Svedka is a mid-priced brand of vodka owned by New York-based Constellation Brands. The product name is a portmanteau of the words ''Sverige'' or ''Svenska'' ("Sweden" and "Swedish" respectively in the Swedish language) and "vodka". The spirit is unaged 40% alcohol (80

proof Proof most often refers to: * Proof (truth), argument or sufficient evidence for the truth of a proposition * Alcohol proof, a measure of an alcoholic drink's strength Proof may also refer to: Mathematics and formal logic * Formal proof, a con ...

). A bottle is produced using about of wheat and spring water. Svedka is bottled unflavored, and in citron,

cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet ''Prunus avium'' and the sour ''Prunus cerasus''. The nam ...

, clementine,

raspberry The raspberry is the edible fruit of a multitude of plant species in the genus ''Rubus'' of the rose family, most of which are in the subgenus '' Idaeobatus''. The name also applies to these plants themselves. Raspberries are perennial with w ...

, vanilla, blue raspberry, and piña colada flavors. Svedka was acquired by Constellation Brands in March 2007 for

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

384 million. They made some "spooky

internet advertisements Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

" for

Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...

in 2017. This led to many customers feeling uneasy and was ultimately an unsuccessful marketing campaign. Svedka Vodka was in 2008 described as "fast growing", as it added a new flavor, "Citron", Swedish for lemon.

References

External links

* Swedish vodkas {{Distilled-drink-stub