Sumiaty "Sumi" Hakim (born 26 March 1944) is an Indonesian fashion designer and former model. She was a co-founder of The Professional Group, a modeling agency known for introducing cutting-edge fashion designs in the 1970s.

Career

In 1962, Hakim was crowned the Queen of

Vespa Vespa () is an Italian luxury brand of scooter (motorcycle), scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of ...

in Indonesia. She was represented by Indonesia Model Agency (IMA), one of Indonesia's first modeling agencies. Hakim went on to form a new modeling agency, The Professional Group, with actresses

Rima Melati Marjolein Tambayong (August 22, 1937 – June 23, 2022), better known by her stage name Rima Melati or by her nickname Lientje, was an Indonesian actress, model, and singer. She appeared in close to one hundred feature films, including works b ...

and Gaby Mambo, taking a more active role in leading the agency as Melati and Mambo became less involved. Nicknamed "The Prof's Group", they represented 40 models and showcased more innovative fashions than what was common in Indonesia at the time. According to Hakim, Melati was instrumental in organising one of the first formal

fashion shows A fashion show (French language, French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spri ...

in the country, and involved popular musical artists such as

Titiek Puspa Sudarwati (born 1 November 1937), better known by her stage name Titiek Puspa, is an Indonesian singer and songwriter. ''Rolling Stone Indonesia'' has selected two of her songs as some of the best Indonesian songs of all time. Biography Puspa wa ...

and

Broery Simon Dominggus "Broery" Pesulima (June 25, 1948 – April 7, 2000) was an Indonesian singer and actor. Early life During his career he also used the name Broery Marantika taken from his mother's family name. He was raised by the family of his m ...

to bring their performances to life. The ensuing publicity led to engagements abroad in Malibu,

Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...

, and as far as Europe, on trips which also helped to promote Indonesia. In 1973, she traveled with Melati and

Emilia Contessa Nur Indah Cintra Sukma Munsyi (born 23 September 1957 in Banyuwangi, Indonesia), commonly known as Emilia Contessa is a former Indonesian pop singer and actress. She was a member of the Regional Representative Council, representing East Java, for ...

to the

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for a month-long show sponsored by

Pertamina PT Pertamina (Persero), formerly abbreviated from ''Perusahaan Pertambangan Minyak dan Gas Bumi Negara'' (lit. 'State Oil and Natural Gas Mining Company'), is an Indonesian state-owned oil and natural gas corporation based in Jakarta. It was cr ...

Later career

In August 2008, Sumi Hakim's fashion designs were featured in a charity fashion show, in which senior models including Rima Melati, Enny Soekamto, and Sherly Parengkuan returned to the catwalk. ''

The Jakarta Post ''The Jakarta Post'' is a daily English-language newspaper in Indonesia. The paper is owned by PT Niskala Media Tenggara and based in the nation's capital, Jakarta. ''The Jakarta Post'' started as a collaboration between four Indonesian med ...

'' reported that her designs included "flowing, hand-painted silk and chiffon", "detailed beaded appliqués", and wide sleeves that created "butterfly-like silhouettes", noting that Hakim had hand-painted her blouses herself. Following the charity fundraiser, Hakim and several models over the age of 50 were honoured by the

Indonesian World Records Museum The Indonesia World Records Museum (''Museum Rekor-Dunia Indonesia'' or ''MURI'') is a museum located in Semarang, Central Java, Indonesia. A collection of Indonesian records is presented in this museum. Created on January 27, 1990 by Jaya Suprana ...

(MURI) in September 2008. In 2016, Hakim was invited to the Indonesia Vespa World Days, which coincided with the 70th anniversary of Vespa. During the festival, Hakim revealed that she had ridden a Vespa scooter for the first time only three days before winning the 1962 competition which helped to launch her career.

References

{{DEFAULTSORT:Hakim, Sumi 1944 births Living people Indonesian female models People from Bandung Indonesian fashion designers 20th-century Indonesian women artists Indonesian women fashion designers