![Suitsupply shirt label](https://upload.wikimedia.org/wikipedia/commons/a/a9/Suitsupply_shirt_label.jpg)
Suitsupply is a Dutch men's
suit and
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...
brand founded in 2000 by Fokke de Jong in
Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban ar ...
.
Suitsupply is a
vertically integrated
In microeconomics, management and international political economy, vertical integration is a term that describes the arrangement in which the supply chain of a company is integrated and owned by that company. Usually each member of the supply ...
company.
Suitsupply is a member of the
Fair Wear Foundation
Fair Wear Foundation (Fair Wear) is an independent multi-stakeholder organisation that works with garment brands, garment workers and industry influencers to improve labour conditions in garment factories. Receiving the Fair Wear stamp of approv ...
(FWF) and uses fabrics sourced from Italian mills including
Vitale Barberis Canonico and
Reda.
Its suits are
made in China
Made in China, Product of China or sometimes Made in PRC is a country of origin label affixed to products manufactured in the People's Republic of China. The ''Made in China'' label is the most recognizable label in the world today, due t ...
.
History
Fokke de Jong ran the company from his dorm room in 2000. Currently, he is the
CEO of the
privately held company. Suitsupply's first store outside the Netherlands opened in
Antwerp in 2007, and in the same year, a store was opened on
Vigo Street
Vigo Street (originally Vigo Lane) is a short street in central London that is named after the Anglo-Dutch naval victory over the French and Spanish in the 1702 Battle of Vigo Bay. It has important literary connections.
Location
The street ru ...
, London.
Suitsupply's headquarters are located in
Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban ar ...
; they also have offices in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
,
Dallas
Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
, and
Shanghai
Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...
. Suitsupply has an online store and
brick-and-mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...
stores in countries including
Australia,
Belarus
Belarus,, , ; alternatively and formerly known as Byelorussia (from Russian ). officially the Republic of Belarus,; rus, Республика Беларусь, Respublika Belarus. is a landlocked country in Eastern Europe. It is bordered by ...
,
Denmark
)
, song = ( en, "King Christian stood by the lofty mast")
, song_type = National and royal anthem
, image_map = EU-Denmark.svg
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of Denmark
, establish ...
,
Estonia
Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, a ...
,
China,
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
, the
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
,
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
,
Latvia,
Lithuania,
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
,
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
Russia
Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...
,
Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
,
Sweden,
Switzerland,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
, and the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
.
In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019). In their own words, "this decrease was caused due to the closure of the shops and the cancellation of parties as a result of the ongoing corona crisis."
Awards and honors
Suitsupply was named among the best suits in New York City by ''
New York Magazine
''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...
'' in 2012, and among the best new menswear stores by ''
GQ Magazine
''GQ'' (formerly ''Gentlemen's Quarterly'' and ''Apparel Arts'') is an American international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and culture for men, though articles o ...
'' in 2011. ''
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported in 2011 that a
Giorgio Armani suit priced at $3,625 matched the quality of a Suitsupply suit priced at $614.
Fashion industry insider
Tim Gunn
Timothy MacKenzie Gunn (born July 29, 1953) is an American author, academic, and television personality. He served on the faculty of Parsons School of Design from 1982 to 2007 and was chair of fashion design at the school from August 2000 to Mar ...
named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for ''Elle Decor''.
Marketing campaigns
Suitsupply is known for its
sexually-charged photography and ad campaigns.
Carli Hermes has been shooting all the Suitsupply campaigns since 2004. Some photos from the Shameless campaign had to be removed from a London Suitsupply shop, and images from the same campaign at
Westfield London
Westfield London is a large shopping centre in White City, west London, England, developed by the Westfield Group at a cost of £1.6bn,
on a brownfield site formerly the home of the 1908 Franco-British Exhibition. The site is bounded by the W ...
were criticized because they were displayed where they can be easily seen by children.
[Caroline Davies]
Dutch fashion firm under fire over window display
''The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' 17 November 2010
According to a ruling by the
Belgian
Belgian may refer to:
* Something of, or related to, Belgium
* Belgians, people from Belgium or of Belgian descent
* Languages of Belgium, languages spoken in Belgium, such as Dutch, French, and German
*Ancient Belgian language, an extinct languag ...
advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
page for portraying the female model as a
sex object
Sexual objectification is the act of treating a person solely as an object of sexual desire. Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. Objectification is mos ...
or as submissive to the male model.
The Ambition and Not Dressing Women campaigns also courted controversy. For the 2012 Fall/Winter look-book campaign the ''
Lunch atop a Skyscraper'' photograph shot by
Charles Ebbets
Charles Hercules Ebbets, Sr. (October 29, 1859 – April 18, 1925) was an American sports executive who served as co-owner of the Brooklyn Dodgers from 1897 to 1902 before becoming majority owner of the team, doing so until his death in 1925. He ...
was a source of inspiration and the images were shot against the skyline of
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
.
The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
.
Collaborations
Suitsupply is the official supplier of the
Dutch Olympic team and was named the best Olympic opening ceremony outfit in the
2012 London Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
by Yahoo Sports. Suitsupply dressed Dutch Olympic athletes for
Beijing 2008
The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and also known as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes from 204 Nat ...
,
Vancouver 2010
)''
, nations = 82
, athletes = 2,626
, events = 86 in 7 sports (15 disciplines)
, opening = February 12, 2010
, closing = February 28, 2010
, opened_by = Governor General Michaëlle Jean
, cauldron = Catriona Le May DoanNancy GreeneWayne Gretz ...
,
London 2012
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
, and
Rio 2016
)
, nations = 207 (including IOA and EOR teams)
, athletes = 11,238
, events = 306 in 28 sports (41 disciplines)
, opening = 5 August 2016
, closing = 21 August 2016
, opened_by = Vice President Michel Temer
, cauldron = Vanderlei Cordeiro de ...
.
[suitsupply.co]
2016 Olympics Collection
/ref>
In 2009 Suitsupply's collection featured pocket squares made of Liberty of London
Liberty, commonly known as Liberty's, is a luxury department store in London, England. It is located on Great Marlborough Street in the West End of London. The building spans from Carnaby Street on the East to Kingly Street on the West, where ...
fabrics. Suitsupply collaborated with UNIS on a capsule collection in 2010, as well as with Mackentosh and Lavenham. Suitsupply collaborated with Antonio Maurizi, an Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance language
*** Regional Ita ...
shoemaker, for a capsule collection of six shoe
A shoe is an item of footwear intended to protect and comfort the human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture ...
s in 2012.
References
{{reflist, 2
Clothing brands of the Netherlands
2000 establishments in the Netherlands
2000s fashion
2010s fashion
Suit makers