Supré is an Australian

fast fashion Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and High fashion, high-fashion designs, mass production, mass-producing them at a low cost, and bringing them to retail stores qui ...

women's wear chain owned by the

Cotton On Cotton On Group is Australia's largest global retailer, known for its fashion clothing and stationery brands. As of 2020, it has over 1,500 stores in 18 countries employing 22,000 people across seven brands: Cotton On, Cotton On Kids, Cotton O ...

Group. Known for fashion items and basics at an affordable price point, the Supré product offering is aimed at the youth market.

History

Supré was founded by retailers Hans and Helen van der Meuleen in New South Wales in 1984. In 2013, the Cotton On Group acquired Supré with plans to expand the brand internationally. The Supré head office is located in

Geelong Geelong ( ) (Wathawurrung: ''Djilang''/''Djalang'') is a port city in the southeastern Australian state of Victoria, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon River, ...

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

, at the

Group headquarters. Supré has become known for a robust social media presence, with over 520 thousand ‘likes’ on

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and over 70 thousand followers on picture-sharing app

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

. Supre has mainly sold women's clothing, however has had men's sections at times over the years. In November 2018, Supré was fined by the Queensland Office of Fair Trading (OFT) for misleading customers about the price of clothing at the brand's Chermside store.

Products

Supré sells fashion denim, tops, printed tees, dresses and more.

References

External links

* {{Authority control Australian companies established in 1984 Retail companies established in 1984 Clothing brands of Australia Clothing retailers of Australia Companies based in Victoria (Australia)