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Sure may refer to: * Seemingly unrelated regressions *
Series of Unsurprising Results in Economics ''Series of Unsurprising Results in Economics'' (''SURE'') is an academic journal about economics published by University of Canterbury. The journal's purpose is to provide an outlet for valid research papers about economics that endeavors to co ...
(SURE), an economics academic journal * Sure, as probability, see certainty * Sure (brand), a brand of antiperspirant deodorant *
Sure (company) Sure, a trading brand of Batelco, is a telecommunications company in the Isle of Man, Jersey, Guernsey, the Falkland Islands, St. Helena, Hungary, France, Ascension Island, and the British Indian Ocean Territory. Sure is the largest tri-island ...
, a telecommunications company operating in British Crown Dependencies and
Overseas Territories A territory is an area of land, sea, or space, particularly belonging or connected to a country, person, or animal. In international politics, a territory is usually either the total area from which a state may extract power resources or an ...
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Stein's unbiased risk estimate In statistics, Stein's unbiased risk estimate (SURE) is an unbiased estimator of the mean-squared error of "a nearly arbitrary, nonlinear biased estimator." In other words, it provides an indication of the accuracy of a given estimator. This is im ...
(SURE), in estimation theory * The river Sauer


In music

* "Sure" (Every Little Thing song), from the album ''Eternity'' * "Sure" (Take That song), from the album ''Nobody Else''


See also

* Shure {{disambig