Swarovski Optik is a division of the Swarovski group of companies, manufacturing optical instruments. Its headquarters are located in

Absam Absam is a municipality in the Innsbruck-Land District, Tyrol (state), Tyrol (Austria) situated at an altitude of 632 m, which had an area of 51.92 km2 and 6,776 inhabitants as January 2015. Geography Absam is 15 km from Innsbruck, ...

Tyrol Tyrol (; historically the Tyrole; de-AT, Tirol ; it, Tirolo) is a historical region in the Alps - in Northern Italy and western Austria. The area was historically the core of the County of Tyrol, part of the Holy Roman Empire, Austrian Emp ...

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

History

Wilhelm Swarovski, son of the original founder, was born in 1918. In 1935, with the help of his father, he developed a prism fabrication and grinding process that he used in the design of his first 6×30 binocular. In 1949 he has founded SWAROVSKI OPTIK KG in Absam, Tyro, to produce the Habicht 7×42 that it continues produce today. SwarovskiOptikCL8x25

* 1935 First Swarovski binoculars, which was a 6×30 * 1949 Formation of Swarovski Optik * 1959 First Swarovski Optik

rifle scope A telescopic sight, commonly called a scope informally, is an optical sighting device based on a refracting telescope. It is equipped with some form of a referencing pattern – known as a ''reticle'' – mounted in a focally appropriate p ...

(4×32) * 1967 First Swarovski Optik extendable

spotting scope A spotting scope is a compact high-power telescope optimized for detailed observation of distant objects. They are used as portable optical enhancement devices for various outdoor activities such as birdwatching, skygazing and other naturali ...

(30×75) * 1974 Kahles was purchased by Swarovski OptikSHOT Show 40th Anniversary Blast from the Past: Swarovski
/ref> * 1977 Kahles became a branch of Swarovski Optik * 1989 Kahles Limited again became an independent company within the Swarovski group * 1991 First AT 80

telescope A telescope is a device used to observe distant objects by their emission, absorption, or reflection of electromagnetic radiation. Originally meaning only an optical instrument using lenses, curved mirrors, or a combination of both to observe ...

* 1993 First hunting rifle scope with reticle illumination * 1995 First rifle scope with integrated laser range finder * 1999 First binoculars with wrap-around grip, named EL * 2007 First Swarovski rifle scope with 6× zoom * 2016 First Swarovski rifle scope with 8× zoom * 2017 Kahles was again brought into the Swarovski advertising and sales programs

Overview

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, Austria is part of the Swarovski group.of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments in the

premium segment Premium pricing (also called image pricing or prestige pricing) is the practice of keeping the price of one of the products or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. Premium re ...

of the market, including binoculars, telescopes (

s),

range finder A rangefinder (also rangefinding telemeter, depending on the context) is a device used to measure distances to remote objects. Originally optical devices used in surveying, they soon found applications in other fields, such as photography an ...

s and

night sight A night-vision device (NVD), also known as a night optical/observation device (NOD), night-vision goggle (NVG), is an optoelectronic device that allows visualization of images in low levels of light, improving the user's night vision. The dev ...

devices. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2020 was 163.5 million euros (2019: 158.7 million euros), with an export ratio of 91%. The company has around 1,000 employees.

Product Range

Swarovski Optik produces the following series of products.

Binoculars

* Habicht * CL, includes CL Nomad * SLC * EL * EL Range (green and orange) * NL Pure

Spotting scopes

* CTC, CTS * ATS, STS * STR * ATX, STX * ATX Interior * BTX * ST Vista

Rifle scopes

* Z3 (American market only) * Z5 (American market only) * Z5i * X5i * Z6i * Z8i * Ds Swarovski Ds overview
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References

Swarovski BTX 95mm review

External links

* {{official website, http://www.swarovskioptik.com British Royal Warrant holders Manufacturing companies established in 1949 Manufacturing companies of Austria Optics manufacturing companies Telescope manufacturers Austrian brands