Susan M. Fournier is an American marketing professor. She is the Allen Questrom Professor in Management at Boston University and the first female dean of the

Questrom School of Business The Questrom School of Business (formerly, the Boston University School of Management) is the business school at Boston University in Boston, Massachusetts, United States. Founded in 1913 as the College of Business Administration, the school offe ...

Early life and education

Fournier was raised in Woburn, Massachusetts to working-class parents. Her father led a machine shop and her mother waited tables and bartended on weekends. She was the first person in her family to enroll in college when she began majoring in computer science at the University of Massachusetts Amherst. She eventually changed her major to marketing and completed her Master's degree at

Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with campuses and facilities throughout Pennsylvan ...

. Fournier used her master's degree to earn a position as a marketing researcher at Polaroid and Yankelovich Clancy Shulman before returning to school for her PhD at the University of Florida.

Career

Fournier spent over a decade in the marketing industry: twelve years on the Board of Advisors for the Harley Owners Group at Harley-Davidson Motor Company and seven years as a brand advisor to Irving Oil Corporation. On August 27, 2018, Fournier became the first female dean of the

. During the COVID-19 pandemic, she was recognized among the 11 marketing scholars named Marketing Science Institute Academic Fellows. The following year, she was recognized as a top performer in terms of research impact in a published study conducted by

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

. She later became the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology.

Selected publications

*''Building brand community on the Harley-Davidson Posse Ride'' (2000) *''Consumer-brand relationships: theory and practice'' (2012) *''Strong brands strong relationships'' (2015)

References

External links

* {{DEFAULTSORT:Fournier, Susan Living people Marketing women Market researchers Isenberg School of Management alumni University of Massachusetts Amherst alumni Pennsylvania State University alumni University of Florida alumni Harvard Business School faculty Boston University faculty Year of birth missing (living people)