Sustagen is a

nutrition Nutrition is the biochemical and physiological process by which an organism uses food to support its life. It provides organisms with nutrients, which can be metabolized to create energy and chemical structures. Failure to obtain sufficient n ...

al supplement

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...

brand, available in both ready-to-drink and powdered form, manufactured by the food science division of Nestle, and includes products for those with special dietary requirements for example,

gluten-free A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclus ...

, low

lactose Lactose is a disaccharide sugar synthesized by galactose and glucose subunits and has the molecular formula C12H22O11. Lactose makes up around 2–8% of milk (by mass). The name comes from ' (gen. '), the Latin word for milk, plus the suffix '' - ...

high fibre Dietary fiber (in British English fibre) or roughage is the portion of plant-derived food that cannot be completely broken down by human digestive enzymes. Dietary fibers are diverse in chemical composition, and can be grouped generally by th ...

, high

protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residues. Proteins perform a vast array of functions within organisms, including catalysing metabolic reactions, DNA replication, respo ...

or with added

probiotics Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. Probiotics are considered generally safe to consume, but may cause bacteria-host i ...

. The Nestle food science division also manufactures the Optifast Nutritional line, which includes weight-loss shakes.

Mascots

Susy and Geno were mascots in Sustagen as a child form in mid-late 1980s until late 1990s. Later, they were revived twice, in 2008 (soft revived) and as an adult form in 2013.

Varieties

The product comes in five varieties: *Sustagen Ready To Drink: pre-mixed with

milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digestion, digest solid food. Immune factors and immune ...

and sold in a

Tetra Pak Tetra Pak is a Swedish–Swiss multinational food packaging and processing company with head offices in Lund, Sweden, and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream ...

in four flavours: Dutch Chocolate, Mega Choc, French Vanilla and Mocha Choc. *Sustagen Ready To Mix: in powdered form for mixing with milk or

water Water (chemical formula ) is an inorganic, transparent, tasteless, odorless, and nearly colorless chemical substance, which is the main constituent of Earth's hydrosphere and the fluids of all known living organisms (in which it acts as a ...

. Sold in a can in three flavours: Dutch Chocolate, French Vanilla and Mocha Choc. *Sustagen Sport: special sport formulation, sold in powdered form for mixing with milk or water. Sold in a can in two flavours: Chocolate and Vanilla. Extremely high in protein. *Sustagen Hospital Formula: special hospital formulation, sold in powdered form for mixing with milk or water. Sold in three different varieties: Chocolate, Vanilla and an unflavoured neutral. *Sustagen Plus Fibre: special hospital formulation with added

dietary fibre Dietary fiber (in British English fibre) or roughage is the portion of plant-derived food that cannot be completely broken down by human digestive enzymes. Dietary fibers are diverse in chemical composition, and can be grouped generally by the ...

, sold in powdered form for mixing with milk or water. Sold in a can in two flavours: Chocolate and Vanilla.

Media references

*Sustagen received a publicity boost when, on the advice of a nutritionist, it was one of the items sent through a pipe to trapped miners Brant Webb and Todd Russell in the 2006 Beaconsfield mine collapse. Russell, however, later joked to

Eddie McGuire Edward Joseph McGuire AM (born 29 October 1964) is an Australian television presenter, journalist and Australian Football League commentator. He is also an occasional ''Herald Sun'' newspaper columnist. He hosts Channel Nine’s Millionaire ...

: "That Sustagen, I wouldn't feed it to my dog." Referring to the fact that they received the hospital grade version of the product, which is more nutritious. *Sustagen, in 2006 initialised a sponsorship deal with the

Austereo Austereo was an Australian mass media company based in Melbourne. It was founded in 1980 by Paul Thompson, and operated 16 radio stations in metropolitan and regional Australia under the Today Network and Triple M brands. In 2011, the company' ...

radio network, (the forerunner of what is now

Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio station ...

) in Australia that promoted the brand on

podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...

s of the network's radio programmes.Austereo links with Sustagen in ad deal

NineMSN Nine.com.au (formerly Ninemsn) is an Australian news and current events website, owned by ASX-listed company, Nine Entertainment Co. It was originally established as a 50:50 joint venture between Microsoft and PBL Media (now Nine Entertainment ...

, 23 May 2006. Retrieved on 28 August 2006.

References

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External links

Sustagen website
Non-alcoholic drinks Dietary supplements Energy drinks Drink companies of Australia