Surf Style is a
surf-style clothing and souvenir retail chain in
Florida,
Alabama, and
Mississippi operated by Surf Style Retail Management.
[Abercrombie & Fitch is alleging Surf Style is using its gull logo from its Hollister chain without permission]
March 7, 2011 by Dan Eaton Columbus Business First[Stores' outdoor displays pose a dilemma for Clearwater]
Drew Harwell, Times Staff Writer Tampa Bay Times November 19, 2011[Clearwater strikes deal for 300-space parking garage on Clearwater Beach]
by Mike Brassfield Tampa Bay Times June 19, 2009
Surf Style has about 40 retail locations and is also an internet retailer. Their
Clearwater Beach superstore includes a
FlowRider indoor surfing and boogie boarding installation.
[Clearwater and vicinity]
Fodor's Florida 2013 page 403 Surf Style also carries its own line of branded apparel.
History
Surf Style began with windbreaker sales out of a car trunk. A wholesale clothing business followed and retail stores were eventually developed.
In 2000, the
Gus Stevens building at US 90 and Veterans Avenue in
Biloxi, Mississippi was slated for conversion into a Surf Style store. The location was a famous nightclub in the 1950s and 1960s and best known as the last place where
Jayne Mansfield performed prior to her death.
The
Platinum Dolls and former stripper turned suburban housewife and murderer,
Marjorie Orbin modeled for Surf Style for four years.
The Clearwater Beach location at 311 South Gulfview Blvd. was slated for reconstruction in 2010, to include 31,000 square feet of space, adjoining restaurant space for Britt's Laguna Grill, and 349 space parking garage. A delay was requested due to the
BP oil spill. In 2011, Surf Style opened the new $11 million superstore.
[ A 300-space parking garage was also built adjacent to the superstore, in part to offset spaces lost when the beach's Gulf Walk enhancements were constructed.][
There was a dispute with the ]City of Clearwater
Clearwater is a city located in Pinellas County, Florida, United States, northwest of Tampa and St. Petersburg. To the west of Clearwater lies the Gulf of Mexico and to the southeast lies Tampa Bay. As of the 2020 census, the city had a popul ...
over outdoor displays at its superstore on Clearwater Beach.[ Also in 2011, Surf Style was sued by Abercrombie & Fitch for trademark infringement over use of a seagull image.][
In 2013 the company partnered with Guy Harvey.
On Tuesday, March 14, 2023, at the Clearwater Beach location, 20 year old Jonathan Stanley shot and killed 22 year old Rodney Sweeney. Stanley was arrested soon afterwards.]
Offerings
The beachwear sold at Surf Style includes sarongs, sunblock, and swimsuit
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or List of water sports, water sports, such as swimming, Diving (sport), diving and surfing, or sun-orientated activities, such as sun bathing. Di ...
s. The indoor FlowRider artificial wave provides an opportunity to learn surfing, a sport difficult to practice on the Gulf of Mexico with its small waves.[
]
References
{{Reflist
External links
Surf Style website
Surfwear brands