Sunset Alliance Records is an independent record label based in Mesa, Arizona. It is owned and operated by David Jensen.

History

After the release of a couple LPs featuring local rock bands, original owner and founder Steve Lefever had plans to let the label die.Garcia, Gilbert
''Speed Kills'', The Phoenix New Times, Jan. 17, 2002
retrieved 01-09-12 Then, in 2000, he approached the then-frontman of

Before Braille Before Braille is an independent rock band from Mesa, Arizona known for its DIY work ethicSalvia, Vanessa retrieved 2012-24-08 and as a pioneer of Arizona's emo-core movement, or as they liked to call it, "480-area-core," during the early 2000s. ...

, Dave Jensen, who had been working for two years to create a compilation album for the benefit of a local Phoenix art house and music venue, Modified Arts, and invited him to join in the management of Sunset Alliance and release that

compilation Compilation may refer to: *In computer programming, the translation of source code into object code by a compiler **Compilation error **Compilation unit *Product bundling, a marketing strategy used to sell multiple products *Compilation thesis M ...

on the label.Sunset Alliance Official Site: Story
retrieved 02-17-12 While Dave Jensen's original plans had been to release that record on his own start-up label, Aireshire Drive, he jumped at the opportunity. In 2001, Dave Jensen took full ownership of the label and has managed it since. After a decade of operations, Sunset Alliance remains a small enterprise that focuses on local artists. However, this has not kept the little label from attaining some significant national (and even international) success. During those first ten years, Sunset Alliance put out 46 releases, had three bands appear in the popular Emo Diaries series on

Deep Elm Records Deep Elm Records is an independent record label releasing albums by bands such as Lights & Motion, The Appleseed Cast, Brandtson, The White Octave, and Planes Mistaken for Stars. It also released the compilation series ''The Emo Diaries''. H ...

, found its bands charting on the CMJ 200, sent its bands across the U.S. on concert and music festival tours, watched as some of its artists received international praise and released their records in foreign markets, and has even applauded as one of its groups moved on to a major label. In January 2010, Sunset Alliance celebrated its ten-year anniversary with a revue show featuring some of its most successful bands, including:

, Fivespeed, The Player Piano,

Novi Split ''Novi Split'' is David Jerkovich's (a.k.a. "David J.") semi-solo indie pop/folk act. It is based in San Pedro, California. Story By 2003, David J. started recording his own version of lo-fi indie folk-pop under the moniker "Novi Split." The fol ...

, The Letterpress, and special guests Pinewood Derby.

Bands

This list is compiled from information found on the Sunset Alliance website,Sunset Alliance Official Site: Allies
retrieved 01-21-12 as well as through the label's discography. * Andherson * Art for Starters *

The Bled The Bled was an American post-hardcore band from Tucson, Arizona, formed in 2001. They released four albums ('' Pass the Flask'', '' Found in the Flood'', ''Silent Treatment'' and '' Heat Fetish'') before disbanding in 2012. History Format ...

* Beninem * Captain Baby * Corrupt Citizen * Felix * 52nd Street Jazz Band * Fivespeed * Half Visconte * Jeff Johnrey * Last Day Parade * The Letterpress * Loyal Wife * The Manhattan Project * Mr. Fantastical * The Necronauts *

* The Player Piano * Rajiv Patel * Redfield * Roger Over & Out * The Retaliation for What They Have Done to Us * Signedso * Shotstar * Stereotyperider * Tickertape Parade File:Before_Braille_group.png,

File:RajivDPatel.png, Rajiv Patel File:The Bled live on Projekt Revolution tour.jpg,

File:Art4Starters.png, Art for Starters

Discography

References

External links

Official website
{{Authority control American independent record labels Indie rock record labels Record labels based in Arizona Companies based in Mesa, Arizona Record labels established in 1999 1999 establishments in Arizona