Sukhinder Singh Cassidy (born Sukhinder Singh in 1970) is a technology executive and entrepreneur. Formerly the president of

StubHub StubHub is an American ticket exchange and resale company. It provides services for buyers and sellers of tickets for sports, concerts, theater, and other live entertainment events. It is the world's largest ticket marketplace. While the company ...

, she has worked at various tech and media companies including

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...

and

News Corp News Corporation, stylized as News Corp, is an American mass media and publishing company headquartered in Midtown Manhattan, New York City. The second incarnation of the News Corporation (1980–2013), original News Corporation, it was formed ...

Yodlee Yodlee is an American software company that develops an account aggregation service that allows users to see their credit card, bank, investment, email, travel reward accounts, etc. on one screen. Money by Envestnet Yodlee (formerly Yodlee Labs an ...

(YODL), and

Polyvore Polyvore was a community-powered social commerce website headquartered in Mountain View, California, Mountain View, California. The company's virtual mood board function allowed community members to add products into a shared product index, and u ...

. In 2011, she founded JOYUS, the video shopping platform for women, and served as CEO then Chairman until 2017. Singh Cassidy is also Founder of theBoardlist.

Early life and education

Cassidy was born in 1970 in Dar es Salaam, Tanzania, to parents of

Indian Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asia ...

Sikh Sikhs ( or ; pa, ਸਿੱਖ, ' ) are people who adhere to Sikhism, Sikhism (Sikhi), a Monotheism, monotheistic religion that originated in the late 15th century in the Punjab region of the Indian subcontinent, based on the revelation of Gu ...

descent. Her family moved to Ontario, Canada, when she was two years old. She grew up in St. Catharines,

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...

, in the

Niagara Region The Regional Municipality of Niagara, also colloquially known as the Niagara Region or Region of Niagara, is a regional municipality comprising twelve municipalities of Southern Ontario, Canada. The regional seat is in Thorold. It is the southern ...

. Cassidy graduated from the

University of Western Ontario The University of Western Ontario (UWO), also known as Western University or Western, is a Public university, public research university in London, Ontario, London, Ontario, Canada. The main campus is located on of land, surrounded by resident ...

and earned her Honours in business adninistration from that university's

Ivey School of Business Ivey Business School is a constituent unit of the University of Western Ontario, located in London, Ontario, Canada. Ivey offers full-time undergraduate (HBA), MBA, MSc, MFE and PhD programs and also maintains two teaching facilities in Toronto ...

in 1992. Cassidy was raised in an entrepreneurial family. Both of her parents were doctors and ran a medical practice for thirty years.

Career

Early career

Cassidy started her career in investment banking at

Merrill Lynch Merrill (officially Merrill Lynch, Pierce, Fenner & Smith Incorporated), previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investment bank ...

in New York. She moved to the Merrill Lynch London office 1994. She then worked as an analyst for British Sky Broadcasting. In 1998, Cassidy moved to Silicon Valley and joined ecommerce startup Junglee (company) as Head of Business Development. Junglee was acquired by

in 1998. Following the acquisition, Cassidy joined Amazon, where she led merchant business development for the first generation of Amazon marketplace. According to Bloomberg Business, she helped create "one of the company's first programs designed to deliver shoppers to merchants that carried what the buyers were looking for." Cassidy co-founded financial services platform

in 1999 with five engineering co-founders, including Schwark Satyavolu. and served as SVP of Sales and Business Development from 1999 to 2003. In 2014, Yodlee went public, trading under the ticker YODL. In 2003, Cassidy joined Google as the first General Manager for Google Local & Maps, and Head of Content Acquisition for Books, Library, Scholar, Shopping and Video. There she launched Google Local and Maps, with product manager

Bret Taylor Bret Taylor (born July 10, 1980) is an American computer programmer and entrepreneur. He is most notable for co-creating Google Maps and his tenures as the CTO of Facebook (now Meta Platforms), the chairman of Twitter, Inc.'s board of directors pr ...

and a team of engineers. In 2004, she became head of Google's international operations in Asia Pacific (APAC) and Latin America (LATAM), becoming VP in 2005 and then President of APAC and LATAM in 2008. Singh-Cassidy is credited with building Google's presence across 103 countries in Asia Pacific and Latin America. In 2009, Cassidy left Google to become CEO-in-Residence at venture capital firm

Accel Partners Accel, formerly known as Accel Partners, is an American venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional ...

. Singh Cassidy was named CEO of

in 2010,.

Joyus

In October 2010, Cassidy had the idea for a new platform aimed at converging content and commerce through online video as a way to increase consumer engagement with products and drive direct purchases via the video. She founded JOYUS in January, 2011 in San Francisco, CA. Joyus.com launched to the public in August, 2011. Singh Cassidy raised $7.9 million in seed funding from Accel Partners, Harrison Metal, Joel Hyatt, Venky Harinarayan & Anand Rajaraman. In 2012, JOYUS raised a second round of funding totaling $11.5 million from Interwest and Time Warner, as well as existing investors. JOYUS was ranked one of the "Hot 100" e-retailing websites by Internet Retailer in 2012; and one of the "Top 25 Ecommerce Companies to Watch" by Brand Innovators in 2013. JOYUS was a winner of the 2013 Brightcove Innovation Awards and a winner of the 2013 L’Oreal Next Generation Digital Awards. JOYUS was featured by

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

as one of the best Lifestyle shopping apps for the 2014 holiday season. JOYUS was acquired by StackCommerce in September, 2017.

#ChoosePossibility Project and theBoardlist

In May 2015, Cassidy published an open letter, titled "Tech Women Choose Possibility", challenging the tech community to increase the rate of progress for women in the industry by leveraging its wealth of existing female talent. The letter was co-signed by 59 female entrepreneurs and investors. Singh Cassidy based the letter on her own experiences as a tech entrepreneur and research she conducted on 230 female founders and CEOs of tech companies. Cassidy launched

theBoardlist theBoardlist is an online talent marketplace that connects CEOs who are looking for qualified board director candidates with women who are peer-endorsed for private and public company board service. theBoardlist was founded by technology executive ...

, the first initiative of the #ChoosePossibility Project, on July 15, 2015. theBoardlist is an online marketplace that connects CEOs who are looking for board candidates with women who are peer-endorsed for private and public tech company boards. When it launched, theBoardlist included the names of over 600 women who had been endorsed by 50 investors and CEOs in the tech industry, from companies including

Greylock Partners Greylock Partners is one of the oldest venture capital firms, founded in 1965, with committed capital of over $3.5 billion under management. The firm focuses on early-stage companies in the consumer, enterprise software and infrastructure as wel ...

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

Lyft Lyft, Inc. offers mobility as a service, ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery in the United States and select cities in Canada. Lyft sets fares, which vary using a dyn ...

and Box. On October 20, 2015, theBoardlist announced that it had facilitated its first placement of a woman to the board of a private tech company. As of late 2017, theBoardlist had attracted over 1,400 executives to nominate over 2,100 women for board service, and influenced over 100 board placements. Singh Cassidy was president of

from April 2018 until May 2020.

Xero

On November 10th 2022, Cassidy was named as CEO of Xero Ltd, the NZ-headquartered technology company and provider of cloud-based accounting tools for small and medium-sized businesses and accountants. Starting with Xero on November 28th, Cassidy formally became CEO on 1 February 2023.

Personal life

Cassidy is married to Simon Cassidy, a fellow Canadian and former hedge-fund manager who runs an independent investment firm. The couple has three children and lives in the

San Francisco Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...

Organizations founded

* Yodlee * Joyus * theBoardlist

Board member and advisor

Cassidy serves as a public board director at TripAdvisor (TRIP),

Ericsson (lit. "Telephone Stock Company of LM Ericsson"), commonly known as Ericsson, is a Swedish multinational networking and telecommunications company headquartered in Stockholm. The company sells infrastructure, software, and services in informat ...

(ERIC), and

Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, Kuw ...

(URBN). She previously served on the boards of

J. Crew J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dr ...

Group, Inc.(JCG), StitchFix, and as an advisor to

Honors

* Named one of the Most Creative People in Business by Fast Company (2017) * Named one of the "Silicon Valley 100" by Business Insider (2016, 2012) * Named a "Power Women" by Forbes (2014) * Featured in book, ''Good Leaders Learn: Lessons from Lifetimes of Leadership'' (2013) * Named one of "The Silicon Valley 100" by Business Insider (2012) * Named one of "44 Female Founders Every Entrepreneur Should Know" (2012) * Named one of "14 Incredible Women to Watch in Silicon Valley" (2012) * Included in Ad Age list of "Women to Watch" (2010) * Selected as TechFellow Awards’ first General Management Fellow in recognition of outstanding innovation in General Management (2009) * Named by Fortune as one of "tech's next-gen leaders" and featured on the cover of the annual ''Most Powerful Women'' Magazine addition (2008)

Notable Speaker

* Keynote Speaker, Dreamforce 2016 * Keynote Speaker, Retail Council of Canada, Store 2015 * Keynote Speaker at IRCE 2014 – Internet Retailer Conference & Exhibition * Keynote Speaker, D2C Convention 2014 * Keynote Speaker, Stanford University's Entrepreneurship Thought Leadership Series, 2012 * Keynote Speaker, SVB CEO Summit West, 2012 * Speaker, AllThingsD Asia, 2011 * Keynote speaker at DLDWomen, 2010 * Keynote Speaker at India Conclave, 2007 * Featured in book, ''Innovation nation : Canadian leadership from Java to Jurassic Park'' (2002)

Angel investing

Singh Cassidy is an

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...

whose investments include: * the Real Real * Soma Water * J. Hilburn * Heartwork

References

External links

Sukhinder Singh on Twitter

theBoardlist

theBoardlist on Twitter
{{DEFAULTSORT:Cassidy, Sukhinder Singh American women business executives Google employees 21st-century American businesspeople Tanzanian emigrants to Canada 1970 births Living people Businesspeople from California Women corporate directors 21st-century American businesswomen