following series of products.

Binoculars

* Habicht * CL, includes CL Nomad * SLC * EL * EL Range (green and orange) * NL Pure * AX Visio

Spotting scopes

* CTC, CTS * ATS, STS * STR * ATX, STX * ATX Interior * BTX * ATC, STC * ST Vista

Rifle scopes

* Z3 (American market only) * Z5 (American market only) * Z5i * X5i * Z6i * Z8i * Ds Swarovski Ds overview
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References

Swarovski BTX 95mm review

External links

* {{official website, http://www.swarovskioptik.com British royal warrant holders Manufacturing companies established in 1949 Manufacturing companies of Austria Optics manufacturing companies Telescope manufacturers Austrian brands Economy of Tyrol (federal state) Innsbruck-Land District