Susanna Lau (born 1983)
(known as Susie Bubble) is a British journalist and blogger.
She got her start as a fashion blogger.
Early life and education
Lau was born in the United Kingdom.
Her family comes from
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
.
Lau studied history at
University College London
, mottoeng = Let all come who by merit deserve the most reward
, established =
, type = Public research university
, endowment = £143 million (2020)
, budget = ...
.
Career
''Style Bubble''
In March 2006, Lau got her start as a
fashion blog
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.
Definition
A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture ...
ger via her blog, ''Style Bubble''.
By 2010, it was attracting tens of thousands of daily visitors,
with 300,000 unique users per month.
In March 2010 Lau left her role as commissioning editor of
DazedDigital.com in order to focus on blogging full-time.
Lau also has a
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account, which made 69th place in ''The Independent'' 2012 Twitter 100 List, where she was called "the self-made queen of independent UK fashion blogging," and was noted as having over 151,000 followers.
By 2013, this had increased to 214,000.
Followers of ''Style Bubble'' included the fashion designers
Christopher Kane and
Nanette Lepore, who told the ''New York Times'' in 2010 that ''Style Bubble'' showed a "fun approach that is at the same time realistic," and that she and her staff were regular readers.
Through ''Style Bubble'', Lau became an occasional consultant and freelance writer, stating in January 2011 that 65 percent of her income came from special projects, such as work for
Gap,
Dr. Martens
Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, Dr ...
,
Armani
Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...
, and the department store
Selfridges; the rest from advertising revenue and freelance writing.
For the Gap advertising campaign in 2010, she was one of the "demi-celebrities" who gave quotes while modelling their clothing, describing style as "the wrapping paper of my life".
She was also involved in the launch of
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
's Boutiques.com site, where alongside other celebrities, she was invited to set up her own online boutique on the site.
Lau has also gained notoriety for her unique home decor and living style.
In 2012, Lau collaborated on a book with journalist William Oliver called ''Style Feed: The World's Top Fashion Blogs'', where they curated top fashion blogs.
In 2014 Lau was the first blogger (rather than a journalist) to be asked by the
Fashion Museum, Bath
The Fashion Museum (known before 2007 as the Museum of Costume) is housed in the Assembly Rooms in Bath, Somerset, England.
The collection was started by Doris Langley Moore, who gave her collection of costumes to the city of Bath in 1963. The ...
to select an outfit to reflect 2013 for their
Dress of the Year collection.
Her choice was a pink dress by the 2013 Designer of the Year, Christopher Kane trimmed with lace and
gaffer tape, with a hat by
Nasir Mazhar
Nasir Mazhar is a British fashion designer. He is best recognised for his inventive approaches to sports caps and headwear. Lady Gaga has worn a few of Nasir Mazhar's hats.
Biography
Mazhar was born in East London and brought up in Leytonstone, Lo ...
and pink and black shoes by
Sophia Webster
Sophia Grace Webster (born 18 March 1985) is a British shoe and accessories designer who launched her eponymous footwear line in September 2012. She is renowned for a feminine, bold yet playful design approach which has led to distribution at o ...
.
Post-''Style Bubble''
Lau currently works as a freelance journalist and posts regularly on
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
.
She covers international fashion weeks
including New York Fashion Week, London Fashion Week, Paris Fashion Week, and fashion events in China like Shanghai Fashion Week.
Personal life
Lau lives in London.
Works and publications
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Selected articles
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References
Further reading
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External links
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{{DEFAULTSORT:Lau, Susanna
1983 births
Living people
British bloggers
British people of Hong Kong descent
British fashion journalists
British women journalists
Alumni of University College London
Fashion influencers
British women bloggers