''Sun Bingo'' is an

online bingo Online bingo is the game of bingo ( US, UK) played on the Internet and its estimated launch was in 1996. It is estimated that the global gross gaming yield of bingo (excluding the United States) was US$500 million in 2006, and it is forecasted to ...

operator based and licensed in

Alderney Alderney (; french: Aurigny ; Auregnais: ) is the northernmost of the inhabited Channel Islands. It is part of the Bailiwick of Guernsey, a British Crown dependency. It is long and wide. The island's area is , making it the third-largest ...

. It was established in 2006, and is part of News UK Group, who also operates newspaper '' The Sun''. The company provides an

gaming platform, predominantly for the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

History

Sun Bingo was launched as the

bingo Bingo or B-I-N-G-O may refer to: Arts and entertainment Gaming * Bingo, a game using a printed card of numbers ** Bingo (British version), a game using a printed card of 15 numbers on three lines; most commonly played in the UK and Ireland ** Bi ...

arm of ''The Sun'' newspaper in 2006, operated by

Tombola Tombola or variants may refer to: * Tombola (game), a lottery-type game originating in Italy * Tombola (bingo company), a UK-based online gaming company * ''Tómbola'' (film), 1961 Spanish musical film with child singer and actress Marisol * '' ...

for a period of four years, until it took over by rival gaming operator

Gamesys The Gamesys Group is an online software development and gaming business. It was listed on the London Stock Exchange until it was acquired by the U.S. casino operator, Bally's Corporation, in October 2021. History The company was founded in by An ...

. During the time operated by

, Sun Bingo launched their first mobile dedicated site, offering bingo games. In November 2015, News UK and

Playtech Playtech plc is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-o ...

signed the five year deal to operate Sun Bingo as part of Virtue Fusion, Playtech's Bingo division.

Television show

Sun Bingo has a televised game, named "Having A Ball". It began in 2006, presented by hosts Brian Dowling,

Rustie Lee Rustie Lee (born 22 May 1949) is a Jamaican television personality, television chef, actress and singer. She participated on the Channel 5 reality-television show ''Celebrity Super Spa'' in 2013; ITV's ''Who's Doing the Dishes?'', hosted by Brian ...

and Jean Martyn.

Sponsorship

From July 2018 to May 2019, Sun Bingo officially sponsored ''

The Jeremy Kyle Show ''The Jeremy Kyle Show'' is a British tabloid talk show presented by Jeremy Kyle and produced by ITV Studios. It premiered on the ITV network on 4 July 2005, and ran for seventeen series until its cancellation on 10 May 2019. It was the most p ...

''.

Awards

*WhichBingo Awards 2014 – Best Television Advert. *WhichBingo Awards 2014 – Best Chat Team.

References

{{Reflist Online gambling companies of the United Kingdom Bingo Gambling companies established in 2006 Internet properties established in 2006 British game shows The Sun (United Kingdom)